Category Archives for "Content Marketing"

3 Content Marketing Tips to Quickly Improve Your Strategy

If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average.

This makes it obvious how important content marketing is to your business but is your strategy everything it could be? These three quick tips will help it get there.

1. Utilize Images Whenever Possible

Whether on social media or in email newsletters, images increase engagement. This is a truth that’s been proven time and again. When you aren’t posting blogs or articles, toss up an industry-related image that’s informative or humorous. And when choosing a featured image for your blog links, make sure the image is about 1200×628 so the preview isn’t shrunk down.

2. Utilize Content in Email Newsletters

One surefire way to bring traffic to your websites while also making your email newsletters worth reading is to share your content right in the email. For blogs, you could have small snippets to get people interested in clicking a link to read the full post. Videos, on the other hand, can be posted in their entirety right in the newsletter.

3. Include Evergreen Content

Content about industry news or trends is certainly important, but you should also make an effort to create evergreen content. Evergreen refers to any content – from infographics to articles – that remains relevant regardless of when it’s read. Ask your blog manager to include evergreen pieces when working on your content strategy.

There are innumerable ways to improve your content marketing strategy, but not all of them have to “reinvent the wheel.” Even minor tweaks can lead to big results, so take the time to discuss these possibilities with whoever handles your digital marketing.

Is Your Content Marketing Failing? This Could Be Why

There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process.

This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making the following content marketing mistakes can be just as damaging.

1. Content for Content’s Sake

It’s important for businesses to consistently put out content. This keeps engagement high and lets consumers know that the company is an expert in its field. This doesn’t mean, however, that content should be created just for content’s sake.

In reality, every piece of content needs to be interesting, informative, useful or at least humorous. If a business is creating content that meets none of these needs – just to fill space – their engagement is likely to drop exponentially.

2. Forgetting Calls to Action

Some businesses do great with content until the last moment. They ensure the content is useful, focus more on the consumer than themselves and avoid pushing a sale too hard. Unfortunately, all of this is for nothing if a call to action is overlooked. There needs to be something at the end of every video, blog,

Unfortunately, all of this is for nothing if a call to action is overlooked. There needs to be something at the end of every video, blog, web page, and other pieces of content to urge people to take an action.

3. Neglecting Repurposed Content

Even if a business’s content marketing strategy seems flawless, they’re still messing up if they don’t create repurposed content. This is the content, such as a blog, that’s repurposed into another content type – such as a video. Not every piece of content should be repurposed, but if something performs well, it’s a mistake not to do so. Turn white papers into blogs, videos into articles, blog into infographics and anything else the mind can imagine.

Content marketing isn’t the easiest thing in the world, but it is one of the most necessary. Local business owners – whether seasoned or just starting out – will be doing themselves a favor if they manage to avoid these content marketing mistakes.

What Hulu Can Teach Local Businesses About Marketing

As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right.

Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of marketing lessons to learn from Hulu. Here are three of the most important.

Video is Imperative

Considering it’s a streaming service, a video is obviously immensely important to Hulu. Video being the service they provide, however, isn’t the only reason it’s imperative. They also heavily use video marketing to promote their service. This was especially the case prior to the release of Hulu Plus.

Hulu is consistently putting out promotional content via video. They keep their ads short and sweet, and they also use real people as opposed to actors. Implementing a few of these tips while keeping the ads informative can go a long way.

Engage in Original Content Marketing

While posting an interesting meme or article found through a Google search may increase social visibility a bit, it’s original content that really gets noticed. Hulu proved this by creating 11.22.63, The Handmaid’s Tale and Difficult People.

Local business marketers must recognize the importance of original content and create their own blogs, videos, and articles.

Don’t Be Afraid to Drop Dead Weight

Hulu isn’t afraid to let streaming contracts expire when a certain show isn’t doing well on their platform. Local businesses should take this route when marketing as well.

Regardless of how much has been invested in a certain promotional endeavor, there’s no excuse to keep using a failing tactic. Either update it to work or switch strategies entirely.

Even with Netflix being the industry powerhouse, Hulu has still managed to draw subscribers and stand on its own. For local businesses that can utilize the company’s skills in their own marketing endeavors, the sky is the limit.

Content Marketing Trends that will Make 2018 Great

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of the upcoming year.

Unfortunately, only 22 percent of marketers consider themselves very successful at content marketing, but the following trends could help change that.

Using Social Influencers

Corporations have been using social influencers since the dawn of marketing, but it’s not necessary to have a commercial with Brad Pitt to use influencer marketing.

