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3 Simple Ways to Build Additional Website Backlinks

You would be hard pressed to find a business owner who doesn't at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount.

One great way to increase your search ranking is to build backlinks from other corners of the web, and even if you have professionals handling this, there are a few things you can do to help out.

1. Become Philanthropic

Digital marketing professionals utilize a variety of tactics to get backlinks to your website. What they can’t do, however, is donate your company’s money to philanthropic causes.

The fact is that most organizations, regardless of their stated mission, will be more than happy to link to your website after you make a donation. Make an effort, however, to pick an organization related to your industry.

2. Offer Interviews

If you've become an industry thought leader, many large websites may jump at the chance to interview you. If you’re not well known, though, you can still reach out to those in related industries and let them know what you have to offer. This will take up a minimal amount of your time, but the end result is an authoritative backlink to your website.

3. Start a Blog

If you don’t have a blog, you need to either start one or task your digital marketers with doing so. Frequent authoritative posts will result in a higher SEO ranking in general, but this isn't where it stops. When others find your informative blogs, there’s a good chance they’ll link to the information in their own blog or on other sites. This type of backlink comes without even having to ask.

Backlinks are a powerful tool when it comes to marketing and SEO ranking. It’s important to let your digital marketing experts handle the hard stuff, but if you can take on the aforementioned strategies, you’ll be doing your part in bringing traffic to your company’s site.

Online Success Through Offline Marketing

Online marketing strategies have become a front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results.

Here are just a few offline marketing tactics that equate to success on the internet.

Include Website on Business Card

One of the most overlooked methods of increasing online traffic through offline methods is including the website on business cards. While some budding entrepreneurs try to keep their business cards simple and to the point, printing a web address will provide people with an alternative means of learning more. While they may not be motivated enough to call and speak to a salesperson, they might just be willing to learn more on a website.

Send Out Direct Mailers

While sending direct mailers is more expensive than many types of online marketing, this type of offline marketing has consistently proven successful for local businesses.

In fact, one in four Americans has made a purchase over the past year as a direct result of receiving marketing materials in the mail. Including a web address when sending these mailers is essential.

Get Involved in Speaking Engagements

Whether it’s an interview on a local radio show or a presentation at an industry event, giving a speaking engagement is a great way to promote a company’s online presence. The great thing about this tactic is that people will already view the business owner as an expert thanks to their knowledge.

There are numerous opportunities to push a website or Facebook page during these engagements, so business owners should take advantage of them.

Offline marketing may not be as prevalent as it once was, but it’s still important in the grand scheme of things. By utilizing these offline methods for online success, business owners can assist their marketing professional’s efforts through on-the-ground strategies.

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