Infographics / 2 posts found

Is Your Content Marketing Failing? This Could Be Why

by Joe The Goat Farmer
There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making the following content marketing mistakes can be just as damaging. 1. Content for Content’s Sake It’s important for businesses to consistently put out content. This keeps engagement high and lets consumers know that the company is an expert in its field. This doesn’t mean, however, that content [...]

How to Build High-Quality Infographics in Under 30 Minutes

by Joe The Goat Farmer
There’s no denying that infographics are a great way to spread your message. The mingling of rich visuals, typography, and large amounts of data give content marketers a way to reach audiences in a way that isn’t at all overwhelming—which is often the challenge with any stat or data-heavy content. According to Danny DeMichele, CEO of Elevated, “Infographics make data accessible to the masses. They’re a fantastic compromise that allow you to use vast amounts of data in a way that doesn’t feel intrusive or overly dry.”1(highlight to tweet) He’s right. The challenge, however, lies in how to churn these out quickly. This [...]