Tag Archives for " Social Media "

Marketing Tips for Those with No Time to Market

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media.

Fortunately, there are a variety of marketing tips that business owners with no time can utilize.

Get Customers to Market for You

You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites like Yelp and Google.

And since over 80 percent of people say honest reviews are the most credible form of advertising, you can rest assured that future clients will take these testimonials into consideration.

Bring in the Professionals

Potentially the best way to market when you don’t have time is to hire someone to handle the promotion of your company. Many local business owners feel they can handle marketing on their own, but in all honesty, this is like someone trying to perform surgery without medical training.

Marketing isn’t something that just anyone can do. If it was, everyone would do it. Hiring a professional to handle your advertising will certainly pay for itself in the long run.

Market at Events

If you don’t have time to market, you certainly don’t have time to advertise at events for free. If you sign up for a booth at an event, though, you can sell your product or service while simultaneously marketing them.

Hand out business cards, hold contests and provide samples at these events. You’ll still be making money while simultaneously getting the word out about your company.

Marketing is no doubt a time-consuming commitment, but it’s an important one if you hope to find success. Fortunately, you don’t have to choose between doing your job and promoting your business. The aforementioned tips will go a long way in ensuring this.

3 Mistakes You Must Always Avoid with Referral Marketing

The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them.

Luckily, there are ways to influence this type of behavior, but if you’re making the following customer referral mistakes, you’re hurting your business.

1. Not Offering Incentives

Word of mouth has long been a trusted form of marketing, but in many cases, people aren’t going to do it just out of the goodness of their hearts. Oftentimes, in fact, they never even give positive retail experiences a second thought.

This completely changes, though, if they’re incentivized to refer family and friends to a certain company. This could be a discount, free product or gift card for every person they refer to the business.

2. Not Utilizing Social Media

The term “word of mouth” seems to dictate one-on-one interactions in real-life situations. In the modern world, however, it’s simple for local businesses to progress their word of mouth via social media.

This could be anything from asking followers to tag a friend who would “Love this meal” or “Needs this car” to offering incentives for honest online reviews. The internet is a huge part of our daily lives, and you should remember that when trying to get potential customers sent your way.

3. Not Going the Extra Mile

Whether an individual was seeking recommendations or just given one out of the blue by a friend, it typically makes them feel special. It’s as if they’re in on a secret because they “know somebody who knows somebody.” Business owners need to keep this feeling alive.

It’s essential to go above and beyond for customers who have been referred. This will let them know that the recommendation was given in earnest, and they’ll be much more likely to return later.

Of course, the biggest word of mouth and referral marketing mistake is not having a strategy at all. Once you’re over that mountain, though, avoiding the aforementioned can go a long way in making you successful.

Facebook Group Marketing: Targeted Promotion Without Paying

Any local business owner who hasn't recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads.

Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at last count – which was seven years ago – the targeted potential is limitless.

Know the Rules

Before marketing in Facebook groups, it’s important to know each group’s rules. Some don’t allow direct promotion, and some admins will get upset if something is posted more than a certain amount each day. These rules should be followed to avoid getting banned from a group.

Diversify Group Portfolio

For promotions to work in Facebook Groups, it’s essential to not advertise in just a single group. It’s important to join a variety of groups that are directly related to a business (ie. mechanics can join all local auto groups), but it also helps to join groups that are indirectly related.

Someone with a curio store, for instance, could join groups focused on antiques, alternative religions, and creepy content. Promotional posts can then be targeted based on the tastes of each specific group.

Promote Events

One of the best ways to utilize Facebook Groups as a marketing tool is to promote events on them. These events can be anything from local sports games that a business is sponsoring to grand opening sales. If the people in a specific group are likely to show interest in a certain event, it makes sense to post about it and encourage engagement.

While it may not be the most common way of marketing on social media, Facebook Group promotion can be a powerful tool. It can take some time to get it right, but in the end, local business owners can help push their products even if they have just a few free minutes.

3 Tips for Successful Marketing at Trade Shows

Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone.

This statistic proves that trade show marketing is valuable, but this is only the case if local business owners are using the right strategies – such as the following.

1. Promote Ahead of Time Via Social Media

One tried-and-true method of getting attention at a trade show is by marketing the event ahead of time. Use social media to let clients know the event is coming up. It’s smart to provide great reasons – and even incentives – for why a person should show up and come to the booth. It’s even smart to start a hashtag prior to the event and then utilize it on the day of.

2. Use Guerrilla Marketing Tactics

In a perfect world, every trade show attendee would be attracted to a booth based solely on the quality of the product or service being offered. Unfortunately, this isn’t a perfect world, but guerrilla marketing tactics can make up for this.

One great trade show guerrilla marketing tactic is holding a raffle or contest. Others might incentivize potential clients to tweet something about the booth. Still others simply provide a cell phone charging station to ensure people show up. Guerrilla marketing works if a business owner can figure out which tactic works best for them.

3. Utilize Employee “Plants”

When trade show attendees see a crowd gathered around a booth, their inclination is that something special is going on. It’s simply human nature. This is why business owners should have a few employees come to the show dressed in normal clothes. These workers should gather around the booth and act interested. This will attract others who may actually show real interest.

Trade shows are a powerful marketing tool, and business owners should prepare for them months in advance. This preparation along with the right promotional tactics can go a long way in securing part of the aforementioned $12.6 billion in yearly revenue.

5 Things That Happen When You’re Authentic & Giving

Despite the prevalence of social media platforms for several years now, companies seem to just not quite be able to crack it. Through some need to treat every platform that comes along like every platform that ever has been, despite them having vastly different effective voices and mediums, is insanity.

