Your content marketing ambitions are large. Unfortunately, your team is not. Though you may need help for one reason or another, it might not be the right time to bring in another employee.
Enter freelancers: With a team of contract workers, you can enjoy the flexibility that comes with hiring on an as-needed basis, while avoiding the overhead that accompanies permanent staff. Above all, you’ll get the talent and experience that fit your project.
Freelancing is more popular than ever, so the talent pool is immense. This means you need to know how to find, hire, and work with the right freelancers to make your ad hoc hiring strategy pay dividends.
Facing the challenges
Finding freelancers isn’t difficult, but finding good freelancers can be. So where should you look to find reliable freelancers?
I recently posed this question to my friend and associate Kathryn Aragon, who hires freelancers in her role as managing editor of The Daily Egg, a blog about conversion optimization and A/B testing tips.
My favorite way to find writers is to discover them through articles they’ve written. I immediately send them an email telling them what I like about their work and ask if they’d be interested in writing for our blog.
The freelancer in me likes this strategy. When an editor makes it clear that he or she respects a freelancer’s work, the relationship begins on a positive note that is likely to continue.
Here are Kathryn’s favorite tips:
- Ask other editors or content marketers for recommendations.
- Read blogs you love and look for people who are writing the type (and quality) of articles you need.
- Place ads on ProBlogger’s job board ($50 for 30 days).
- For freelance designers, try Dribble, a show-and-tell site for designers.
Evaluating the search
Before you write the posting or reach out to your first freelance candidate, ask yourself a few important questions:
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