Content Marketing / 20 posts found

Is It Ever Okay for Local Businesses to Use Content Gating

by Joe The Goat Farmer
It isn't usually smart to content gate basic items like blogs and articles. This is especially the case if you want your company to be viewed as a thought leader or you want to boost your social media following. Some content, though, is appropriate to put behind a gate.White papers, webinars, eBooks and case studies create a suitable moment when content gating is okay. Statistics show that white papers, for example, are used in business-to-business purchases over 80 percent of the time. With numbers like these, it is ok to ask for some lead information before giving out the goods.Content […]

3 Content Marketing Ideas That Can Really Pay

by Joe The Goat Farmer
Many small business owners see video marketing as the hardest form of content marketing out there. This is often due to a lack of ideas. One consistently successful idea, though, is to film customers giving positive testimonials. Consumers who see the videos will know your clients are content. Better yet is the fact that featured customers will excitedly share the video with friends and family online.Produce ListiclesJust because you make great content doesn't imply people will click on it. After all, for every one "How to Skin a Lobster" blog a tackle shop creates, there are thousands more already listed […]

Coming Up with the Perfect Idea for Content Marketing

by Joe The Goat Farmer
Most industries have certain questions that simply do not get much activity online. This could include anything from coming up with a roofing estimate, to how to create restaurant-style steaks. Most of these questions are averted because those in the field think it could hurt their bottom line. This means people searching for these questions will not come across much. Thankfully, a budding entrepreneur can take advantage of this and get seen. Utilize Headline Analyzers Having an excellent piece of content and a title that truthfully represents what the blog is about is crucial. Sadly, this does not always guarantee [...]

Content Curation vs Original Content: The Battle In Social Media Marketing

by Joe The Goat Farmer
You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the "Social Media Growth Basics", I realized how important it is to be fully aware of where and when it makes sense to use other people’s content. And you need to be aware what results from social media marketing you will never get [...]

Getting Your Content Marketing Seen By A Lot More People

by Joe The Goat Farmer
Facebook was once a powerful tool that essentially provided free marketing and advertising to all, but times have changed a bit. Now the site has altered its algorithms and made garnering significant organic reach very difficult for companies. Thankfully, boosting a post is relatively cheap and gets your fans' eyes on your content, and after that, you will see a rise in your organic reach. Don't go broke boosting your posts, but do not just leave great content to flounder either. Here are three content marketing strategies for you   Related: Here is my process for posting to Facebook for myself and [...]

Here is my process for posting to Facebook for myself and my clients

I used Postplanner for a long time as it was able to find viral content and I was able to schedule it all. I was paying a lot of money to Postplanner for automating a lot of the content to my Facebook pages as well as my client pages. But I dreaded that monthly every time. You see if I can help it I try to buy lifetime licenses for everything but there was no way to gain the functionality of Postplanner without having a monthly payment to deal with. But last year I got lucky and became a charter [...]
7 Essential Ingredients for a Successful Blog Post

7 Essential Ingredients for a Successful Blog Post

by Joe The Goat Farmer
Are you new to blogging? or have you been doing it for a while now? Either way, it is important that you are aware of the elements that are vital to a successful blog post. If your blog posts have not been performing as you expected them to be, they might be missing some of these elements. Attention Grabbing Headline You want to get your audience hyped and curious so they can't help but read your post. You should also use keywords that are relevant to make your audience read your blog post. Intense Opening Statement As soon as they [...]
6 Quick and Easy Ways to Increase Website Traffic

6 Quick and Easy Ways to Increase Website Traffic

Websites need traffic to increase the exposure as well as the number of leads that can convert to more sales. Basically, more traffic gets you more leads that gets you potentially get more sales. You employ a number of things to increase online traffic on your website. Today, we are going to share a few ways to increase website traffic. 1. Improve your website's SEO (Search Engine Optimization) A website that is poorly SEO optimized does not help you get more traffic. Mind you it isn't the end all be all but it does help a lot because you website's [...]
Handshake, Business

A Simple Way to Win More Customers and Business

by Joe The Goat Farmer
Content marketing has become the buzzword for online marketers and business owners urging them to reach out to their customers and prospects through their content. However, seldom do they mention how or why this approach works. There are aspects of content marketing that most people don't even think about simply because it just works. The key is understanding how these aspects work and leveraging them to develop your business even further. Your content helps build trust with your existing and prospective customers: Regularly posting or providing high quality content that are helpful and usable to your audience is a great [...]
5 Quick Tips for Social Video

5 Quick Tips for Social Video

by Joe The Goat Farmer
With social networks such as Facebook prioritizing video content in the feed, and investing heavily in new video tools and tech, including video into your social content strategy is quickly becoming a ‘must have’. Getting started doesn’t need to be hard, but it can be tricky to sort out where to start. To help get you started, here’s 5 Quick Tips to keep in mind! 1. Keep it Short & Sweet It can be tempting to create an epic, feature length, video dissertation on the topic of your choosing. However, the average attention span has dropped dramatically in recent years. [...]