Local businesses have realized this, and it’s led them to reach out to community celebrities and even infrequently spend a few dollars on being promoted on a large social media page. Now that influencer marketing is more affordable and widely known, 2018 will likely keep the method going strong.

Live Video Remains Content Gold

Facebook Live has been fully rolled out for just over a year, but it’s already making waves. Unfortunately, the company realized that their release was a bit premature, so they’ve spent most of 2017 working to perfect the product.

This means that, by 2018, Facebook Live will be improved and ready to help marketers produce the live and interactive content that consumers are demanding.

Email Marketing Becomes More Important

Social media marketing is certainly essential, but with these platforms focusing more on profit that user friendliness, it’s become harder for companies to reach their target audiences. Of course, they can pay to do this (which is a good idea), but email marketing still offers a great method of pushing content. And since 75 percent of marketers say they get a good ROI from email, it’s certainly worth focusing on.

Content marketing in 2018 will see huge changes and evolution. To be ready for that, though, it’s essential to understand the trends of 2017. Only this can properly prepare an entrepreneur for what’s to come.

Is It Ever Okay for Local Businesses to Use Content Gating

It isn't usually smart to content gate basic items like blogs and articles. This is especially the case if you want your company to be viewed as a thought leader or you want to boost your social media following. Some content, though, is appropriate to put behind a gate.

White papers, webinars, eBooks and case studies create a suitable moment when content gating is okay. Statistics show that white papers, for example, are used in business-to-business purchases over 80 percent of the time. With numbers like these, it is ok to ask for some lead information before giving out the goods.

Content Is Not Easily Available free of charge

If you are a bait and tackle shop and created content dedicated to cleaning a catfish, it wouldn't be too smart to gate this content. After all, this data is all over the web and your competition likely has the same content free of charge. If you have created something special or that isn't readily free online, though, consumers will be more willing to hand over their sensitive information.

Content Is Seriously Sales Focused

Anything from blogs to three-minute videos can help you build trust and brand authority. If you create content that is clearly devoted to people ready to buy, though, a content gate may be in order.

You must simply know which part of the purchase process a consumer is at, and you can get an idea of this based on what they are looking for online. Additionally, keep in mind that you can 'ungate' a piece of content later and get the Search engine optimization benefits.

In many examples, gating your content isn't the right way to go. This does not mean, though, that it is never acceptable. Be honest about the content you have created and the goal you had in mind, and you should be able to decide whether to gate or not to gate.​

3 Content Marketing Ideas That Can Really Pay

Many small business owners see video marketing as the hardest form of content marketing out there. This is often due to a lack of ideas. One consistently successful idea, though, is to film customers giving positive testimonials.

Consumers who see the videos will know your clients are content. Better yet is the fact that featured customers will excitedly share the video with friends and family online.

Produce Listicles

Just because you make great content doesn't imply people will click on it. After all, for every one "How to Skin a Lobster" blog a tackle shop creates, there are thousands more already listed on Google. Instead of the typical "how to," take a moment to develop a list and include the number of steps in the title. "5 Ways to Tie a Bow" will always get more attention than "How to Tie a Bow."

UseImagery in Everything

Any local business owner who posts photos to Facebook knows that photographs are a form of content marketing. Social media sharing, however, really should not be where this ends. Numerous case studies show that simply using images within blogs and articles can dramatically increase the traffic to that piece.

It is hard to put a set number on how many extra clicks you will get by employing images. This is because most research is in the form of case studies, and every bit of content is different. There is no doubt, though, that great images can sometimes make even a bad blog jump off the page.

Generate Customer Testimonial Videos

Video is one of the most difficult forms of content marketing for many local business owners. Typically, this is because it's difficult to come up with ideas. One well-versed practice, though, is to create customer testimonial videos.

These pieces of content will show people that you are capable of getting the job done. Even better is the fact that the featured customer will share the video just about everywhere.

There are countless content marketing ideas that have been proven to pay off. The above mentioned are only the tip of the iceberg, but they are certainly a good start.

Coming Up with the Perfect Idea for Content Marketing

Most industries have certain questions that simply do not get much activity online. This could include anything from coming up with a roofing estimate, to how to create restaurant-style steaks.

Coming Up with the Perfect Idea for Content Marketing

Most of these questions are averted because those in the field think it could hurt their bottom line. This means people searching for these questions will not come across much. Thankfully, a budding entrepreneur can take advantage of this and get seen.

Utilize Headline Analyzers

Having an excellent piece of content and a title that truthfully represents what the blog is about is crucial. Sadly, this does not always guarantee maximum exposure. Titles really need to grab people's attention. A simple Google search for headline analyzers will provide tools that rank titles on their readability, grammar and overall structure.

