Category Archives for "Branding"

Why Business Cards Are Still a Vital Marketing Tool

Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective.

The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it.

Creates Legitimacy

The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, and people will view it as unprofessional. Becoming an industry thought leader is essential, and creating legitimacy is the first step in the process.

Statistics Do Not Lie

When people discuss marketing statistics, it’s typical to explain how effective something like videos or email newsletters can be. When one delves into the statistics related to business cards, however, it becomes clear these miniature billboards are effective.

Current data shows that a company experiences a 2.5 percent increase in sales for every 2,000 business cards handed out. This may not seem like much, but one only needs to look at the math to understand how big this is.

Business owners who print their own cards spent about $0.05 per card. This ends up costing $100 for 2,000 cards. Even if a business only brings in $50,000 in a year, a 2.5 percent increase is $1,250.

Helps with Networking

Some local business owners think they’re going to set out and succeed with only their hard work and investors. In reality, success usually requires relationships with both those inside and outside of an industry.

Setting up mutually beneficial marketing relationships and exchanging information on suppliers are just some of the benefits of strong networking. When meeting other professionals that can potentially help a business flourish, a business card gives off a strong first impression and ensures an entrepreneur’s contact information isn’t forgotten.

While the entire world may seem digital, it’s still important for local business owners to work within the offline world. Having a professional looking business card is one of the best ways to accomplish this.

3 Ways a Small Business Can Actually Rebrand Itself

Every entrepreneur devotes extensive time and dough to build up their company's brand, but occasionally, it becomes essential to rebrand. This could be necessary for many reasons, but the underlying cause isn't important.

3 Ways a Small Business Can Actually Rebrand Itself

What really matters is how effectively you perform the process. Local business owners will find these tips helpful in this process.

Conduct Consumer Research

Before implementing a great rebranding strategy, it's important to do a bit of customer research.

Is it possible to draw in larger demographics than you have before? Maybe you already are bringing in new subsets of customers. Either way, understanding these individuals will help you target your rebranding efforts towards them.

Make a Brand Story

People appreciate stories, and this extends to the companies they do business with as well. Far too many budding entrepreneurs believe that simply having a terrific product is enough. This is simply not the case. When trying to rebrand a corporation, creating a brand story is a fast way to do so.

While the Jared-Subway bond is not great now, the original rebranding worked amazingly. Subway created a brand story, and their sales and profits went from $3 billion to $11 billion because of it. In truth, creating a brand story is sometimes all an agency needs to rebrand itself.

Look into Outside Help

It is sometimes tough for local business owners and their team members to be objective during a rebranding. This is because they are too close to the brand, and there may be features they have become accustomed to that need to change.

This issue can be conquered by simply hiring an expert for a consultation. This does not have to be an ongoing thing. In fact, a couple of hours of a consultant's advice can be invaluable. As is the case with most things in the business community, there is no need to go it alone.

Rebranding a company's image can bring new life to the agency. Regardless of what your motivations may be, you will find that a well-planned rebranding can accomplish quite a lot.