Online streaming and DVRs may have made productive tv ads more difficult, but they didn't make them impossible. With the right marketing strategies, you can turns short televised advertisements into real marketing potential.
Gives the Brand Character
People want to hook up to a brand, and a tv advertisement gives local business owners the chance to do this. Make the ad personable. After all, research has revealed that brands that build a connection with consumers can successfully charge more than their competition. Work towards making a bond, through emotion or humor, with television viewers.
Tv Advertising campaigns Target Specific Audiences
On Facebook, local company owners can target their advertisements based on locale, age, gender and even hobbies. Fortunately, television promotions can accomplish this too. Have you ever seen that politicians often pay for television spots during debates? This isn't by coincidence.
Based on your product or target group, you can place a television ad exactly where it should be. Advertising a haunted house attraction? Position it during a zombie show. Seeking more customers at an antique shop? How about an ad during an American Pickers style show?
Television Ads Reach the Masses
Even though folks are spending insane amounts of time online, they still enjoy watching tv. In fact, the average American watches five hours of TV every single day. This means you have a large audience, and since many are watching live, they are all but captive to your message.
While DVRs and Netflix may have lessened the effectiveness of television ads, they have not erased it entirely. As long as the expenses do not outweigh the benefits and you use smart marketing strategies, tv ads can be as productive a marketing tool as anything else.