Whether you enter the software business or operate a small restaurant in the local market, you have very likely engaged in providing a “freebie” to get potential new clients in the door. Of course, this sometimes is unable to become a lasting customer. Instead of thinking this means freebies do not work, figure out what you did wrong. Or better yet, implement these approaches to make free customers revisit.
Transform free customers into long-term clients
Provoke Communication Promptly
Research has shown that 90 percent of leads actually go cold inside an hour. This means you need to initiate contact right away. The easiest way of doing this is by sending an email.
Whether you get it by having someone subscribe to a trial run of your service or by joining your email list to get a price cut on a meal, the critical action is to get it. Have an automated email dispatched, so even if they quickly forget they signed up, they will have a reminder in their inbox.
Offer Extra Credits
Offering a different prize might seem like a bit much, especially after providing a freebie, but in the end, this can significantly pay off.
The extra incentive doesn't need to be another freebie. A sandwich shop could offer an easy punch card loyalty program to keep people coming back. Those offering advertising as a service could price cut their yearly rate if paid up front.
You will find lots of other incentives to provide, so just use your imagination.
Keep Interaction Open
Marketing and advertising experts say 10% of a small business's monthly sales should go into free trials. This is a large chunk of budget, so you should be able to keep communication lines open. Mail out periodic emails or reminders, but be sure some are framed as helpful communications. People fail to remember, so while daily emails are a bit overzealous, a few friendly reminders never hurt anyone.
Too many customers reap the benefits of a free offer and then simply never revisit. Thankfully, you can decrease the likelihood of this by merely being proactive.