Category Archives for "Retention Marketing"

3 Marketing Apps That Make Small Businesses Prosperous

Since Apple alone has 1.5 million apps, you can actually believe that there really is an app for everything. Thankfully, many of these apps can do great things for your company, and the aforementioned have proven time and again to get results.

3 Marketing Apps That Make Small Businesses Prosperous

Apps are a fantastic technological advancement, and you should always use the newest technology to benefit your company.

Here are some marketing apps for your business

1) Hootsuite for Small Businesses

Social media is taking over the world. Actually, social media giant Facebook is the second most visited website online. This should make the basic need of social media marketing obvious.

Hootsuite can help in this subject. In just a few minutes, you can arrange all your posts for upcoming dates. Which means in one afternoon, you could set up your posts for a whole week.

Related: Marketing Tricks to Attract Socially-Conscious Consumers

2) Yelp for Popularity Management

The Yelp app has a assortment of features that can help your digital marketing campaign. Whether you want to post updated store hours, add new contact information, or correct any mistakes on your business page, you can do so directly from the Yelp app.

Maybe the greatest tool in the app, though, is the capability to immediately respond to reviews. This will show Yelp readers that you value what your clients think.

Additionally, you can offer solutions to negative reviews to turn an displeased customer into a satisfied one.

Related: Top 5 Online Marketing Tools For Internet Marketers

3) Perka for Customer Loyalty

Creating a customer loyalty program is a tried-and-true method that keeps clients returning.

Whether you are selling deli sandwiches or t-shirts, giving customers a reason to return is an ideal marketing tactic. You have likely seen some companies do this with punch cards, but Perka has made this technique digital.

Now when your clients make a verified purchase, their digital “punch card” is updated to let them know they are close to their pay back.

There really is an app for everything. While there are numerous apps you could use to make your business grow, the aforementioned are undoubtedly some of the best. Apps are a lesson to apply whatever technology is available to make your company great.

How to Transform Free Customers into Long-Term Clients

Whether you enter the software business or operate a small restaurant in the local market, you have very likely engaged in providing a “freebie” to get potential new clients in the door. Of course, this sometimes is unable to become a lasting customer. Instead of thinking this means freebies do not work, figure out what you did wrong. Or better yet, implement these approaches to make free customers revisit.

How to Transform Free Customers into Long-Term Clients

Related: What Steve Jobs Taught Us About Marketing

Transform free customers into long-term clients

Provoke Communication Promptly

Research has shown that 90 percent of leads actually go cold inside an hour. This means you need to initiate contact right away. The easiest way of doing this is by sending an email.

Whether you get it by having someone subscribe to a trial run of your service or by joining your email list to get a price cut on a meal, the critical action is to get it. Have an automated email dispatched, so even if they quickly forget they signed up, they will have a reminder in their inbox.

Offer Extra Credits

Offering a different prize might seem like a bit much, especially after providing a freebie, but in the end, this can significantly pay off.

The extra incentive doesn't need to be another freebie. A sandwich shop could offer an easy punch card loyalty program to keep people coming back. Those offering advertising as a service could price cut their yearly rate if paid up front.

You will find lots of other incentives to provide, so just use your imagination.

Related: 10 Facebook Video Strategies to Help Boost Engagement

Keep Interaction Open

Marketing and advertising experts say 10% of a small business's monthly sales should go into free trials. This is a large chunk of budget, so you should be able to keep communication lines open. Mail out periodic emails or reminders, but be sure some are framed as helpful communications. People fail to remember, so while daily emails are a bit overzealous, a few friendly reminders never hurt anyone.

Too many customers reap the benefits of a free offer and then simply never revisit. Thankfully, you can decrease the likelihood of this by merely being proactive.