Category Archives for "Search Engine Optimization"

3 Simple Ways to Build Additional Website Backlinks

You would be hard pressed to find a business owner who doesn't at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount.

One great way to increase your search ranking is to build backlinks from other corners of the web, and even if you have professionals handling this, there are a few things you can do to help out.

1. Become Philanthropic

Digital marketing professionals utilize a variety of tactics to get backlinks to your website. What they can’t do, however, is donate your company’s money to philanthropic causes.

The fact is that most organizations, regardless of their stated mission, will be more than happy to link to your website after you make a donation. Make an effort, however, to pick an organization related to your industry.

2. Offer Interviews

If you've become an industry thought leader, many large websites may jump at the chance to interview you. If you’re not well known, though, you can still reach out to those in related industries and let them know what you have to offer. This will take up a minimal amount of your time, but the end result is an authoritative backlink to your website.

3. Start a Blog

If you don’t have a blog, you need to either start one or task your digital marketers with doing so. Frequent authoritative posts will result in a higher SEO ranking in general, but this isn't where it stops. When others find your informative blogs, there’s a good chance they’ll link to the information in their own blog or on other sites. This type of backlink comes without even having to ask.

Backlinks are a powerful tool when it comes to marketing and SEO ranking. It’s important to let your digital marketing experts handle the hard stuff, but if you can take on the aforementioned strategies, you’ll be doing your part in bringing traffic to your company’s site.

3 SEO Mistakes Your Company Must Stop Making Today

Simplicity is a virtue in most things. If you are applying this rule to your keyword targeting, though, you are going to see poor results. Keywords that target your city name and type of business certainly need to be involved, but you must focus on more than just short keywords.

Here are 3 SEO slipups your corporation must stop making today.

#1 Centering on Short Keywords

When it comes to targeting certain keywords to optimize your website, however, there may be more harm than good. Keywords like ‘Augusta Georgia Restaurants' obviously need to be incorporated in your strategy, but you must also move beyond these short keywords.

As it turns out, half of all internet searchers are at least four words long. Target keywords that your competition might not have thought of. Add terms such as ‘low cost,' ‘best in' or something that makes your business stand out among others. Short keywords are good, but you must never drop the ball on long-tail keywords.

#2 Participating in Naughty SEO

If you use methods like keyword stuffing, purchasing backlinks or utilizing low-quality link directories, you could do irreparable damage. Google takes note of these shady practices, and they could use punitive actions against your site if you participate in them.

Ignoring the benefit of Title and Meta Descriptions

If you have a marketing agency handle your SEO and other promotional strategies, you do not have to worry about meta descriptions and title tags. If the firm is dropping the ball or you are handling your webpage on your own, however, it could be a huge concern.

Far too many local company owners simply put their company name as the title on every page and completely ignore meta descriptions. Doing this is destructive since search engines cannot tell the difference between your pages. On top of that, having unique descriptive information for every page will help prospects find exactly what they need.

Seo is something you shouldn't ignore. When it comes down to it, though, ignoring Search engine optimization might actually be better than engaging in the previously mentioned practices.

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Making a Local Organization Blog Profitable Through Marketing

Along with “bookstore,” a company should include longer keywords like “Memphis used book stores” or “bookstores in Sacramento.” Since local marketing is vital and searches now include daily speech, thanks to Siri, long tail keywords are more important now than ever.

Making a Local Organization Blog Profitable Through Marketing

Change Keyword Usage

While a bookstore would be careless to not use “bookstore” as a keyword, it is essential to remember the competition for such a common term. Instead, local business owners should put a heavy target on long tail keywords.

Instead of just “bookstore,” the company should use “book stores in Roswell,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where natural speech is used in search, thanks to Siri, and local marketing is important.

Set up Guest Posts

It can be challenging for a company to get its content seen on a large scale, but this is less complicated if they create guest blogs. Take your best content and submit it to industry leading blogs that recognize guest posts. While the industry blog will get most of the traffic, it will undoubtedly bring a tremendous amount your way as well.

Use Other Marketing Applications to Promote Blogs

While focusing on strong search engine optimization strategies will help your blog get noticed, it is essential to remember that organic reach can take time. This makes promoting your blog on other platforms significant.

Whenever you put up a new post, share it directly to social media. Spend time to send out an email newsletter for especially interesting blogs as well. The best way to spread the word is to use the various tools already at your disposal.