Stake Out Industry Leaders' Information

Even though lots of people prefer to keep up with local businesses rather than national chains, these larger chains obviously have a much larger following. Luckily, business owners can use this to their advantage.

This only requires looking through larger companies' social media posts and blogs. If something gets hundreds or thousands of shares, be assured that it is popular. Never copy the post verbatim, but use its foundation to create what will hopefully turn into a viral post.

Content marketing can do wonderful things for small businesses. It can easily create online popularity which leads to offline achievement. Not every single post is likely to turn into gold, but it only takes one viral hit to really pay off.

Content Curation vs Original Content: The Battle In Social Media Marketing

You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the “Social Media Growth Basics”, I realized how important it is to be fully aware of where and when it makes sense to use other people’s content. And you need to be aware what results from social media marketing you will never get without your original content.

Content Curation vs Original ContentThe Battle In Social Media Marketing

First, let’s look at what we are talking about here.

What is Content Curation?

Content curation is the art of finding, processing and sharing content that was originally created by someone else. There are various types of content curation. The term content curation includes everything from sharing other people’s content on your social channels to using the content to create your own content, for instance in blog posts that collects „the best content of 2015“ or an article that compares several different opinions on one topic.

With regard to social media, content curation usually refers to the collecting and sharing of other people’s content like blog posts, videos or infographics on your own social media channels.


Getting Your Content Marketing Seen By A Lot More People

Facebook was once a powerful tool that essentially provided free marketing and advertising to all, but times have changed a bit. Now the site has altered its algorithms and made garnering significant organic reach very difficult for companies. Thankfully, boosting a post is relatively cheap and gets your fans' eyes on your content, and after that, you will see a rise in your organic reach. Don't go broke boosting your posts, but do not just leave great content to flounder either.

Here are three content marketing strategies for you


Getting Your Content Marketing Seen By A Lot More People

Related: Here is my process for posting to Facebook for myself and my clients

Cross Medium Barriers

It is great if you create an article that does nicely on your social networking sites, but why let it end there? An article can easily be repurposed into a blog post, video, or even white paper. When a piece of content does well, it is obvious that you struck a chord with your followers. Do not allow this content just fizzle out into nothingness. While you should share great content, giving it a full makeover can be even better.

Boost Content for the Search Engines

Google has slowly evolved so much that great content shows up high on search results no matter of some time-tested SEO tactics. This means there is less concentration on SEO, but that does not mean to forget search engines. A URL with your keyword, meta description with keywords, graphic names dedicated to SEO, and including the keyword in your title will all help you get noticed on Google. Whether or not you succeed from that point is based on your content's performance.

Related: 7 Essential Ingredients for a Successful Blog Post

Spend a Few Bucks

There once was a time when Facebook would show your fans anything you wanted, but that era has passed. The social networking giant has changed how it does things, and it is now tougher than ever to get organic reach on the site. Fortunately, you can boost your posts and ensure fans see your content, and once this is achieved, organic reach will begin to increase. It is not necessary to break the bank, but a few dollars can go quite a distance.

Content marketing can easily take your small business to the next level. This is why you should attempt everything at your disposal to increase your reach.

Here is my process for posting to Facebook for myself and my clients

I used Postplanner for a long time as it was able to find viral content and I was able to schedule it all. I was paying a lot of money to Postplanner for automating a lot of the content to my Facebook pages as well as my client pages. But I dreaded that monthly every time. You see if I can help it I try to buy lifetime licenses for everything but there was no way to gain the functionality of Postplanner without having a monthly payment to deal with.

But last year I got lucky and became a charter member of some software that changed content provision for me completely. I was also able to give accounts to my VAs so they could help me provide content provision to my clients too.  What was a surprise was that I found Sociocaster to be more capable than the monthly payment Postplanner was. After using it for a month on over a dozen facebook pages I soon cancelled my Postplanner account forever. It sure felt nice even though the Postplannner payment wasn’t that much. It was the fact that I was able to pay for my lifetime Sociocaster account immediately without losing the capabilities I needed. I was finally decreasing my monthly expenses for once.




The launch went away soon after and went to a monthly for anyone else coming in but what is exciting is that for a limited amount of time, they have relaunched with even more features and they are allowing lifetime memberships one more time!

So I say this with all sincerity as this was the best purchase I made in the last year, run don’t walk and pick up this gem. You won’t be disappointed. But hurry as with many of these types of launches, the lowest price is right now.

To your success,



p.s. Did I mention bonuses? Yes I will give you 10 bonuses for getting this through my link.

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