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Marketing Tips for Those with No Time to Market

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media.

Fortunately, there are a variety of marketing tips that business owners with no time can utilize.

Get Customers to Market for You

You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites like Yelp and Google.

And since over 80 percent of people say honest reviews are the most credible form of advertising, you can rest assured that future clients will take these testimonials into consideration.

Bring in the Professionals

Potentially the best way to market when you don’t have time is to hire someone to handle the promotion of your company. Many local business owners feel they can handle marketing on their own, but in all honesty, this is like someone trying to perform surgery without medical training.

Marketing isn’t something that just anyone can do. If it was, everyone would do it. Hiring a professional to handle your advertising will certainly pay for itself in the long run.

Market at Events

If you don’t have time to market, you certainly don’t have time to advertise at events for free. If you sign up for a booth at an event, though, you can sell your product or service while simultaneously marketing them.

Hand out business cards, hold contests and provide samples at these events. You’ll still be making money while simultaneously getting the word out about your company.

Marketing is no doubt a time-consuming commitment, but it’s an important one if you hope to find success. Fortunately, you don’t have to choose between doing your job and promoting your business. The aforementioned tips will go a long way in ensuring this.

Small Enterprise Local Marketing Strategies for Success

Ignoring review sites like Yelp doesn't mean that your business enterprise will never be listed there. Due to this truth, do not delay – start using these sites in your local marketing plan. You will first need to claim your company on these sites and ensure updated facts are listed.

Small Enterprise Local Marketing Strategies for Success

Turn Search Engine Optimization Local

Google now considers an online searcher's location when they enter in a search query. This may make you look at dropping your town's name and nicknames from your SEO strategy. This, however, may be detrimental.

You still want to rank higher than your competitors, and by putting the right keywords on your website and creating content that makes use of these words, you'll be able to overcome competition.

Facebook Needs To Be More Than Organic

The goal of social media marketing on Facebook is to achieve organic reach, but thanks to new algorithms on the site, this is harder. Thankfully, it does not cost much to promote an ad on the social media giant. Even better is the fact that you can choose to only show the ad to specific demographics, such as gender or age, within a specified area.

Use Online Review Sites

Your business will be listed on review sites like Yelp and Yahoo Local whether you would like it to or not. Due to this, you should accept these sites and make it work to your benefit. Start with claiming these pages so you can ensure there's no inaccurate information on them.

From that point, start offering rewards to your clients for leaving reviews. When people where you live want a service or product, they will read online reviews. And since almost 80 percent of shoppers give online reviews the same weight as personalized recommendations, positive reviews on these sites can pay handsomely.

In a world where the internet connects the entire planet, everything is local. This isn't an excuse, though, not to consider local marketing. It is local individuals who drive most small business owners, so whether on or offline, always focus on them.

3 Marketing Apps That Make Small Businesses Prosperous

Since Apple alone has 1.5 million apps, you can actually believe that there really is an app for everything. Thankfully, many of these apps can do great things for your company, and the aforementioned have proven time and again to get results.

3 Marketing Apps That Make Small Businesses Prosperous

Apps are a fantastic technological advancement, and you should always use the newest technology to benefit your company.

Here are some marketing apps for your business

1) Hootsuite for Small Businesses

Social media is taking over the world. Actually, social media giant Facebook is the second most visited website online. This should make the basic need of social media marketing obvious.

Hootsuite can help in this subject. In just a few minutes, you can arrange all your posts for upcoming dates. Which means in one afternoon, you could set up your posts for a whole week.

Related: Marketing Tricks to Attract Socially-Conscious Consumers

2) Yelp for Popularity Management

The Yelp app has a assortment of features that can help your digital marketing campaign. Whether you want to post updated store hours, add new contact information, or correct any mistakes on your business page, you can do so directly from the Yelp app.

Maybe the greatest tool in the app, though, is the capability to immediately respond to reviews. This will show Yelp readers that you value what your clients think.

Additionally, you can offer solutions to negative reviews to turn an displeased customer into a satisfied one.

Related: Top 5 Online Marketing Tools For Internet Marketers

3) Perka for Customer Loyalty

Creating a customer loyalty program is a tried-and-true method that keeps clients returning.

Whether you are selling deli sandwiches or t-shirts, giving customers a reason to return is an ideal marketing tactic. You have likely seen some companies do this with punch cards, but Perka has made this technique digital.

Now when your clients make a verified purchase, their digital “punch card” is updated to let them know they are close to their pay back.

There really is an app for everything. While there are numerous apps you could use to make your business grow, the aforementioned are undoubtedly some of the best. Apps are a lesson to apply whatever technology is available to make your company great.