Category Archives for "Email Marketing"

3 Offline Tips for Growing Email Marketing Lists

Email marketing is an integral part of any business’s success. In fact, it works so well that 75% of companies say it offers either good or excellent return on investment. Of course, this is only the case if you have a great email list.

While there are countless ways to garner email addresses online, there are also offline methods for building up your email list.

Include Signup Info with Product

Whether your company ships its products or sells them right in the store, customers will always receive a receipt. When shipping orders, a personalized note can also be included. Both of these offer an opportunity to solicit email signups.

Make sure there’s an incentive to sign up and have cashiers mention the incentive along with printing said incentive on notes or receipts.

Provide Signup Sheets

The digital era has brought about an abundance of new opportunities. One of these opportunities is getting consumers’ email via online opt-ins, but this doesn't mean traditional methods are obsolete.

Having an email signup sheet has worked since the dawn of electronic mail, so why wouldn't it work now? Whether you’re at a trade show or just want to sit a notepad on the store’s front counter, people are just as apt to sign up with a pen and paper as they are after being solicited online.

Promote Contests

Countless companies have taken to social media to gather email addresses through online contests. For some reason, though, local business owners often forget that this works offline as well.

Have a sign inside the store letting people know you’re giving away something great. Whether it’s a discount or a free item, have them sign up with their name and email. One offline giveaway can result in huge gains.

Just because email lives within the digital world doesn't mean it has to stay there. These methods of gathering email addresses in the offline world are just the tip of the iceberg. With the right marketing prowess, your offline efforts can be as fruitful as your online.

3 Ways to Exponentially Increase Your Email Marketing List

Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn't hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful.

When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful.

1. Offer Something in Return

There’s no doubt that every company, band, actor or anyone else with a brand has devoted fans who would sign up for emails “just because.” In most instances, however, consumers will want some form of incentive to hand over their information.

This could be anything from “One Free Entrée on Your Birthday!” to “Get Notified First When We Have Secret Sales.” As long as people feel they’re getting something out of it, they’re likely to sign up for your emails.

2. Create Useful Gateway Content

Gateway content is a video, white paper, or other forms of content that consumers typically must sign up for to receive in their email. This type of content doesn't work well in every industry, but for others, it’s a powerful marketing tool.

It’s important to remember, though, that the content must be very useful. If consumers or other businesses can find the information free online – without signing up for anything – then it’s not a good idea to use a content gateway.

3. Run an Online Contest

Incentivizing an email sign-up doesn't necessarily mean giving everyone something for free. Instead, many companies hold periodic online contests where the prizes are so impressive that people more than willingly give up their email information.

While there may be an initial cost to such strategies, the return on investment thanks to new sign-ups is typically worth it.

Unlike other aging technologies, email is still going strong, and it’s likely to continue that way well into the future. This is why budding entrepreneurs should never overlook their email marketing, and if they can keep their list growing, they’ll keep seeing success over the years.

Why Is Emoji Marketing a Real Thing?

If there’s one thing constant about marketing, it’s the fact that it’s always evolving. Something that may not even exist today might be the marketing tool of tomorrow.

Strangely enough, it seems as if emojis – the small smiley faces overwhelmingly used in messaging – have made their way to the marketing landscape. It might be hard to understand why, but these little icons can actually make a marketing strategy more effective.

Improved Email Marketing

Whether or not a local business uses a specific marketing strategy should depend upon data. Just how effective is the strategy? When it comes to email marketing and emojis, there’s definitely a positive correlation.

In fact, a recent study found that 56 percent of companies that include emojis and other symbols in their subject lines experience higher open rates. While this could vary based on targeted demographic, trying out the method is certainly worth the chance.

Improves Communication to Consumers

Anyone who has had a conversation over text in their life knows that meaning can be lost in the digital realm. Even putting emphasis on the wrong word when reading can completely change the connotation of a message. Using emojis removes this potentiality. Both positive and negative messages can get consumers’ attention, and using emojis ensures they’ll certainly understand the conveyed meaning.

