Today we see businesses that thrive and grow a lot because of their customers. The secret behind their success is simple, they focus on their customers. Did you know that customers expect a lot from the business or company that they transact with? Here are a few core aspects that customers want to see in a business or company they deal with.
A Business That Adapts
Almost every business owner is aware that keeping your existing customers is relatively easy and far less expensive compared to attracting or getting new customers. The core aspect of retaining your existing clients is the ability to adapt to their ever changing needs.
Fun fact: Product and service providers who are the best in their industry are so good at adapting to the changing needs of their customers that they go so far as to anticipate their future needs. Putting it simply, showing you can adapt to what your existing customers want increases the loyalty of your customers. To do this, you need to re-focus on your customers. Working day in and day out operating a business might cause you to leave your customers as more of an afterthought instead of a priority.
The takeaway is: If you don't or can't meet the needs of your customers, someone else sure will.
A Business That Delivers
Pretty basic stuff, you “deliver” what you promise to your customers but, don't stop there. Work on ways to produce results that go way beyond their expectations whenever you can. Wow them with your execution and follow through with whatever it is you promised your clients. Be reasonable when setting their expectations, and over deliver when giving them the results.
The takeaway is: If you can deliver what you promised to the customer beyond what was expected, do it. They'll appreciate it for sure.
A Business That Listens
Most businesses don't necessarily consult or consider the wants and or needs of their current customers when developing their products or service. This approach is not ideal since it would appear that the customer's needs are not part of the thought process. To increase the overall success rate of your product or service, listen to the feedback of your customers or ask them what they would want to see changed added or taken away. Doing so is mutually beneficial to you, your customers and your business and will also result in a product or service that is more polished and tuned to the preferences of your customers.
The takeaway is: Communicate with your customers, find creative ways to get their feedback on your product or service so you can make them feel valued and that they are part of the development process.