Tag Archives for " Emails "

3 Offline Tips for Growing Email Marketing Lists

Email marketing is an integral part of any business’s success. In fact, it works so well that 75% of companies say it offers either good or excellent return on investment. Of course, this is only the case if you have a great email list.

While there are countless ways to garner email addresses online, there are also offline methods for building up your email list.

Include Signup Info with Product

Whether your company ships its products or sells them right in the store, customers will always receive a receipt. When shipping orders, a personalized note can also be included. Both of these offer an opportunity to solicit email signups.

Make sure there’s an incentive to sign up and have cashiers mention the incentive along with printing said incentive on notes or receipts.

Provide Signup Sheets

The digital era has brought about an abundance of new opportunities. One of these opportunities is getting consumers’ email via online opt-ins, but this doesn't mean traditional methods are obsolete.

Having an email signup sheet has worked since the dawn of electronic mail, so why wouldn't it work now? Whether you’re at a trade show or just want to sit a notepad on the store’s front counter, people are just as apt to sign up with a pen and paper as they are after being solicited online.

Promote Contests

Countless companies have taken to social media to gather email addresses through online contests. For some reason, though, local business owners often forget that this works offline as well.

Have a sign inside the store letting people know you’re giving away something great. Whether it’s a discount or a free item, have them sign up with their name and email. One offline giveaway can result in huge gains.

Just because email lives within the digital world doesn't mean it has to stay there. These methods of gathering email addresses in the offline world are just the tip of the iceberg. With the right marketing prowess, your offline efforts can be as fruitful as your online.

How to Grow Your Email List with A Great Newsletter

How to Grow Your Email List with A Great Newsletter

With majority of marketing efforts being done through social media networks, some marketers forget to utilize the power of a newsletter. Building your list and using the power of newsletters to reach out to your subscribers, fans and followers makes great business sense compared to posting business related news on Facebook.

How to Grow Your Email List with A Great Newsletter

A newsletter does not need a whole lot of time and effort, it doesn't even have to be lengthy. A good newsletter is just a concise write up to let your readers, fans and followers know what is going on with your company.

The key thing you have to remember is to consistently publish your newsletters making sure to keep them professional. That translates to newsletter content that is focused on transparency to your readers, letting them know what your company can do for them, as well as including useful or helpful tips that they can benefit from.

Related: Compose Better Emails To Get Better Results

Get started on your own newsletter with these tips:

#1 – Post “sign up” and “join our email list” forms throughout your website especially on your homepage

Encourage the visitors of your website to sign up and become part of your email list. Maximize the opportunity to “ask” them to sign up on multiple locations scattered throughout your website.

#2 – Offer a “bribe”

Send them something helpful like a free guide or a free eBook a gift card or just about anything that your readers see as valuable and can appreciate. Look at your potential site visitors and find out what they would be interested in so you can leverage that to persuade them to sign on with you.

#3 – Use an email marketing system to manage and measure your data

The ability to manage your list of email subscribers, gather as well as measure your email data is very important to gauge how well your readers are accepting your newsletters. This also helps you track what content works and what doesn't when put in front of your readers.

Related: 3 Types Of Email Marketing Tactics That Can Help Your Business Grow

#4 – Use auto-responder software

Use this software to remind you to send out weekly or monthly newsletters to your subscribers. You also have the option of using it to automatically send emails to thank your new subscribers for signing up on your website.

After your newsletter is all ready to go you then want to increase the number of your subscribers.

Check out these strategies to help you build up your email list:

Give Your Emails a Personal Touch – Be sure to put your name on the “from” line on your email. Your subscribers will appreciate reading an email that was composed by a real human being.

Widen Your Horizons – It helps a lot if you read other newsletters in the same field as you are. You will get to learn more about your chosen field and get ideas and other unique insights which you can then use on your own newsletters.

Make Yourself Easy to Find and Easy to Contact – Include your contact information in your newsletter or email and always try to encourage your readers to share their ideas, give their feedback, ask for suggestions, and any other thoughts they might have.

