Tag Archives for " Local Marketing "

How Local Businesses Can Market at Community Events

People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community.

Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, and businesses that use these community marketing events will see benefits.

Sponsor Something Locally

Sending a check to charity is a great thing, and if the organization publicizes the gift, it’s even better. To ensure a bit of exposure, though, many local business owners simply sponsor community events or booths that are present. This can be anything from buying ad space in the outfield of the high school baseball field or renting an event booth for a local cancer treatment organization.

Pull an “Inception” Event

Anyone who has seen the movie “Inception” remembers the basic premise of “a dream within a dream.” Local business owners can take a tip here and host an event within an event. After purchasing space at a local festival, for instance, they could hold a contest, instructional class or even a dance off – if it’s somehow relatable. These mini events easily catch people’s attention.

Do Some Homework

Many community events, ranging from concerts to festivals, attract a certain demographic of people. A rock music festival, for instance, might bring in people in their 20s and 30s. An international food festival, on the other hand, could attract families. Business owners need to know who their audience is at these events and prepare to market in a way that appeals to them.

Marketing a local business is a tough job, and that’s why it’s so important to do it right. Not everything is online, and if budding entrepreneurs can perfect their marketing skills at local events, they’re very likely to see a boost in sales.

3 Awesome Benefits of Local Marketing

Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of them.

There are a variety of local marketing benefits out there, but budding entrepreneurs may not have known about the following.

Ability to Combine Online with Offline Marketing

Some of the best marketing tactics business owners utilize are offline, but with the quick growth of the digital age, many have begun to slack off on this form of promotion. With simple offline local marketing tactics, though, they can bring in new customers and even integrate online strategies.

Just look at business cards, direct mail or even trade shows. Trade shows allow for a great chance to network, and handing out cards at these events can result in future business. Additionally, adding a company’s website to the card will bring in new traffic.

Direct mail can do the same, and since nearly 40 percent of consumers try a company for the first time thanks to a direct mailer, it’s definitely an overlooked tool.

Ability to Integrate Social Media

Social media is certainly a powerful marketing platform, but many business owners fail to utilize it in a local marketing capacity.

In its most basic form, local marketing can be accomplished by linking review site pages to social media platforms. To get an extra boost, though, it’s a great idea to share positive online reviews directly to social pages.

Large Swaths of Competition Oblivious

Unless a competitor has hired a marketing manager, it’s likely they don’t fully understand how to market on a local scale. Local marketing includes everything from soliciting reviews to hyperlocal focus, and those outside of the marketing realm don’t often comprehend these. This means that any business who effectively uses local marketing will be far ahead of their competitors.

Local marketing is an essential aspect of any promotional plan, and there are tons of benefits to prove it. This is why every business owner should take the time to focus on this necessary strategy.

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