Statistics show that you are 13 times more likely to see a impressive return on investment if you prioritize blogging. With these types of numbers, it is obvious that blogging is an important marketing tactic. And if you can get the word out with the aforementioned tactics, taking the time to jot down a blog can really pay off.

Blogging: How to Write Amazing Blog Posts

Blogging, along with all content advertising and marketing, is fabulous because it brings in individuals who may have just been seeking data online. This happens when you enhance your content for search engines.

Make sure you understand this while penning your posts. Your starting paragraph, headers and even image file names, should have industry keywords and cities you work in, and if this is done effectively, your blogs could find top spots on search engines.

Related: 7 Essential Ingredients for a Successful Blog Post

Let's now learn how you can write amazing blog posts..

Inbound marketing allows you to get customers to actively seek your business, and when looking at the top inbound strategies, blogging definitely shows up. When blogging, in fact, business-to-business marketers get 67% more prospects when they possess a blog. While this is a promising stat, blog posts will only succeed if you abide by a few protocols.

Structure is Crucial

In any kind of marketing, you must remain consistent. This is especially the case, though, on the subject of blogging. Once people start employing your blog as a resource, they will expect continuous postings. If they do not get them, they will likely look elsewhere. Additionally, an always up-to-date blog will really help your organic reach on search engines.

Focus on Search Engine Optimization

One of the big draws of blogging, and content marketing in general, is that it brings individuals your company who may have otherwise never encountered it. This is accomplished through effective search engine optimization. Bear this in mind when creating your blog.

By utilizing industry keywords and your location in the starting paragraph, keywords in headers and making use of photos with those keywords in their file name, you can move these blogs up the search engine ladder.

Related: How to Make Money with Your Blog

Make Your Blog Material Scannable

A recent report found out that readers trust bloggers more than any source other than family and friends, but this is not going to matter if people aren't reading your blog. To be certain your content will be seen, make your blogs easily scannable.

Keep paragraphs short and use subheaders and pictures to distinguish content. This will be much quicker to read, so people will remain on your page and develop that critical confidence.

Blogging has changed into a powerful marketing device. Ensure you are not dropping the ball by making simple blogging blunders.

14 Ways to Reduce Your Site's Bounce Rates

14 Ways to Reduce Your Site’s Bounce Rates

Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages.

14 Ways to Reduce Your Site's Bounce Rates

What are bounce rates?

Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first).

Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site.

In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it).

What do bounce rates tell you?

It’s generally used, along with other metrics, as a measure of a site’s ‘stickiness’.

For example, on SEW, I’d like people to click on a link from search, Twitter or some other referral source, find a useful article, then decide to browse further and view all of our other lovely content.

If bounce rates are high, it could mean that our content isn’t doing its job properly, though there are plenty of other possible explanations.

As a rule, I’d generally look at trends over time, and use bounce rates as one of several metrics for measuring the success of a particular page.

For example, this Google Analytics custom segment looking at the percentage of visitors viewing multiple pages provides a measure of a site’s ability to retain users’ interest beyond the page they land on.

page-depth-ga

Other measures, such as average time on page or using event tracking to see how many people read to the bottom of your posts (as described here by Justin Cutroni) can also help.

Still, the principle is important. If you’re the kind of site that wants people to stick around for a while, bounce rates provide a good general guide.

What exactly a good bounce rate is will depend on the type of site you’re running.

Working in online publishing, my experience is that bounce rates for articles can be as low as 40% and as high as 98% for individual articles. The average would vary between 70% and 85%; obviously I’m aiming for nearer 70%.

The Google Analytics screenshot below shows some of the more ‘evergreen' articles we've published. As we can see, the bounce rates for such articles are lower than the average, which is nearer 80%. 

bounce-rates-sew

Is a high bounce rate always a bad thing?

In a word, no. It can depend very much on the purpose of the website.

For example, people may want to quickly find a contact number or check facts. If the site enables them to find this information easily, they’ll leave quickly, thus pushing up the bounce rates.

I may need to know how old Al Pacino is (as you do). I can Google his name, click on Wikipedia, and the information is instantly available on the right of the page. Then I hit the back button.

pacino-wikipedia

Of course, I could linger longer, read more and click some of the links, but if that’s all I want to know, I’m playing a small part in increasing the site’s bounce rates.

For publishers like Search Engine Watch, we’d rather keep people on the site longer so, if someone clicks on the page, decides they’d rather not read the article in question and leaves, then that may mean we haven’t delivered on their expectations.

In the latter case, high bounce rates are a bad thing.

