Local Marketing / 17 posts found

Marketing Tips for Those with No Time to Market

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are a variety of marketing tips that business owners with no time can utilize. Get Customers to Market for You You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites [...]

3 Mistakes You Must Always Avoid with Referral Marketing

by Joe The Goat Farmer
The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them. Luckily, there are ways to influence this type of behavior, but if you’re making the following customer referral mistakes, you’re hurting your business. 1. Not Offering Incentives Word of mouth has long been a trusted form of marketing, but in many cases, people aren’t going to do it just out of the goodness [...]

What Hulu Can Teach Local Businesses About Marketing

by Joe The Goat Farmer
As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of marketing lessons to learn from Hulu. Here are three of the most important. Video is Imperative Considering it’s a streaming service, a video is obviously immensely important to Hulu. Video being the service they provide, however, isn’t the only reason it’s imperative. They also heavily use video marketing to promote their service. This was especially [...]

3 Tips for Successful Marketing at Trade Shows

by Joe The Goat Farmer
Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only the case if local business owners are using the right strategies – such as the following. 1. Promote Ahead of Time Via Social Media One tried-and-true method of getting attention at a trade show is by marketing the event ahead of time. Use social media to let clients know [...]

3 Customer Loyalty Plans that Actually Work

by Joe The Goat Farmer
Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty tips to hang onto their best clients. 1. Create a Customer Loyalty Program One of the quickest and most utilized methods of garnering customer loyalty is through a simple loyalty program. These once were nothing more than “We’ll punch your card for each purchase, and on [...]

How Local Businesses Can Market at Community Events

by Joe The Goat Farmer
People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, and businesses that use these community marketing events will see benefits. Sponsor Something Locally Sending a check to charity is a great thing, and if the organization publicizes the gift, it’s even better. To ensure a bit of exposure, though, many local business owners simply [...]

Why Business Cards Are Still a Vital Marketing Tool

by Joe The Goat Farmer
Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it. Creates Legitimacy The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, [...]

3 Awesome Benefits of Local Marketing

by Joe The Goat Farmer
Local business owners are in a constant struggle to engage in effective marketing while still outshining their competition. As it turns out, there are a few ways to accomplish both tasks through one strategy, and local marketing is one of them. There are a variety of local marketing benefits out there, but budding entrepreneurs may not have known about the following. Ability to Combine Online with Offline Marketing Some of the best marketing tactics business owners utilize are offline, but with the quick growth of the digital age, many have begun to slack off on this form of promotion. With [...]

Best of Both Worlds: Combining Online and Offline Marketing

by Joe The Goat Farmer
If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research prior to making any large purchase. Do not think that this means offline marketing is less important, though, because if you can combine online with offline, you can see huge gains in your local marketing strategy. Market Offline Events on the Internet Hosting an event at your business is a creative way to attract new customers. You can do everything from offering a free class to hosting local professionals for a networking event, and in the end, [...]

3 Facebook Contest Mistakes Local Businesses Must Avoid

by Joe The Goat Farmer
Organizations will obviously get lots of engagement if they offer a free Xbox or iPad for a contest. As it so happens, though, this engagement might do you no good. It may seem counterproductive, but these prizes will attract multitudes of people who may have no real interest in your product whatsoever. Instead, give away a gift card to your store or at least something related.We list some of the things you should avoid if you're planning to run a Facebook contest. Check it out below.Offering an Unrelated PrizeHolding a contest where the reward is a weekend getaway, free airline […]