Small Business / 29 posts found

Finding Speaking Engagements to Promote Your Business

by Joe The Goat Farmer
Many local business owners feel that trade shows are the best opportunity to get out and showcase their expertise. This is likely why around 40 percent of business-to-business marketing budgets go directly to trade show exhibitions. As it turns out, though, speaking engagements can also build you up as an expert in your field and generate leads. For those who have never done this before, here are a few ways to find speaking engagements to market yourself and your business. Act as a Consultant Promoting yourself as a consultant to a company is one of the few ways to snag [...]

Marketing Tips for Those with No Time to Market

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time can utilize. Get Customers to Market for You You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites [...]

3 Mistakes You Must Always Avoid with Referral Marketing

by Joe The Goat Farmer
The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them. Luckily, there are ways to influence this type of behavior, but if you’re making the following customer referral mistakes, you’re hurting your business. 1. Not Offering Incentives Word of mouth has long been a trusted form of marketing, but in many cases, people aren’t going to do it just out of the goodness [...]

3 Tips for Successful Marketing at Trade Shows

by Joe The Goat Farmer
Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only the case if local business owners are using the right strategies – such as the following. 1. Promote Ahead of Time Via Social Media One tried-and-true method of getting attention at a trade show is by marketing the event ahead of time. Use social media to let clients know [...]

3 Customer Loyalty Plans that Actually Work

by Joe The Goat Farmer
Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty tips to hang onto their best clients. 1. Create a Customer Loyalty Program One of the quickest and most utilized methods of garnering customer loyalty is through a simple loyalty program. These once were nothing more than “We’ll punch your card for each purchase, and on [...]

Why Business Cards Are Still a Vital Marketing Tool

by Joe The Goat Farmer
Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it. Creates Legitimacy The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, [...]

Get Clients By Giving This Away

Review of: 2017 Top Online Directories Use: This best selling PLR product just got better with the 2017 version of Top Online Directories. Make money giving away this powerful, 77-slide PowerPoint/Keynote presentation. Features Great PLR User Friendly Copy/Paste Price Only 7 bucks and on a dime sale! We Like Easy to implement Well writtenMake you look like an expert We Don't Like There are a few OTOs but they are minor and not needed Summary: There are three main reasons why I think you should consider this:1) You give this presentation away for free and you turn prospects into customers. This […]

Ideas To Get One New Customer Per Day

by Joe The Goat Farmer
It's easy to get lost in the big picture, in the large, scalable planning that views customers as numbers and values and conversion rates rather than individual people. And, of course, there is a certain stage in every business where this becomes a necessary evil. Or, at least, it can be hard to put in that individual attention when you're servicing thousands of individuals per day.Even so, one of the best ways to grow early on is to focus on getting just one new customer per day; delighting some one person so much that they just can't help but tell […]

5 Things That Happen When You’re Authentic & Giving

by Joe The Goat Farmer
Despite the prevalence of social media platforms for several years now, companies seem to just not quite be able to crack it. Through some need to treat every platform that comes along like every platform that ever has been, despite them having vastly different effective voices and mediums, is insanity.And yet, every single day a search through the twitter accounts of emerging and startup brands will indicate a massive disconnect: People still don't understand that, at its core, authenticity wins on social media.If every action you take on social is guided by the consideration for what will be honest, helpful, and […]

Small Business Trends to Prepare You For 2017

by Joe The Goat Farmer
No small business owner can be effective if they are not up to date on current trends. Missing out on or simply ignoring emerging trends can leave an organization stagnant. Most trends, however, are not difficult to come to grips with if they are known. All of the following are 2016 trends that you likely missed out on but must prepare for ahead of 2017. Mobile Apps Are Bursting Through Large corporations have long been on the app bandwagon. Local companies, however, have been nervous about making the leap. Considering the fact that many business owners felt they had little [...]