Marketing on a Personal Level

Any marketer who’s been paying attention knows that the drive towards personal-level marketing has been speeding up. Individuals want to feel as if they’re speaking with real people rather than just marketing messages. Emojis help accomplish this.

The simple fact is that emojis create the feeling of humanity. In fact, scientists have found that people who embrace emojis are more successful and make more friends than others. Everyone loves a kind gesture, and these emoticons can do just that.

While many may still see emojis as cliché and childish, they are certainly catching on in the business world. From Pepsi to Taco Bell, big corporations are already using emoji marketing, and data-driven science says local businesses should as well.

How Email Marketing Can Build Small Enterprise Branding

Many local businesses already use customer data to send out tailor-made marketing messages. When you've enough data to “know” your clients, you can personalize email marketing messages to highlight the brand attributes that are most significant to them.

How Email Marketing Can Build Small Enterprise Branding

#1 Deliver The Brand Inside The Email

When sending out emails, most small businesses want to just get the message across. On occasion, this results in some companies sending out simple text-based emails. Avoid getting this simplistic. Be sure every email sent boasts the brand's voice, core values and even the slogan and logo. Brand building will need to be consistent across all platforms.

#2 Provide Special Offers And Newsletters

One of the greatest ways to keep a brand in the forefront of consumers' minds is to occasionally provide value through email marketing. Every message need not be about updated features, new location openings and “Come See Our New Showroom!” pitches.

There are without any doubt numerous individuals on your email list who have only done business with your company once or not at all. Keep them intrigued by providing value through informative newsletters and special offers. Make sure to not send too many, though, or you will risk getting designated as spam.

#3 Make use of Customer Behavior To Highlight Brand Aspects

Most email marketing tools allow local companies to track how their buyers engage. This can include “open rates” and even purchasing habits. This data can be used to highlight certain brand attributes to specific customers.

Vendors already use customer information to participate in personalized marketing. Once you know what is important to your customers, you can send distinct messages to different recipients and focus on the part of your brand that those clients most love.

Building your brand is a non-stop job, and you need to use every tool available to you to pull it off. Thankfully, email marketing is among the few tools that you are likely already using.

Email Marketing Styles Small Businesses Need to Know

You may ponder, what is the purpose of inserting video straight into emails when you can just provide links to videos? The answer rests in consumers' ability to concentrate on one item.

When a message recipient needs to leave your message to view a video, especially on sites like YouTube, they're inundated with additional videos, ads and various visual stimuli. Because this is distracting from the message, marketers are starting to really rely more heavily on in-email videos.

Email Marketing Styles Small Businesses Need to Know

Here are some email marketing trends you'll need to know

Larger Focus on Personalization

It takes merely one non-focused email for a consumer to list your message as spam. If this occurs, all of your future emails will be blocked out, even if that isn't the intent. For this reason emails are becoming more personalized. This is more than just adding a greeting with a customer's name.

With some promotion resources, you can have different messages sent to different segments of your email list. If you separate your list by age, as an example, Millennial's can get marketing emails focused on something different than those sent to elderly people. Check out the many personalization tools on the market to see which is most suitable for your company and email list.

Extra Shove towards Keeping it simple

Wearable technology is hitting the scene like a storm. Regrettably, this means modifications will need to be made on email marketing. On these tiny screens, for instance, individuals will only view a minor part of your email header and inner text.

All of this will happen while active. If you are unable to immediately grab their attention, your message will probably end up in the garbage before they are even stationary to see it. Make sure your headers and text immediately get their attention.

Email marketing is not going anywhere. It is a marketing reality, so be sure you are progressing with it.

6 Quick and Easy Ways to Increase Website Traffic

6 Quick and Easy Ways to Increase Website Traffic

Websites need traffic to increase the exposure as well as the number of leads that can convert to more sales. Basically, more traffic gets you more leads that gets you potentially get more sales. You employ a number of things to increase online traffic on your website. Today, we are going to share a few ways to increase website traffic.

