Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget have been setting you back in terms of marketing your business, here are 5 ideas that will get you to think otherwise.
1. Share high-quality curated content
Social media, sans paid social ads, is perhaps the cheapest, yet most effective marketing channel for any business. Agreed, that’s not news-flash material. However, you must seriously consider the popularity of social media as a preferred marketing channel for small businesses. There are more than 40 million active small business pages on Facebook alone.
What are you going to differently for people to stop and take notice? Try content curation for an answer. If you want to make sure that your social updates don’t get buried under a hundred others, you need to make sure that you’re posting a greater volume of social updates. While volume isn’t easy to achieve in the case of content creation, it’s much easier with content curation. Using a content curation app like DrumUp could save you a significant amount of time on finding and sharing high-quality content that would interest your audience.
2. Pair posts with relevant images
The brain picks up on visuals 60,000 as fast as it does text. Considering how crowded social is, visuals are a cool way of grabbing your audience’s attention. visuals are also fun.
There are several formats of visuals you can play with on social media – from Gifs to graphs and infographs, and there’s no end to the tools that help you make them. You don’t need to be a designer to create great visuals – you can take cues from existing images, use intuitive visual building tools and create images quick and easy.
Fool around with drag and drop editors like Canva, pre-made template tools like Piktochart and adorable cartoon designing tools like Powtoons and you’ll find the one that works best for you.
When sharing visuals created by other people, always remember to give them credit and a link to the original image source.