Maybe the biggest benefit of Facebook's live video, and other services like it, is the fact that implementation is remarkably affordable. In fact, business people can start a live stream right from their telephone.
This means whether they are at an online community event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more info on a topic, live video can get the job done without breaking the bank.
Promoting 101 dictates that creating a sense of urgency will lead to fast results. When users know something isn't going to last long, they are more likely to pay attention. By its very nature, live video makes that feeling.
Thankfully, Facebook and certain other live streaming services save the video for later viewing. This means people coming around late can still reap the benefits of the clip. For those who see the stream pop up on their feed as it starts, though, the fact that it is happening right now means they will click just to see what's going on.
Offline advertising may still be important, but the analytics provided by online strategies are vital. Just like any other post on Facebook, the social media giant will provide measurements for a live cast. In fact, many providers allow budding entrepreneurs to see how many people are watching in real time.
Whether a corporation outsources or does their own advertising and marketing, these additional metrics can help mold better advertising and marketing strategies.
Live video is without question a new frontier for local business owners. That is why they need to get at the forefront and beat their competitors. And with all the previously mentioned rewards, it seems almost negligent to not take advantage of the tool.