And yet, every single day a search through the twitter accounts of emerging and startup brands will indicate a massive disconnect: People still don't understand that, at its core, authenticity wins on social media.

If every action you take on social is guided by the consideration for what will be honest, helpful, and genuine to your followers - and not what is going to sell me the most products - a few funny things happen.

1

You can't get caught in lies because there are none

When you aren't tweeting half-truths that favor your brand, or trying to bend stories to best reflect the part of an industry you live in, you aren't at risk anymore for getting caught up in a web of lies. Consequently, PR disasters rarely befall companies that practice more honesty on their social media channels.

2

People tend to tell other people about your genuine nature and generosity

People as a whole, fundamentally, enjoy being treated well. The brands you want to tell your friends and family about are not the ones that came across as shady, they're the ones who told the truth.

They're not the ones who messaged you asking them to buy their product, they're the ones who said "thank you" just because you took the time to comment on their Instagram picture.

3

You start to build a brand, not just make a sale

Temporary webshops and one-off affiliate marketers are all about making sales in the short term, but ongoing businesses are equally concerned with building their brand.

Treating social media as a branding tool rather than a selling tool, at least initially, is a great paradigm shift that can help marketers utilize it better and for the right purposes.

4

You'll be happier about what you do

Everybody has a unique conscious and there's no one-size-fits-all solution to business ethics, but most people feel better when they can put their heart and reputation 100% behind what they do.

For social media, that might mean that building a genuine community in which your brand is a thought leader is much more rewarding than just trying to hi-jack hashtags to flog your products.

5

You grow faster that your standard marketing projections predict

Social media is a not a linear projection, it's a game of slow, meager, but genuine growth until you hit a point of critical mass and then your efforts start to snowball.

It's a game of patience, but it's once that doesn't ever come to fruition if you can't learn to play with a more gentle marketing touch than you would in traditional paid media. Learn to master it, however, and you're sure to be rewarded.

3 Social Media Habits You Should Always Avoid

One of the most popular and damaging mistakes businesses make on social media is purchasing followers. You might look impressive when people see a large following, but you will also be left with several fake profiles that never engage with the page.

Facebook and other sites select how many fans to serve your post by how many are engaging with it, and if you have fake followers being served these posts, it is nearly guaranteed that no interaction will occur.

3 Social Media Habits You Should Always Avoid

Here are the top 3 social media habits you should avoid

Buying Fans or Followers

Paying for a social media following is one of the largest faults you could make. While it does provide the impression that a business is quite popular, it also results in false profiles that will never interact with the page. Social media sites judge your posts' reputation based on how many fans interact with it, and if these paid-for followers are the type being served your post, make no mistake there is little probability of your content gaining traction.

Failing to Add Lead Generation

Social media is a great way to talk with your followers, but it is also much more than that. It is a tool designed to increase your profits. If you are unable to generate leads with this tool, it's all but pointless. A full 71% of business-to-business marketers use content marketing to generate leads, so make sure you are creating custom content and sharing it in your social media sites.

Focusing Only on Merchandise Promotion

The primary aim of your social media pages is obviously to promote your product or service, but you cannot let this be fully apparent. Individuals do not want to be marketed at all of the time. In truth, that is a good way to lose followers. Be sure that you are posting engaging content most of the time to keep people engaged. Keep straight item promotion to under 20% of your posts.

Social media is normally the greatest weapon or perhaps your worst enemy. Make sure to stay on its good side by avoiding the previously mentioned common mistakes.

How To Handle A Social Media Crisis

How To Handle A Social Media Crisis

Today, we're going to share to you a post about handling social media crisis. This is a nice tip for managing company's reputation by Social Media Examiner.

How To Handle A Social Media Crisis

Have you ever had to deal with a social media crisis?

Do you have a crisis plan?

In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed.

In this article I’ll share four tips on how to effectively deal with a social media crisis.

What’s a Social Media Crisis?

If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands.

handle a social media crisis

Two things can cause a social media crisis. First, external factors such as a natural disaster, human tragedy or something related to your industry can cause people to reach out to your social media accounts. Second, a social media crisis can be initiated on the platform itself due to an insensitive tweet or inappropriate picture, for example. In either case the result is that your social media accounts explode.

Waiting for a social media crisis to blow over is never an option. If you ignore it, it will likely get worse. Social media can be an asset in a crisis when used correctly, not an extra problem.

Here’s what you need to do to come out on the other side of a crisis with your company’s reputation intact.

#1: Have a Plan in Place

A social media crisis consumes both time and money. When you’re in crisis mode, you feel like you’re in over your head.

Map out what you would need to respond to a social media crisis ahead of time. Come up with a variety of scenarios, so you can take control of any situation when the time comes.

crisis plan shutterstock 248821750

Additionally, create a social media committee that involves people from the entire company and meets on a regular basis (weekly or monthly depending on how big your business is). These people need to know the ins and outs of the company, understand which strategies to use when a crisis hits and have the right skills to communicate with customers.

#2: Create a Crisis Center

Create a crisis center to direct customers and stakeholders to one source that has relevant, useful links with up-to-date information.

In 2014, General Motors dealt with a major tragedy that caused a lot of customers to reach out to their social media accounts. People died in car crashes resulting from faulty ignition switches, which prevented airbags from inflating. In the months to come, General Motors set up a major recall action.

General Motors created a special, stand-alone website that served as a hub of information. It contained FAQs about the recall, a step-by-step explanation of the problems and advice on where and how to get help.

general motors crisis site

A crisis center helps a business provide more context about any situation to the people involved. It will also lighten the load on your social media channels.

Read the full article on http://www.socialmediaexaminer.com/

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