Tag Archives for " Facebook Marketing "

10 Facebook Video Strategies to Help Boost Engagement

10 Facebook Video Strategies to Help Boost Engagement

Why should I use Facebook video?

Does video on Facebook add any value to my business?

The answer is a big YES! And here’s why…

According to a study by Social Bakers, Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.

That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads.

10 Facebook Video Strategies to Help Boost Engagement

1. Re-purpose Existing Content

Business owners on Facebook often feel like they need to create brand new video content every time they post just to keep up with customer demand.

The good news is, this is not the case. In fact, you can still engage your fans with your existing content by re-purposing it into video.

This not only offers your Facebook fans new content to engage with but also extends the reach of your previous content without wasting the added time of producing the content from scratch.

Here are a few ways you can re-purpose your content for Facebook video:

  • Re-upload a recorded Blab session
  • Re-upload a YouTube video – this can be both older videos and your more recent clips
  • Record your podcasts in video format
  • Read out blog posts in audio format, then upload via video or create a screen share video as you read through the content
  • Record your slide share as a presentation video
  • Re-upload any talks/speeches you have done

As we can see below, Gary Vaynerchuck has been able to double his amount of video views thanks to re-uploading the same clip to Facebook. In fact, the Facebook video has overtaken the YouTube video in terms of views.

Gary Vee Videos

2. Embed Videos on Your Website or Blog

Depending on the size of your Facebook page, the chances are good that more people visit your website than your actual page, with the exception of promoted content. This presents another great chance for your business to drive traffic back to Facebook through the use of embedded videos.

Embedding your Facebook video into your blogs is just another way to convert new visitors to your site into fans as well as extend the reach of your content. The more your blog gets shared, the more people view your video.

To embed a video from Facebook into your blog, simply click the arrow on the top right of your post, then select “Embed video.” This will then present you with a code. To add this to your blog, simply paste this code into your blog’s HTML or text editor section.

This also presents the added benefit of new visitors to your blog being able to engage directly with the post –- giving them the ability to like, share, and comment on your post without having to leave your site.

Ravi Shukle Video

3. Be Creative with Call-to-Actions

We’ve all seen those YouTube videos with annotations that pop up while we’re trying to watch a video. This can be distracting and get in the way of the viewer watching the video.

However, when it comes to uploading video via Facebook, instead of annotations, you are able to create a call-to-action button at the end of the video.

Now it’s important that before you select the call-to-action, you consider the goal of the video. This could be to drive traffic back to your website, YouTube channel, sales page or even another video. Here are the options offered to you by Facebook:

Ravi Shukle Video

Again, you want to find a call-to-action button that best describes what you would like the reader to do. You can always test these out to find which one gets the highest conversions. Continue Reading

Facebook Marketing: Helping Your Online Advertising Campaign


Facebook- Helping Your Online Advertising Campaign copyGiven with e-mail and chat, the internet is still continuing to provide great methods for people to interact with each other. After the dating websites came the social networking sites, such as MySpace and Friendster. Now, among the fastest growing and very popular social networking sites today is Facebook.

Basically, Facebook is just like your typical social networking website. Nevertheless, it has more built-in functions that will allow people to interact with each other far more efficiently and even more fun than other social networking websites today. In fact, Facebook is now the fastest growing social networking website with millions of customers from all over the world logging in and out each day and millions more are remaining to subscribe for a brand-new account.

Although Facebook is already excellent as a social networking website, you will certainly see that this specific site has a fantastic capacity for web marketers or entrepreneurs. In fact, Facebook is now being use of by a lot of potential business owners to promote their brand names or their products or services.

If you are an advertiser, you understand that Facebook is quite a tough market to skip. With so many people in one location at the same time, you will see that this website is absolutely a gold mine.

How Facebook can help you with your Online Advertising campaign?

Firstly, Facebook currently has a huge traffic. It has countless individuals logging in and out daily. The excellent thing about Facebook is that you will certainly have the ability to discover all sorts of people in groups. Various kinds of people in different age groups with different interests will produce their own group inside Facebook. This will make it easier for you to discover your target niche.

Also, Facebook will certainly be able to offer you with the needed tools to promote whatever it is you are offering. You can try publishing on virtual walls, and you can also make use of the notes and information feeds function in the site.

You can likewise syndicate your blog site utilizing RSS. In this manner, you will certainly be able to bring your blog site to your network in Facebook. They will have the ability to read your blog inside Facebook. They don't really have to go to another website in order to read your blog. By simply seeing your profile page, you will see that they will certainly have the ability to easily read your articles.

To attract people to see your profile page in Facebook, attempt to finish your profile and attempt tailoring it. You can do this by publishing pictures and videos and at the same time, editing your profile making use of the profile editor that is usually built-in function of Facebook.

