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Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily. While social media usage on mobile is extremely high, users tap sharing buttons approximately 33 percent less often that they do on desktop. The upshot? Brands seeking to raise awareness of their products or services via social share buttons must [...]