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Online streaming and DVRs may have made productive tv ads more difficult, but they didn't make them impossible. With the right marketing strategies, you can turns short televised advertisements into real marketing potential. Gives the Brand Character People want to hook up to a brand, and a tv advertisement gives local business owners the chance to do this. Make the ad personable. After all, research has revealed that brands that build a connection with consumers can successfully charge more than their competition. Work towards making a bond, through emotion or humor, with television viewers. Tv Advertising campaigns Target Specific Audiences [...]
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb,” reports Luxury Daily. While social media usage on mobile is extremely high, users tap sharing buttons approximately 33 percent less often that they do on desktop. The upshot? Brands seeking to raise awareness of their products or services via social share buttons must [...]