Arya Stark's depart from King Landing only led to being taken by Harrenhal, followed by getting away again and tagging along with the Brotherhood without Borders. That was prior to running off and being captured by Hound. The point here is that she continuously adapted.
Local businesses, in their online and offline marketing, must abide by the same rule. If a web marketing strategy is not working, switch it. If something newsworthy happens that allows a little bit of real-time marketing, take advantage. Being adaptable is the only technique to survive.
Never Become Complacent in Victory
When Oberyn was in combat against Clegane, he had almost won the battle. Regrettably, he made the mistake of becoming complacent under the belief that he had won. This led him to demand Clegane admit to his offences, and this was just the delay needed for Clegane to kill Oberyn.
Far too many vendors take a break from content marketing after putting out one great piece. They believe it will carry them for a bit, but keep in mind that some of your competitors put 42 percent of their budget towards content marketing. You need to always press on.
Listen To What's Taking Place
Lord Baelish and Varys have innumerable spies between them who monitor what is going on at all times. Local company owners similarly need to monitor the chat. Stay abreast of what people say on review sites, and reply to make things right if something went awry. In addition, it does not hurt to spend a bit in online reputation management to control the dialogue.
Game of Thrones is even more than just a great show. It can instruct us droves of marketing lessons. Khaleesi is coming to Westeros, and these recommendations can help get her in your small business!