Tag Archives for " Backlinks "

3 Simple Ways to Build Additional Website Backlinks

You would be hard pressed to find a business owner who doesn't at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount.

One great way to increase your search ranking is to build backlinks from other corners of the web, and even if you have professionals handling this, there are a few things you can do to help out.

1. Become Philanthropic

Digital marketing professionals utilize a variety of tactics to get backlinks to your website. What they can’t do, however, is donate your company’s money to philanthropic causes.

The fact is that most organizations, regardless of their stated mission, will be more than happy to link to your website after you make a donation. Make an effort, however, to pick an organization related to your industry.

2. Offer Interviews

If you've become an industry thought leader, many large websites may jump at the chance to interview you. If you’re not well known, though, you can still reach out to those in related industries and let them know what you have to offer. This will take up a minimal amount of your time, but the end result is an authoritative backlink to your website.

3. Start a Blog

If you don’t have a blog, you need to either start one or task your digital marketers with doing so. Frequent authoritative posts will result in a higher SEO ranking in general, but this isn't where it stops. When others find your informative blogs, there’s a good chance they’ll link to the information in their own blog or on other sites. This type of backlink comes without even having to ask.

Backlinks are a powerful tool when it comes to marketing and SEO ranking. It’s important to let your digital marketing experts handle the hard stuff, but if you can take on the aforementioned strategies, you’ll be doing your part in bringing traffic to your company’s site.

Link Building Should Be Part of Every Marketing Strategy

Link Building Should Be Part of Every Marketing Strategy

There is a great amount of work which goes into marketing than lots of people realize. There are various types of promoting a business, but some of these factors have been neglected with the rise of other marketing fads. Link building, for instance, seems to have lost the hype it used to get. Having said that, it is still as essential as ever.
Link Building Should Be Part of Every Marketing Strategy

Improved Search Engine Optimization

Search engines certainly are a worthwhile approach to gain backlinks to your website. 90 percent of traffic received from Google comes from the first page so it is vital that you appreciate this strategy. Link building gets good quality backlinks that lead to your website so that it is an important element of search engine optimization. When search engines see more quality backlinks going to your site, they understand that you are managing a quality site. Eventually, this helps you progress up the rankings and improves your exposure.

Targeting the Right Traffic

Proper link building focuses on a target audience. For example, a salon may strive to establish backlinks from modeling and photography pages to draw in new customers. Getting this type of targeted traffic is precisely what increase your sales.

In It For The Long Haul

A newspaper or television ad will cease to reach people when you stop paying for it. Nevertheless, upon getting a backlink on a page it is there to stay unless the page owner physically goes in and gets rid of it. While newer links are beneficial your older links will continue to be active. This means Google will see the backlink every time it crawls the web. Despite the fact that newer links boost search engine optimization, even links on older pages help your SEO.

Most digital marketing strategies are concentrated squarely on search engine optimization. Be certain that you're focused on every aspect, including link building, so you can keep your site relevant.

Search Engine Optimization

The most dear part of getting quality links from other sites is the online search engine value. Over 90 percent of online traffic coming from Google is driven by the first page of results. This means getting on that first page is critical, and the best way to do that is through optimization measures such as link building. As Google sees more quality links coming over to your web pages, it will notice that you are running a quality site. This is how you move up in the rankings, and ultimately, it will surely boost exposure.

Industry Targeted Traffic

The great thing about quality backlinks is the fact that they're usually targeted. A bait and tackle shop, for example, is likely to work towards having backlinks from professional fishermen or others in their industry. This equates to targeted people being shown these links, and getting the right people come to your website is half the battle.

Serious Staying Power

When a company pays for a place on a local television program or in the local newspaper, the advertising campaign will only last for as long as you have funded it. With link building, however, there is no need to replenish the link. Yes, more and newer backlinks are crucial, but the first backlink to your site will probably remain there. Each and every time Google sends out its crawlers, it'll notice this backlink. The simple fact is that this staying power will continue to pay off over time.

Most of today's internet marketers are dedicated to SEO. Instead of focusing on one aspect, ensure you encompass link building and other great marketing features to draw people to your website.

How Many Links Should You Build to Your Website

How Many Links Should You Build to Your Website?

What makes a great link?

One that’s natural, not rich in anchor text, comes from an authoritative site, and is relevant, right?

Well, you already knew that. It’s a topic that’s been beaten to death. Heck, I even have a 30,000 plus word guide that teaches you all about link building.

But what about link-building velocity? How many links should you be building, and how fast should you build them?

Don’t fret—I’m going tell you how many links you should be building and at what rate you should be building them. 

How Many Links Should You Build to Your Website

How many links should you be building?

The more links you have pointing to your website the better, right?There is a big misconception that more is better.

No matter how many links your competitors have, you shouldn’t focus on quantity. You should focus on quality. A link from a site like CNN, assuming it is coming from a relevant section and article, will carry much more weight than 10 links from mom and pop sites.