6 Quick and Easy Ways to Increase Website Traffic

1. Improve your website's SEO (Search Engine Optimization)

A website that is poorly SEO optimized does not help you get more traffic. Mind you it isn't the end all be all but it does help a lot because you website's search ranking drives traffic towards your website. Making sure your website performs well on Google's search results can help or hurt your online website traffic.

You can employ the services of an SEO agency to help you find and fix key elements to help improve your website's performance in Google's site rankings or if you are knowledgeable you can put in the time and make changes yourself.

2. Invest in Public Relations and Social Media Campaigns

Public relations is probably one of the best and reasonably cheaper ways to attract attention and traffic to your brand and website. The key thing is to create a plan that outlines what you are aiming to do (PR, social media, or link building) and then list the type of content that you want to make for each respective purpose.

Public relations by way of social media is relatively easy. Look to create content that is popular and will spread on social media. If it goes “viral” that is a big plus.

3. Improve your Brand's Credibility

Having a credible website means you get more visitors not only that, you get more return visitors. Getting new people to visit your site is alright but getting repeat visitors as well as new ones is the best case scenario. The road to becoming a trusted and reliable source for information and content starts by doing your research on what your niche's common interests are. Find out what topics they discuss a lot, their frequently asked questions, the things they want to be clarified, etc… Once you find out what you need to work on, create the content focusing on relevance and accuracy.

When searching the internet for information or content on specific topics, people almost always lean towards websites that are trustworthy and reliable. They keep coming back to those websites times and time again. Remember to incorporate your wealth of knowledge, experience, insight, and creative ideas when creating and sharing the content with your audience and prospective customers.

4. Create your Email List

The ability to create and continuously update a list of names and email addresses of people who are interested and enjoy reading and sharing your content is another way to increase traffic to your website. You can collect email addresses through a sign up form on your website or blog alternatively you can also use your exit overlays to ask for their email address if they liked the content.

Incorporating email marketing to your current marketing plan helps by reaching out to your audience and sending them emails regularly so they can increase the traffic on your website.

Fun Fact: Email marketing delivers higher conversion rates compared to any other marketing approach.

5. Come Up With Industry Leading Content

Create content that showcases your knowledge and your expertise in your niche or chosen field. Cover topics that are not done by other websites, research topics that people want that you or your competition have not covered yet. The ability to conceptualize, create and deliver content that is better than what your competition offers makes more and more people go to your site because of your higher quality content.

Be sure to use a good combination of guides, how-to articles, infographics, tables with data, statistics and images to make your content make a bigger impact so your audience will read, share and keep coming back for more.

6. Pay Close Attention to Timings and Trends

Something marketers have to be mindful of is the timing of their efforts to increase traffic. Different content is seen by different people through different times of the day. Companies time their product launch together with the holidays, seasons, celebrations, weekends, and annual events to maximize the exposure and opportunity for people to purchase their product.

Find out what content works best at what particular day and time of day so you can maximize the effectiveness of your marketing campaign efforts on a daily basis. You need to know how your audience reacts or behaves whenever you put out new content and adjust accordingly. Knowing when and what to post in a day will help you get optimum levels of traffic.

How to Grow Your Email List with A Great Newsletter

How to Grow Your Email List with A Great Newsletter

With majority of marketing efforts being done through social media networks, some marketers forget to utilize the power of a newsletter. Building your list and using the power of newsletters to reach out to your subscribers, fans and followers makes great business sense compared to posting business related news on Facebook.

How to Grow Your Email List with A Great Newsletter

A newsletter does not need a whole lot of time and effort, it doesn't even have to be lengthy. A good newsletter is just a concise write up to let your readers, fans and followers know what is going on with your company.

The key thing you have to remember is to consistently publish your newsletters making sure to keep them professional. That translates to newsletter content that is focused on transparency to your readers, letting them know what your company can do for them, as well as including useful or helpful tips that they can benefit from.