The relationship between bounce rates and SEO

Of course, Google doesn’t know your bounce rates, though it theoretically can find this information from the millions of sites that use Google Analytics.

In theory it would be a useful ranking factor, as it is an indication of how relevant your landing page is to the user’s search query, though allowances would have to be made for the type of site and query.

If someone wants a guide to landing page design and bounces within seconds we can assume the page hasn’t delivered. However, if they just wanted to quickly check the weather for today, then maybe it has served its purpose.

The concept of dwell time, or the ‘long click' (as explained here by Bill Slawski) is important. It’s similar to – but not the same as – bounce rates. It’s essentially a measure of how long a user spends on a page before returning to the search results page.

Whether this is a ranking factor or not is open to debate, but it certainly makes sense in the light of Google's search for quality signals.

In essence, it works like this:

  • If a user clicks through from the SERPs onto a website and then spends some time there, it suggests that the result was relevant to the query and served its purpose. In this case, Google has done its job well in ranking said website highly.
  • If a user clicks through and then returns to the search results page quickly (or then selects another result) then it suggests the site has not been useful for the searcher. Therefore another site may usurp it in the rankings.

Of course, this is a simplified version, and there are variables. For example, what if the site answered the query immediately (as in my Al Pacino example)?

I would assume that Google would be able to find different metrics for different types of search query so that it could take account of this.

How to reduce bounce rates or how to keep visitors on your site for longer

The following factors should help to reduce bounce rates, but also should serve to keep users on site for a longer period. Or at least remove factors which will make them leave the site.

Here we are, in no particular order… Continue Reading

Here is my process for posting to Facebook for myself and my clients

I used Postplanner for a long time as it was able to find viral content and I was able to schedule it all. I was paying a lot of money to Postplanner for automating a lot of the content to my Facebook pages as well as my client pages. But I dreaded that monthly every time. You see if I can help it I try to buy lifetime licenses for everything but there was no way to gain the functionality of Postplanner without having a monthly payment to deal with.

But last year I got lucky and became a charter member of some software that changed content provision for me completely. I was also able to give accounts to my VAs so they could help me provide content provision to my clients too.  What was a surprise was that I found Sociocaster to be more capable than the monthly payment Postplanner was. After using it for a month on over a dozen facebook pages I soon cancelled my Postplanner account forever. It sure felt nice even though the Postplannner payment wasn’t that much. It was the fact that I was able to pay for my lifetime Sociocaster account immediately without losing the capabilities I needed. I was finally decreasing my monthly expenses for once.

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The launch went away soon after and went to a monthly for anyone else coming in but what is exciting is that for a limited amount of time, they have relaunched with even more features and they are allowing lifetime memberships one more time!

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To your success,

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6 Quick and Easy Ways to Increase Website Traffic

6 Quick and Easy Ways to Increase Website Traffic

Websites need traffic to increase the exposure as well as the number of leads that can convert to more sales. Basically, more traffic gets you more leads that gets you potentially get more sales. You employ a number of things to increase online traffic on your website. Today, we are going to share a few ways to increase website traffic.

6 Quick and Easy Ways to Increase Website Traffic

1. Improve your website's SEO (Search Engine Optimization)

A website that is poorly SEO optimized does not help you get more traffic. Mind you it isn't the end all be all but it does help a lot because you website's search ranking drives traffic towards your website. Making sure your website performs well on Google's search results can help or hurt your online website traffic.

You can employ the services of an SEO agency to help you find and fix key elements to help improve your website's performance in Google's site rankings or if you are knowledgeable you can put in the time and make changes yourself.

2. Invest in Public Relations and Social Media Campaigns

Public relations is probably one of the best and reasonably cheaper ways to attract attention and traffic to your brand and website. The key thing is to create a plan that outlines what you are aiming to do (PR, social media, or link building) and then list the type of content that you want to make for each respective purpose.

Public relations by way of social media is relatively easy. Look to create content that is popular and will spread on social media. If it goes “viral” that is a big plus.

3. Improve your Brand's Credibility

Having a credible website means you get more visitors not only that, you get more return visitors. Getting new people to visit your site is alright but getting repeat visitors as well as new ones is the best case scenario. The road to becoming a trusted and reliable source for information and content starts by doing your research on what your niche's common interests are. Find out what topics they discuss a lot, their frequently asked questions, the things they want to be clarified, etc… Once you find out what you need to work on, create the content focusing on relevance and accuracy.