In essence, I’m telling you that you should try to build as many high quality links as possible—ideally to internal pages versus your homepage.

Why internal pages? Well, it’s easier to build them to deep pages than to your homepage. Just think about it… would you rather link to an educational content piece published on an internal page or to a homepage that is selling a product or service? An internal page, right?

As for quantity, you won’t beat out sites that have 10,000 links using this tactic, but you will have many more authoritative links, which will help you outrank your competition.

And here is how you will build these links: through outreach, press, and connecting with writers.

3 Tips To Start Building Better Backlinks

3 Tips To Start Building Better Backlinks

Do you know how valuable links are? Links help users find information and pages, and give writers the ability to share pages and information with their readers. You might also want to know that they are helpful for SEO as well.

3 Tips To Start Building Better Backlinks

So how do you build better links? How do you get more of them? To get started building better backlinks, try out these tactics.

1.) Unlinked Brand Mentions

It’s pretty common for a company’s brand to be discussed online without anyone in the discussion referencing the website or their contact information. As marketers, we can reach out to these individuals, thank them for talking about us, and respectfully ask that they include a mention (with a link) of our website. The purpose is less about building a link and more about giving their visitors a better user experience.

There are important dos and don'ts such as: Try to avoid the use of the word “links” in your outreach, and make every outreach specific and personal. No templates, please.

Google Advanced Search: The very best tool for finding unlinked brand mentions is trusty old Google advanced search. Understanding advanced search commands such as inurl or excluder command “-“. This article on Search Engine Land is a list of advanced link building queries you can try out.

2.) Competitor Analysis

You can get good ideas, concepts, and inspiration when you take time to check out what your competitors are offering and who links to them. Are those sites that should link to your website as well? Exercises like this can help you understand what content naturally earns links and is linked frequently.

How to analyze your competitors.

Begin by pulling backlinks for your competitor. Open Site Explorer will be your best bet for pulling backlinks, or the free version of the ahrefs.com tool. Simply put in the domain and see what comes back. Be prepared to see a massive list. It might seem overwhelming at first, but with our tips you can get started. Next, export the data to a spreadsheet so you can review those linking domains. Categorizing those domains isn’t fast and isn't easy, but it’s a valuable exercise that helps you in the long run.

Tips for Competitor Link Prospecting:

Organize your list and aggressively approach the highest yield opportunities first:
those with the most authority or those with content (and so readers) similar to yours.

Review links from domain names ending in .edu and .gov. How are your competitors earning links from these hard-to-earn-links-from sites? Do any opportunities exist for your brand as well?

Review the most linked-to content. Open Site Explorer’s “Top Pages” tab is a great source. What makes the content link-worthy? Is it content you too can create and develop?

Review the highest authority pages. How are your competitors earning links from these high authority pages? Do any opportunities exist for your brand too?

Search for URLs which have the word “links” or the word “resource” in the URL. These are often pages which are lists of resources or similarly related links, if your site isn’t listed then it’s an opportunity for you to grab!

3.) Try the “Direct Approach” which is proven by Public Relations professionals

Some aspects of online link building closely resemble the way public relations professionals do digital outreach campaigns to reach out to today’s influencers. Their proven tactics and strategies, aimed at building relationships with key decision makers and online publishers, are worth taking the time to study.

A great way to get better links is by getting in touch with journalists and online bloggers because they influence the masses. Hearing about what they need for their next editorial, content needs, or a need for expert sources is a good opportunity for you to build links. It's about them, not you. You are calling to give them a good story, good quality content – not to get a link from them.

Best practices for Reaching Out:

Personalize your approach
– familiarize yourself with the journalist's prior work. During your initial pitches make sure you are adding details of personalization that show that you took the time and effort to get to know them. The very last thing bloggers or journalists want to see is a generic template of a pitch. Do your research, there is nothing worse than praising a piece or a blog that you think they wrote but it was actually another blogger.

Be straight to the point – These people are busy and have short attention spans, be brief, straight to the point and direct.

Understand their audience – Journalists and bloggers know that their readers are really important. Understand who the readers are and ensure you align your pitch with what their audience will find interesting. Explain to them how your company or client can relate to their audience and can be a source of information and or entertainment.

Avoid over promoting – Do not oversell your pitch. You are providing a source for information, not a self-serving promotion. Present your company or client as a source for news, information, or entertainment. If you overdo it they might see you as a pure pitch man and mark your communications to them as spam.

Turn the “No” into a “Yes” – It's not easy turning that no into a yes. There is a fine line between being pushy and assertive when you make your pitches so be careful, pay attention and stay professional.

Clear up any doubt – Journalists or bloggers will probably have a “show me” attitude so show them. When you do your pitch, find ways to address their concerns and doubts. Listen carefully to what they are doubtful about and respond appropriately. Do not leave them with second thoughts.