Want Your Online Business to Thrive? Invest in your Website
The willingness to spend a considerable amount of money to build your website with a beautiful layout that is functional and capable of generating a lot of online traffic is something a large number of start-up operations think quite a bit about.
If you thought you would save money by making your own website or having someone you know make it for you, you might want to think twice about that.
It's quite understandable that as a start-up your budget and resources are limited and you want the most bang for your buck. Additionally, you would be willing to put in the wrench time and elbow grease to keep the operation on track.
Why you need to invest in your website?
Nowadays, a website is no longer a luxury, it's a necessity. Not investing in your website could cost you your online eCommerce business.
Look at it like this, instead of talking about a website let's talk about setting up your own physical store.
Because your are just starting out, you would probably have a small sized establishment. Your overall budget would be a little over “just enough” to cover the basic stuff like paint, lights, display cases, inventory, POS setup and other fixtures.
Once you finally get your store up and running you'll find yourself competing against other stores that are bigger and more well known and frequented a lot by people in the community. Long story short, they would probably beat you at almost everything.
However, physical stores and websites are two different things. So let's go back to talking about your website.
The internet is a more level playing field and your website will have better odds competing for your market share. Hiring a good web developer or web development company is your best bet to get a fully functional and beautifully laid out website.
As far as the pricing is concerned it varies so set a budget with some wiggle room and consult the experts and have them build you a website that meets your needs looking into the future.
Browse around for website designs that look unique and fresh after you find a design focus on photographs of your products. The better the quality of your product photos, the higher your conversion rates. Hire a professional photographer or photography studio that produces good results and fits your allocated budget.
Another thing you have to invest in would be making your website optimized for mobile phones and devices. If your website cannot render properly on a mobile device you are missing out on a large portion of your potential clients.
One more tip: check out the websites of your competitors and try navigating through the site. Check if their categories are organized properly and make sense. Also look for elements of their website that you like and things that you don't like. Use the information you get to further improve your own website design.