Related: Compose Better Emails To Get Better Results

Get started on your own newsletter with these tips:

#1 – Post “sign up” and “join our email list” forms throughout your website especially on your homepage

Encourage the visitors of your website to sign up and become part of your email list. Maximize the opportunity to “ask” them to sign up on multiple locations scattered throughout your website.

#2 – Offer a “bribe”

Send them something helpful like a free guide or a free eBook a gift card or just about anything that your readers see as valuable and can appreciate. Look at your potential site visitors and find out what they would be interested in so you can leverage that to persuade them to sign on with you.

#3 – Use an email marketing system to manage and measure your data

The ability to manage your list of email subscribers, gather as well as measure your email data is very important to gauge how well your readers are accepting your newsletters. This also helps you track what content works and what doesn't when put in front of your readers.

Related: 3 Types Of Email Marketing Tactics That Can Help Your Business Grow

#4 – Use auto-responder software

Use this software to remind you to send out weekly or monthly newsletters to your subscribers. You also have the option of using it to automatically send emails to thank your new subscribers for signing up on your website.

After your newsletter is all ready to go you then want to increase the number of your subscribers.

Check out these strategies to help you build up your email list:

Give Your Emails a Personal Touch – Be sure to put your name on the “from” line on your email. Your subscribers will appreciate reading an email that was composed by a real human being.

Widen Your Horizons – It helps a lot if you read other newsletters in the same field as you are. You will get to learn more about your chosen field and get ideas and other unique insights which you can then use on your own newsletters.

Make Yourself Easy to Find and Easy to Contact – Include your contact information in your newsletter or email and always try to encourage your readers to share their ideas, give their feedback, ask for suggestions, and any other thoughts they might have.

Related: 6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

Avoid Long Winded Emails – Keep your content short and straight to the point. Compose your email with short paragraphs and bullet points

Edit, Edit and Edit – Think of your newsletter as a reflection of yourself. Sending a newsletter with lots of typos or grammatical errors does not relay a positive message to your readers and subscribers. They might think signing up and joining your mailing list was a waste of their time. Check and re-check spelling, grammar, and links in the actual email before sending it out to your subscribers.

Stay on Schedule – Pick a schedule that works for you and stick to it. Don't limit yourself to that schedule though, feel free to send out little updates or special offers in line with certain occasions in between newsletter issues.

All in all, newsletters are a simple yet consistent way to reach out and interact with your subscriber base. This will benefit you in the long run by way of helping you increase your email list and continue to grow your following.

Compose Better Emails To Get Better Results

Compose Better Emails To Get Better Results

In the business world, email has become the primary means of communication. To some extent it even replaces real world interactions like face to face meetings in the conference room. Think about it, how many people have you sent emails to or communicate back and forth via email but have never actually seen or met? A surprisingly high number? Read on.

Compose Better Emails To Get Better Results

This fact is true especially for marketing emails. Emails are sent and received from loyal long time customers, new customers as well as potential customers. Each email that you send out to them will make an impression on them and will reflect how they think they will interact with you in the future.

Composing better emails lead to building a better relationship with your existing customers as well as your potential clients.

Related: Why Invest More Time With Emails Than Social Media

How to compose better emails for you customers and clients?

Every email has the same elements (i.e. email address, subject line, content, etc..) however to increase the efficacy of your email hit rate, you need to optimize every aspect of your email. We breakdown the basic elements of an email and talk about what can be done to improve them.

Email address – this is how people on the internet will identify you or your business. It's alright to have a personal email address as a main point of contact but as a business owner, it would be ideal to have an email address under your own domain name.

Subject Line – this tells your reader what the email is all about – similar to a summary or a synopsis. Make sure your subject lines are brief and straight to the point to avoid confusion or misinterpretation. Try to use keywords that make recipients curious about what the email is about.

Related: 3 Types Of Email Marketing Tactics That Can Help Your Business Grow

Content – The body of your emails should ideally be short and straight to the point. Avoid saying more that what's needed. A pretty good estimate would be about 150 words or less to tell the reader what they need to know. Remember to write brief and be grammatically correct when you compose your email body.