Related: 6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

Avoid Long Winded Emails – Keep your content short and straight to the point. Compose your email with short paragraphs and bullet points

Edit, Edit and Edit – Think of your newsletter as a reflection of yourself. Sending a newsletter with lots of typos or grammatical errors does not relay a positive message to your readers and subscribers. They might think signing up and joining your mailing list was a waste of their time. Check and re-check spelling, grammar, and links in the actual email before sending it out to your subscribers.

Stay on Schedule – Pick a schedule that works for you and stick to it. Don't limit yourself to that schedule though, feel free to send out little updates or special offers in line with certain occasions in between newsletter issues.

All in all, newsletters are a simple yet consistent way to reach out and interact with your subscriber base. This will benefit you in the long run by way of helping you increase your email list and continue to grow your following.

Compose Better Emails To Get Better Results

Compose Better Emails To Get Better Results

In the business world, email has become the primary means of communication. To some extent it even replaces real world interactions like face to face meetings in the conference room. Think about it, how many people have you sent emails to or communicate back and forth via email but have never actually seen or met? A surprisingly high number? Read on.

Compose Better Emails To Get Better Results

This fact is true especially for marketing emails. Emails are sent and received from loyal long time customers, new customers as well as potential customers. Each email that you send out to them will make an impression on them and will reflect how they think they will interact with you in the future.

Composing better emails lead to building a better relationship with your existing customers as well as your potential clients.

Related: Why Invest More Time With Emails Than Social Media

How to compose better emails for you customers and clients?

Every email has the same elements (i.e. email address, subject line, content, etc..) however to increase the efficacy of your email hit rate, you need to optimize every aspect of your email. We breakdown the basic elements of an email and talk about what can be done to improve them.

Email address – this is how people on the internet will identify you or your business. It's alright to have a personal email address as a main point of contact but as a business owner, it would be ideal to have an email address under your own domain name.

Subject Line – this tells your reader what the email is all about – similar to a summary or a synopsis. Make sure your subject lines are brief and straight to the point to avoid confusion or misinterpretation. Try to use keywords that make recipients curious about what the email is about.

Related: 3 Types Of Email Marketing Tactics That Can Help Your Business Grow

Content – The body of your emails should ideally be short and straight to the point. Avoid saying more that what's needed. A pretty good estimate would be about 150 words or less to tell the reader what they need to know. Remember to write brief and be grammatically correct when you compose your email body.

Signature – this is where your readers will find all the information regarding you or your company.

Basic things to include:

  • Your Name – Let them know exactly who is sending them the email
  • Your Business Name or position in the business – let them know what business is contacting them
  • Your Personal Contact Information – Let them know where they can contact you directly
  • Your Business Address – Let them know where you are located
  • Your Business Phone Number – Let them know how to contact your business
  • Hours of Operation – Let them know what your business hours are
  • Social Media Contact Information – Let them know how they can connect with you on social media.

Now that you have your actual email dialed in, let's talk about your email etiquette.

  • Make an effort to respond to your emails within 24 hours or less. If possible prioritize the emails that came in first then move on to prioritizing emails by urgency to ensure you meet deadlines and things of that nature.
  • If you need more time to address the concern stated in the email, promptly send a simple email stating that you are looking into their query and will get back to them in X number of days/weeks.
  • When you compose or write your response, do it with a respectful tone. – avoid writing your response as you would casually speak, instead write in a formal tone.

Related: 6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

  • Avoid using emoticons – as stated in the prior point, you are using a formal tone when you compose your emails using emoticons makes the email more informal and relaxed. You can use emoticons and a more relaxed tone if you know the person very well.
  • Check that you are sending your email only to the people meant to read them. – There are times that you might not even think about checking who is on the list of recipients.
  • Sending a follow up email is alright as long as you do it after a reasonable amount of time has passed and the recipient has not responded. – emails get buried in more emails or worse, they might get deleted accidentally or worst case scenario your email went to the spam folder.
  • If you anticipate that the issue at hand will translate to continuous back and forth emailing, you can move to other options of communication like a phone call or instant messaging. Over communication is something that you should avoid.