Small Business / 26 posts found

3 Tips for Successful Marketing at Trade Shows

by Joe The Goat Farmer
Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only the case if local business owners are using the right strategies – such as the following. 1. Promote Ahead of Time Via Social Media One tried-and-true method of getting attention at a trade show is by marketing the event ahead of time. Use social media to let clients know [...]

3 Customer Loyalty Plans that Actually Work

by Joe The Goat Farmer
Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty tips to hang onto their best clients. 1. Create a Customer Loyalty Program One of the quickest and most utilized methods of garnering customer loyalty is through a simple loyalty program. These once were nothing more than “We’ll punch your card for each purchase, and on [...]

Why Business Cards Are Still a Vital Marketing Tool

by Joe The Goat Farmer
Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it. Creates Legitimacy The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, [...]

Get Clients By Giving This Away

Review of: 2017 Top Online Directories Use: This best selling PLR product just got better with the 2017 version of Top Online Directories. Make money giving away this powerful, 77-slide PowerPoint/Keynote presentation. Features Great PLR User Friendly Copy/Paste Price Only 7 bucks and on a dime sale! We Like Easy to implement Well writtenMake you look like an expert We Don't Like There are a few OTOs but they are minor and not needed Summary: There are three main reasons why I think you should consider this:1) You give this presentation away for free and you turn prospects into customers. This […]

Ideas To Get One New Customer Per Day

by Joe The Goat Farmer
It's easy to get lost in the big picture, in the large, scalable planning that views customers as numbers and values and conversion rates rather than individual people. And, of course, there is a certain stage in every business where this becomes a necessary evil. Or, at least, it can be hard to put in that individual attention when you're servicing thousands of individuals per day.Even so, one of the best ways to grow early on is to focus on getting just one new customer per day; delighting some one person so much that they just can't help but tell […]

5 Things That Happen When You’re Authentic & Giving

by Joe The Goat Farmer
Despite the prevalence of social media platforms for several years now, companies seem to just not quite be able to crack it. Through some need to treat every platform that comes along like every platform that ever has been, despite them having vastly different effective voices and mediums, is insanity.And yet, every single day a search through the twitter accounts of emerging and startup brands will indicate a massive disconnect: People still don't understand that, at its core, authenticity wins on social media.If every action you take on social is guided by the consideration for what will be honest, helpful, and […]

Small Business Trends to Prepare You For 2017

by Joe The Goat Farmer
No small business owner can be effective if they are not up to date on current trends. Missing out on or simply ignoring emerging trends can leave an organization stagnant. Most trends, however, are not difficult to come to grips with if they are known. All of the following are 2016 trends that you likely missed out on but must prepare for ahead of 2017. Mobile Apps Are Bursting Through Large corporations have long been on the app bandwagon. Local companies, however, have been nervous about making the leap. Considering the fact that many business owners felt they had little [...]

Why Some Companies Avoid Pay-Per-Click Advertising

by Joe The Goat Farmer
The beneficial feature of PPC ads is that you will only be charged if someone actually clicks on your ad. As it so happens, though, this can be a blessing as well as a curse. Even if the consumer does not make a purchase after clicking your ad, your enterprise will still pay. A whole lot worse, someone could mistakenly click the ad and you will still be charged. Many organizations dislike these odds, so they stay clear of PPC. Pay-Per-Click Ads and Why Some Organizations Hate Them Takes Time for Results In addition to the time necessary to set [...]

Webinar JEO – Goto Webinar Killer?

Product Name: Webinar JEO Webinar Software Product Description: Webinar JEO is designed to be a full functioned webinar and live streaming software, allowing you to do ‘one to many’ style presentations to an unlimited number of people. Unlike other competitors in the Webinar space, Webinar JEO has no limitations on the number of people that can attend an event. Built in partnership with Amazon’s Web services infrastructure, Webinar JEO has the backing to increase computing power to an unlimited level. This provides assurance to it’s users that the events will always be ‘kitted up’ with the best hardware as it’s [...]

Tips for Local Businesses on Using Press Releases

by Joe The Goat Farmer
Focus on Search Engine Optimization Having a very good headline and injecting quotes can make a press release good, but this will be for naught if you fail to include SEO techniques. After all, over half of Americans search on the internet as their main news source. This means your press release should integrate suitable keywords without seeming forced. Not only will this help people find your press release much easier, it will build upon your site's search engine results. Related: SEO HACKS: 3 Bad SEO Habits You Need To Break Today Automatically Get Down to Brass Tacks When you're [...]