Signature – this is where your readers will find all the information regarding you or your company.

Basic things to include:

  • Your Name – Let them know exactly who is sending them the email
  • Your Business Name or position in the business – let them know what business is contacting them
  • Your Personal Contact Information – Let them know where they can contact you directly
  • Your Business Address – Let them know where you are located
  • Your Business Phone Number – Let them know how to contact your business
  • Hours of Operation – Let them know what your business hours are
  • Social Media Contact Information – Let them know how they can connect with you on social media.

Now that you have your actual email dialed in, let's talk about your email etiquette.

  • Make an effort to respond to your emails within 24 hours or less. If possible prioritize the emails that came in first then move on to prioritizing emails by urgency to ensure you meet deadlines and things of that nature.
  • If you need more time to address the concern stated in the email, promptly send a simple email stating that you are looking into their query and will get back to them in X number of days/weeks.
  • When you compose or write your response, do it with a respectful tone. – avoid writing your response as you would casually speak, instead write in a formal tone.

Related: 6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

  • Avoid using emoticons – as stated in the prior point, you are using a formal tone when you compose your emails using emoticons makes the email more informal and relaxed. You can use emoticons and a more relaxed tone if you know the person very well.
  • Check that you are sending your email only to the people meant to read them. – There are times that you might not even think about checking who is on the list of recipients.
  • Sending a follow up email is alright as long as you do it after a reasonable amount of time has passed and the recipient has not responded. – emails get buried in more emails or worse, they might get deleted accidentally or worst case scenario your email went to the spam folder.
  • If you anticipate that the issue at hand will translate to continuous back and forth emailing, you can move to other options of communication like a phone call or instant messaging. Over communication is something that you should avoid.
Why Invest More Time With Emails Than Social Media

Why Invest More Time With Emails Than Social Media

Have you ever wondered which is a better platform for marketing? If you were only able to pick one, would you go with email marketing or social media marketing? The comparison between the two might surprise you. Read on to find out more about which approach is more “bang for your buck”.

Why Invest More Time With Emails Than Social Media

If you think about it, email is still widely used by a large number of people and businesses. Smart marketers know this fact and work hard to generate their traffic and leads from it. Have you considered the quality versus quantity of those leads? When using emails you have the ability to personalize and customize the content to cater to a specific target market of qualified leads.

Related: 3 Types Of Email Marketing Tactics That Can Help Your Business Grow

Reasons why you should spend more time with emails than social media

  • Email is a great business medium

It is widely used as a form of communication used by businesses to communicate with customers containing newsletters, promotional materials etc. Every business has an email address, and to be online everybody needs to at least have an email address to sign up and register for social media, photo sharing, forums, and other types of websites that require signing up and logging in.

  • Email is a more personal medium

Reaching out to people through email is one of the more accepted practices. Nowadays social media is one of the more commonly used channels to communicate with people. However, you wouldn't send your business proposals or wedding invitations through social media right? There's just something about emails that has the personal vibe. Let's face it before we had social media to keep in touch with our loved ones we had email. Before that we had telegram and snail-mail to send and receive messages or interact with people from a distance. So at this point in time, we are already conditioned to accept email as a standard means of communication on a personal as well as a professional level.

Related: 6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

  • Email gets the attention of consumers (both existing and potential)

Sending out emails to people on your list (provided you have great design and relevant content) can create quite a buzz. Imagine yourself logging in to your email account and seeing an email from a company that sells products you are interested in. They are sending you a special offer or inform you that there will be discounts if you present a special code. You would probably get really excited and think about getting something from them right? That is something that email does for your existing and prospective customers. Getting their attention and getting them interested goes a long way. Over on social media you can get their attention and get them interested as well but there are times when your special offers are not visible on their news feeds.

  • You don't lose your email list if and when a social media channel dies out

You might have seen social media sites die out over the years, an example would be MySpace. When you invest a whole lot of time and effort solely on social media marketing and not spending time building your email list, you might regret it down the line. So let's say for whatever reason nobody wants to use Facebook anymore because they decided to move on to whatever the hot social media platform is, what happens to your Facebook list? It goes down the drain along with the now defunct website.

