Best of Both Worlds: Combining Online and Offline Marketing

If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research prior to making any large purchase.

Do not think that this means offline marketing is less important, though, because if you can combine online with offline, you can see huge gains in your local marketing strategy.

Market Offline Events on the Internet

Hosting an event at your business is a creative way to attract new customers. You can do everything from offering a free class to hosting local professionals for a networking event, and in the end, your company's name recognition will benefit.

When hosting these events, though, you should make sure to focus more on just printing flyers, posting on bulletin boards or buying space in the local newspaper. In addition to these, head to Facebook and create an “Event Page,” post about it on your social media, use blogs to keep fans up to date and promote an ad for the event if attendance is looking weak.

Put Offline Customer Interactions on the Web

Word-of-mouth marketing is a powerful marketing tool, but why should you wait for happy customers to spread the word? Instead, post an online video of a client interacting your top seller.

While the camera is handy, interview a happy customer about why they love the business or post a Facebook photo of them actually frequenting it. Whether online or off, happy customers offer great marketing potential.

Utilize Offline Calls to Action to Attract Online Followers

You have seen plenty of calls to action on blogs and marketing videos. As it turns out, though, these calls attract customers both on and offline. Whatever your offline marketing strategy entails, be it billboards or television commercials, invite people to visit your website or social media. You will need to provide an incentive for them to do so, but you will earn customers from this tactic.

More than one marketing strategy is necessary for success. This means you should utilize both online and offline marketing to reach your goals.