When searching the internet for information or content on specific topics, people almost always lean towards websites that are trustworthy and reliable. They keep coming back to those websites times and time again. Remember to incorporate your wealth of knowledge, experience, insight, and creative ideas when creating and sharing the content with your audience and prospective customers.

4. Create your Email List

The ability to create and continuously update a list of names and email addresses of people who are interested and enjoy reading and sharing your content is another way to increase traffic to your website. You can collect email addresses through a sign up form on your website or blog alternatively you can also use your exit overlays to ask for their email address if they liked the content.

Incorporating email marketing to your current marketing plan helps by reaching out to your audience and sending them emails regularly so they can increase the traffic on your website.

Fun Fact: Email marketing delivers higher conversion rates compared to any other marketing approach.

5. Come Up With Industry Leading Content

Create content that showcases your knowledge and your expertise in your niche or chosen field. Cover topics that are not done by other websites, research topics that people want that you or your competition have not covered yet. The ability to conceptualize, create and deliver content that is better than what your competition offers makes more and more people go to your site because of your higher quality content.

Be sure to use a good combination of guides, how-to articles, infographics, tables with data, statistics and images to make your content make a bigger impact so your audience will read, share and keep coming back for more.

6. Pay Close Attention to Timings and Trends

Something marketers have to be mindful of is the timing of their efforts to increase traffic. Different content is seen by different people through different times of the day. Companies time their product launch together with the holidays, seasons, celebrations, weekends, and annual events to maximize the exposure and opportunity for people to purchase their product.

Find out what content works best at what particular day and time of day so you can maximize the effectiveness of your marketing campaign efforts on a daily basis. You need to know how your audience reacts or behaves whenever you put out new content and adjust accordingly. Knowing when and what to post in a day will help you get optimum levels of traffic.

Target, Bullseye

SEO HACKS: 3 Bad SEO Habits You Need To Break Today

bad-seo-habits

Here’s the thing about SEO (search engine optimization): Whether you’re a marketer or a business owner managing your own web presence, it matters. A lot. But trying to define what it means to “be good at SEO,” can be a challenge. Rules are constantly changing, and the algorithms used to place and rank pages in search results continue to evolve as Google and other search engines out there adapt how they determine whether or not a page is “relevant.”

As a marketer, this is what used to terrify me about SEO. Bad SEO can make or break your website, and there is a finite amount of space to get it right.

So that’s what I’m here to talk to you about today because I’ve learned over the past year that SEO doesn’t have to be that scary. Yes, the rules will continue to change, but there is one simple strategy to help take your SEO game up a couple of notches – knowing what are the bad SEO strategies out there that you should be avoiding like the plague…

Continue Reading

3 Ways You Can Build a Bigger Audience and More Readers

3 Ways You Can Build a Bigger Audience and More Readers

People search the internet every minute of every day for information about certain topics, products, services or companies that they are interested in. Finding relevant material on the subject matter they are looking for online is something everybody wants and that's where you come in.

3 Ways You Can Build a Bigger Audience and More Readers

If your brand or website could present content that has a lot of educational and helpful information, that builds your brand's reputation up to the point of you becoming the expert on the subject matter. Here are a few examples of content that your website could produce.

Related: Dealing With Redundant, Out-Of-Date and Trivial (ROT) Content

Bigger Audience and More Readers for your website

#1 – Frequently Asked Questions

Frequently Asked Questions

The ability to answer questions that are frequently asked as well as questions that should be asked but currently aren't. You can also position the FAQs in such a way that it positively positions you in your market.

Target the useful and relevant topics that your readers ask about or want answers to. Answer those questions clearly and professionally so that your readers know that you are indeed an expert on the subject matter and can be seen as an authority figure.

Related: 4 Effective Customer-Centric Content Marketing Ideas for “Boring” Industries

#2 – White Papers

White Papers

A well written white paper is essential to successful content marketing. This document should reflect the core values of your business and will aid in generating sales leads, position your business as a thought leader, as well as educate, inform and persuade potential clients, partners, or investors.

Think of unique and original ways you can connect with your readers on your chosen topic.

Related: The 3 Keys To Creating Viral Content

#3 – Blogs

Blogs

These are a great way to convey your thoughts on a particular topic which can also be used as base material for an article or eBook. Blogs also provide a great platform to attract intelligent and like-minded audiences. If you are able to make content that is smart and thought provoking to your readers then you almost immediately build a list of intelligent people who like what you have produced.

When you are able to present content that is easy to read, well written, as well as well researched – it builds trust and interest among your readers which they will happily share your material with people they know.

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