These are the benefits of Facebook. By marketing on Facebook, you already have the tool as well as the traffic that you require in order to efficiently market your products or services.

All you need to do is make use of these tools and understand where to market in Facebook in order for you to bring in people to see your profile and your business website. Keep in mind these ideas, and you can be sure that you will certainly be able to increase your sales and your revenue.

With Facebook, advertising on the internet is easier, faster, and a lot even more enjoyable than ever before. It will certainly offer you with a bigger traffic and it will certainly likewise supply you with a much easier means to connect to people.

Facebook Marketing: A Unique Marketing Opportunity


Facebook Marketing- A Unique Marketing OpportunityIn November 2006, Facebook Pages were released as an advertising platform. Before its launch, web marketing professionals simply bought advertisements to promote their services and products. Nevertheless, thanks to Facebook, internet marketers now have a means to have a completely unique opportunity to market products or services.

The terrific thing about Facebook Pages is that it is created to motivate brand name loyalty. When you have a satisfied client, they will be able to visit consistently and become fans of your business. In fact, individuals visiting can even compose what they think about your services or products on your page's “wall”.

You will certainly now have the ability to build a presence on Facebook for your company rather than simply merely creating or posting a brief ad. Facebook Pages motivates people to visit and get the word out to motivate other individuals to do the very same.

The person who has the business will also be able to encourage communication to other members by publishing photos, videos as well as taking part in seminar. You can likewise send out updates to your “fans” about the brand-new things that you are offering. You can likewise include various kinds of applications, which will further urge duplicated check outs and urge more people to join your group or end up being a fan of your page.

Basically, Facebook encourages word of mouth advertising.

The fantastic thing about Facebook is that you can do all these things for free. From including applications to syndicating blog sites with RSS, you will see that you will certainly have the ability to advertise totally free.

So, aside from being totally free, what's so terrific about Facebook?

With over 62 million active customers in Facebook and continuing to grow, you will see that it will certainly be worth your time to promote in Facebook. With figures like this, every web online marketer knows that this will supply a fantastic advertising opportunity.

Also, Facebook will certainly let you communicate with people. You can make new close friends in addition to urge them to market for you. With its extremely interactive functions, you will certainly see that advertising will be a lot easier in Facebook.

These are the things that you need to bear in mind about Facebook. Because it also lets you interact with other individuals as opposed to simply let you advertise you can be sure that you will certainly be able to get even more targeted traffic in to your site. And with even more targeted traffic, the more potential your company will certainly have in making even more cash.

These are things that you have to remember about Facebook advertising. As you can see, it provides a new and distinct way of marketing online. With Facebook, you will have the ability to get even more individuals to purchase from you.

Just always remember that you have to develop a great profile page in Facebook in order for you to draw in a great deal of viewers. Also, you have to add people as your friends in order to extend your network and get even more individuals to see your Facebook page.

Bear in mind these suggestions and you can be sure that you will certainly have the ability to get your company to grow. With Facebook marketing, advertising will certainly be a lot simpler, and more fun to do as well as more effective. So, the next time you want to market the products or services you offer in the internet, you might want to check out Facebook. Here, marketing is effective and totally free.

8 Steps At Boosting Your Facebook Advertisements

Facebook has actually become a really influential social networking website and with it comes a new variety of techniques and applications for your company, and the majority of them are complimentary. Utilizing some or all the techniques talked about below can increase your online presence substantially. These applications or techniques are just examples, and there may be more steps readily available for you.

8 Steps At Boosting Your Facebook Advertisements

8 Steps At Boosting Your Facebook Advertisements

Connect the Twitter app to your Facebook page

When you do, your tweets will immediately become your status updates (or vice versa). In order to make somebody a “fan” of your business page, you can provide them something rewarding. Use variety of Facebook apps to hand out eBooks, free vouchers, or anything downloadable.

Import email addresses with Facebook

In order to make Facebook even more popular, Facebook allows its users to import e-mail addresses of those who haven't already registered. You can likewise do this with your mailing list to get even more fans or friends.

Engage your fans or potential fans in some fascinating activities

Begin a contest or a game and you'll most likely bring in numerous fans. Doing this is rather simple due to the fact that there are hundreds of Facebook applications you can utilize.

Add static FBML tabs to your Facebook fan page

Use this to customize your page with your desired images and content. Although you may employ someone with technical knowledge to do this for you, it deserves it, thinking about the number of prospective consumers will certainly be drawn in to seeing a brand name that is uniquely yours.