Building your email list is more beneficial in the long run. Marketing on social media solely is productive so long as the people are using it in a way that you can leverage your efforts.

3 Emails your Business Should be Sending to your Subscribers

3 Types Of Email Marketing Tactics That Can Help Your Business Grow

Let's talk about how frequently you should send them and how to execute them successfully.

3 Emails your Business Should be Sending to your Subscribers

Do you have emails scheduled to be sent out at set times in a day like clockwork? Or are they being sent out kind of sporadically? How many types of emails do you send out? Do you have a variety emails for every transaction? every occasion? Think about it for a second. You want to establish an open relationship with your customers, readers and or leads. You want to build rapport, educate them and of course make some money while doing all that.

At this point I'm sure you're asking yourself  “How do I accomplish all that?” The answer is by consistently sending out these three emails: Welcome Email, Newsletter, and Promotional Email.

Related: 6 Reasons Why People Unsubscribe From Your Email Marketing Campaigns

3 types of email marketing tactics for business

#1 Send a Welcome Email

A recent study found that 80% of companies now send out welcome emails up from 40%. Are you welcoming your new customers? Do you roll out the red carpet for them? Make them feel welcome with your warm greetings.

Here are the important points that you need to include in your welcome email:

Tell them what they can expect. Give your new customers, readers and leads your warmest welcome and set their expectations immediately. Let them know what information you will be sharing with them in your future and how often they will be getting them.

For example:

You could offer advice and how-to articles, as well as some promotional or introductory offers. You could send bi-weekly, monthly, or another frequency. Remember, stay true to whatever you promise!

Send them special offers. Give your new subscribers a discount, an introductory offer, or a gift for simply signing up. Then, let your new subscribers aware that they’ll receive special email-only offers that they can’t get anywhere else. From that point on, they will always look forward to getting your awesome email content.

When sending a welcome email to your new subscribers, timeliness is key. You'll want to send it out as soon as they subscribe or shortly after they sign up. You can follow these 7 ways to craft effective welcome emails.

Related: 3 Special Ways to Enhance Email Engagement

#2 Send Newsletters

Newsletter should always offer valuable information to your customers and readers.

Here are the important points that you need to include in your newsletter:

A good newsletter has relevant news, press releases, blog articles, or other publications that will educate and help your readers and subscribers. You can also include announcements for upcoming events like webinars. These could be events that you are hosting or events that you are participating in. You can also include interviews with your colleagues on a radio show, at a college campus, etc.

Be sure to include improvements to your products or services, new management, new business practices, as well as letting your subscribers know that you are responding to their feedback and improving something for them – That is always great news to share!

Tell your readers what you want them to do with clear calls to action such as “read more, learn more, and register now” as a few examples. You can easily create call to action buttons for your website or emails and newsletters.

Try to avoid including too much information, a good rule of thumb is to fit the content on one page of a word document. Because newsletters are meant to be comprehensive, a good practice would be to send it once or twice a month.

#3 Send them promotional emails

Offer something that is unique and valuable to your subscribers and readers. If you do not provide something of real value to your subscribers, they might find it really tempting to click the unsubscribe button.

Here are some important points that you need to include in your promotional emails:

Emphasis on the word “NEW”! Come up with new offers. Do not repeat a certain offer multiple times in a row or back to back your subscribers might think you are not creative enough to bring a fresh and compelling offer to them.

Make it as easy as possible for your subscribers and readers to get the promotion and take advantage of the opportunity. Just make sure you involve as little steps as possible from reading the content of the promotion to purchasing the product. Do not make it complicated for your qualified leads to seal the deal and buy your product. A complicated process can frustrate an interested buyer and could discourage them from completing the purchase.

By incorporating these types of emails in your email marketing campaigns, you can encourage your subscribers and readers to be loyal, engaged, and spending.

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