Utilizing the various functions that Google Webmaster Tools has to offer is a surefire way to help keep your website running like a well-oiled machine. Two tools our SEO team uses on a regular basis and finds to be extremely beneficial are the Crawl Errors report and Sitemap submission tool.
Amongst the toolkit is the Fetch as Google option, which also gives users an opportunity to submit their URL to the index. Surprisingly, this tool is often under-utilized by bloggers, webmasters, and SEO strategists. This is a convenient way to speed things up considerably if you have new content that you'd like to be discovered and found in the SERPs.
Website owners and marketers often publish new web pages or blog posts on their website, sit back, and wait for them to show up in the Google search results. But that can take weeks or even months to happen! The more savvy marketers will ensure that any new content is included in their XML sitemap and then resubmit their sitemap to Google and Bing.
Submitting your link to the index using the Fetch as Google tool is like pressing a magic button. Google states that they will crawl the URL using this method usually within a day, however, I've seen web pages and blog posts show up in the SERPs in less than 5 minutes of using this tool.
I was once on a phone call with a marketing consultant who was asking me how long it took for a new page to show up in Google search results. He mentioned that he and his webmaster had built a new web page two months prior and it still wasn't showing up in the search results no matter what he Googled. His webmaster kept telling him it could take weeks and to just wait.
I submitted his web page using the Fetch as Google tool during the conversation and before we hung up, it was showing up in the SERPs. He was blown away, and I came out looking like a hero.
The tool is really easy to use. Give it a try. The steps are provided below.
Read the full story at Search Engine Watch.