Think very carefully of exactly what name to use in your company page

If you have not yet set up your page or registered your page name, think carefully of what name to utilize. There could be some keywords that have to be included of in the title. For example, if you're running your company in New York then it would be beneficial to use this in your page name or title. Or if you're an website developer consider if it will certainly be crucial to utilize it in your page title along with your business name. This is one excellent means you can optimize your company both in Facebook searches and in online search engine. Believe on how individuals can discover you on Facebook? Will they search for your product or your place or your trading name? If at all possible, make your own study on what words people utilize when searching for your product or service, keep in mind that exactly what you put in now can not be changed later.

Get the unique Facebook URL

Facebook gives its users this unique Facebook URL when their Facebook fan page has actually obtained a minimum of 25 fans. Asserting this Facebook URL will allow you to promote your Facebook page offline without no trouble.

Connect your Facebook Page to your blog

Use apps such as NetworkedBlogs in order to connect your Facebook Fan Page to your blog sites. This will certainly supply your fans an unending stream of information and details about your item and save your time.

Motivate your fans to like your posts

The first thing that your fans see after they log on to Facebook is their wall news feeds. If you advise them to “Like” or engage with your posts, their friends will certainly see it on their walls and they might do the very same thing and this could even trigger your page to grow viral. Persuasive content just needs some additional effort while considering about your post updates.

So there you have it, 8 steps to increase your Facebook advertising project. Attempt a few of these steps today and begin bring in possible consumers to your company.

Facebook Advertising– Why Facebook Ads Work

Facebook Advertising– Why Facebook Ads Work

As of today, Facebook has near to a billion signed up users from all over the globe. From a company point of view, that's a huge piece of earnings pie. In fact, getting a little portion of that can set you and your business for life. Unfortunately, Facebook is torn into two camps. One believes that Facebook advertising works and the other thinks that it does not. With this tension, it's rather tough to state which side is right. The good news is, Andrew Lipsman, VP of Industry Analysis for comScore, tried to drop some light on these two different conclusions.

According to Lipsman, it's difficult to identify which side is wrong or best primarily because there's not enough information to back up the separate generalizations. In shorts, it's still a guessing
game at this point.

But, let's get rid of that research study for a second and focus on why individuals firmly insist that Facebook ads work.

#1 Facebook Users can influence their friends

People who are logged in to Facebook can influence others to purchase items or visit a specific business page. This kind of influence has a strong influence on the way consumers act. For instance, John Doe can LIKE your company's Facebook page and recommends the page to his close friends in the exact same area. His close friends would surely end up LIKING and visiting the stated page.

#2 It transform leads to sales

It's one thing to create leads, and it's a various thing to transform these leads into sales. Luckily, Facebook doesn't make it that hard. People have the tendency to follow the premise of “birds of the same feather”, which generally relates that whatever John is buying from a page, another Jane will likewise purchase from that page; presuming that John and Jane belong to the very same social circle or market group. With Facebook, it's simple to specify your demographics mostly due to the fact that everything's there; the age, sex, as well as cultural background of your consumers are there in their profile. Facebook makes this easy for you by permitting you to develop a Facebook page where people who belong to your advertising demographic can visit.

#3 Easy to connect with customers

Facebook makes it simple for you to connect with your consumers. Just recently, Facebook has added a REPLY function where page admins can reply to particular comments within the page. This translates to faster and better interaction between company owner and customer. For example, an electronics establishment can show their products on their Facebook page. If John asks about the prices and specification of a particular gizmo, the admins will certainly have the ability to resolve his questions. In this case, the admins are either business owner or the client service representatives.

Facebook Advertising: Maximizing The Power of Facebook

When we talk about social network, we commonly link it with network and relationships. This has been a niche for people who would want to find their soul mates and for some, reconnecting with lost friends.

It is with this concept that social networking websites like Facebook are going strong for many years; almost all of us have an account or more in this famous social networking website.

Facebook Advertising – Maximizing The Power of Facebook

Social Networks are Effective tool for Marketing

It is no surprise that with the many members and people connected on Facebook, social networking has actually ended up being a great and effective tool for marketing. Not to mention, Facebook is considered the biggest and the most visited network online with most of its members investing hours on it.

Advertising has been made easier, thanks to Facebook Page principle. Any entrepreneur, companies and venture can quickly produce their own Facebook page where customers and target audience can quickly Like it.

With your business page on Facebook, making it understood to its millions of members is a lot much easier. There are no surprises here, thinking about that Facebook can supply as much as a fivefold return on any financial investment since of its very easy audience target.

Related: Facebook Marketing: Helping Your Online Advertising Campaign

As opposed to squander marketing that prevails in the market today, Facebook permits you to limit your audience with concerns to your target market. This is enabled since you can filter your customer's area, gender as well as their relationship status.

Why Facebook advertising is Effective?

