Snapchat allows you to send videos of events, such as product launches or local event promotions, to fans that couldn't attend themselves. Even taking a few minutes to send out a “100th customer” celebratory video can get attention. There are over 4 billion video views on Snapchat per day, so you know at the very least some of your followers will take note of these events.
Make use of Other Platforms to Bring On Followers
Most people do not seek out local businesses when playing on Snapchat. Sure they might search for corporations like Nike or IBM, but a local company likely will never cross their mind. That is why the initial step to effective Snapchat marketing is an onslaught of announcements on other social media. From Twitter to Facebook and everywhere in between, post numerous announcements letting followers know you are on Snapchat.
Give Live Access to Activities
Whether you are holding a contest at a local event tent or having a product launch, you can use Snapchat to open the big event to followers who cannot be present. You may even film unique events like a “100th customer” celebration. Since the site gets 4 billion video views per day, you can rest assured many of your customers can see these videos on the platform.
Run Challenges on the Platform
Just like any other social media platform, it's possible to run contests on Snapchat. Tell followers they are entered when sending out a video of themselves using your product. Several brands add a really fun aspect by creating “Snapchat scavenger hunts.” These hunts often just have followers performing speedy tasks and posting them. Be creative, and your followers will join up.
Snapchat marketing is a newer endeavor for most businesses, but it is time to jump on the bandwagon. You do not need your competition perfecting a new social media strategy while you are lagging behind.