What makes Facebook even more effective with concerns to advertising is its simple connection and association to a person. For example, if your friend Likes a particular business page, this action will automatically reflect on all of his friends.

This is way better than word of mouth marketing considering that its reach can extend to thousands. If you would see this activity, you would also Like it considering that your friend Likes it too. This can produce unlimited possible connections with a network that can increase by second. This makes Facebook a less costly and broader alternative to standard advertising.

Related: 8 Steps At Boosting Your Facebook Advertisements

If you are considering the most efficient and the most inexpensive means to market your company, make sure to add Facebook advertising in the budget plan.

Getting high quality leads and reaching to brand-new markets can be made easier thanks to this effective marketing platform. There is a strong assurance that you are reaching your intended customers through Facebook ads. Facebook definitely opened to higher and newer advertising possibilities like never in the past.

What Is Facebook Advertising

What Is Facebook Advertising?

People hear a lot new about Facebook each day from its new games, new chat environment, new profile layout and a lot more. All almost all of the 800 million plus people who use this social networking site spend their time using these new stuffs at Facebook. One thing about Facebook though that is not so new is Facebook advertising. And although almost all of its users are participating in this scheme, just a little percent of Facebook fanatics are really into it. Why, you might ask. This is because most of Facebook members cannot grasp the power of Facebook advertising.

What Is Facebook Advertising

What is Facebook advertising that made it so promising to other users?

If you have an understanding what advertising is, the answer to this question is so obvious. With 800+ million of people at Facebook today who are actively using the site each day, this means that you are open to a large number of potential clients all over the world. If you have a thriving business and you want to advertise it to boost its revenues, Facebook is the right place to tell people about it.

But this is not all about just telling people what you got. This is about telling the right people you can do business with them and how you can be of help. As an entrepreneur, you know that the best way to boost your business income is to advertise it. But it will be a waste of time and resources to advertise blindly. There is a process that marketers do that is called customer profiling.

However, there can be a great difference between a hardcore business person and an enthusiastic market person. They can be one and the same but most of the time they are two separate people in a business institution. But if you are just a simple small business owner, you are not yet hardcore entrepreneur and you might be far from being an effective marketer. That is why customer profiling and reaching them out might be a dilemma for you.

But this is not the case if you use facebook advertising. Facebook can easily identify the demographics you need from your clients. Facebook can use its profile to search for your ideal clients and post your business ads there. Say for example you are a wedding planner and your potential clients would be female around 20 to 34 years of age around your area who are engage. Facebook can easily recognize this demographic with their age, gender and relationship status profile.

With Facebook advertising, all you need to do is to input your business basics, your potential customer profile and the lot and you are good to go. The only thing left to do now for your business or service offered is to know where to start.

Where to start Facebook advertising best?

Facebook can guide you how to advertise your business or services using their platform. But since you are here, you can just do the following at Facebook. All it takes are these five simple steps:

Five Simple Steps to Facebook Advertising

Define what is your business or service

This is the only way for you to know way you are going to promote. Aside from this important thing, you also need to identify if you are going to promote an application online, your own website or a Page at Facebook. This way, you can create your fan page or application or website or all of them. When at Facebook, you can then choose how to advertise; whether you are going to have a new ad about your page, site or app. At the site, this will only involve clicking. You can also post something your page at Facebook and have people like your page or your post on your page.

Profiling your target market

After covering all the basic information about what you are promoting and how you plan to do it at Facebook, you can then start profiling your target market. You can think about the type of work they are into, educational attainment, language used and location. You can also target your market by identifying age, gender or relationship status. You can even look up into their interest and likes. If you have a sports store, you can target Facebook members around your area who likes sports like basketball, soccer, badminton and a lot more. These can be identified in their likes and interests in their profile. And because Facebook members are connection of friends and friend of friends with same interest, your target market can easily be reached.

Capture the interest of your target audience

You can now visualize your own ads and create something that will call the attention and capture the interest of your target market. As your ad will be displayed in the profile page of your target market, you need to catch their attention with an interesting question or remarks or ad headings or titles.

Make sure you can afford it

Make sure you can afford this. Fortunately, Facebook allows you to manage your advertising budget. You can choose cost-per-click or cost-per-impression. You can even set how much you can only afford for the day.

Monitor your ads performance

Facebook Ads Manager will help you monitor your ads performance. Learn about this and use the information to improve and review your advertising schemes at Facebook.

And lastly, learn more tips and advice how to utilize Facebook advertising. Your Facebook Ads manager will show you details on how your ads are providing you clients and if you cannot grasp it yet to maximize your profit, you can always see Facebook tips and advices about this. Facebook have a lot of tips and advices for you. You can also search about these stuffs online like forums and blogs.