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3 Offline Marketing Tips that Help Businesses Succeed

We live in a digital world, and any budding entrepreneur who ignores this fact is bound for failure. This doesn’t mean, however, that offline marketing is a lost cause. In fact, some research shows that this type of marketing can boost your online campaigns by as much as 40 percent.

With that in mind, you should always have these offline marketing tips in the back of your head.

Realize that Print Isn’t Dead

Sure, there are far more emails sent than letters each day. Like… far more. This doesn’t mean that printed mediums are dead. Whether it’s business cards, direct mail or even newspaper ads, printed material is still an effective way to market offline.

Keep in mind, though, that not all of these strategies will work for every demographic or in every locale. Find what works and go with it, but always have a business card on hand.

Get Exposure in the Community

A newspaper ad might get you noticed by a few people, but sponsoring the local little league team will garner the attention of hundreds – if not more. You should take active measures to involve your business in the community. This could be anything from donating to charity to holding a back-to-school drive.

While this may not seem like marketing, the fact is that people love philanthropic companies. Getting involved in your community will certainly attract new clients.

Visit Trade Shows

When it comes to local businesses, the owners either swear by trade shows or ignore them entirely. The fact is that these industry events can really get your product or service out there, and you can even make sales while onsite.

Your specific offering might not perform well at a trade show, and if this is the case, you’ll know they’re either not right for you or your pitch needs tweaking. Either way, trade shows are an offline marketing technique worth taking a shot at.

Regardless of how prominent the digital world becomes, offline marketing is likely here to stay. Fortunately, these techniques can supplement what your online marketing pros are doing. In the end, the two combine for a great promotional strategy.

Online Success Through Offline Marketing

Online marketing strategies have become a front stage in the promotional world. There are still, however, several offline marketing techniques that produce great results. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results.

Here are just a few offline marketing tactics that equate to success on the internet.

Include Website on Business Card

One of the most overlooked methods of increasing online traffic through offline methods is including the website on business cards. While some budding entrepreneurs try to keep their business cards simple and to the point, printing a web address will provide people with an alternative means of learning more. While they may not be motivated enough to call and speak to a salesperson, they might just be willing to learn more on a website.

Send Out Direct Mailers

While sending direct mailers is more expensive than many types of online marketing, this type of offline marketing has consistently proven successful for local businesses.

In fact, one in four Americans has made a purchase over the past year as a direct result of receiving marketing materials in the mail. Including a web address when sending these mailers is essential.

Get Involved in Speaking Engagements

Whether it’s an interview on a local radio show or a presentation at an industry event, giving a speaking engagement is a great way to promote a company’s online presence. The great thing about this tactic is that people will already view the business owner as an expert thanks to their knowledge.

There are numerous opportunities to push a website or Facebook page during these engagements, so business owners should take advantage of them.

Offline marketing may not be as prevalent as it once was, but it’s still important in the grand scheme of things. By utilizing these offline methods for online success, business owners can assist their marketing professional’s efforts through on-the-ground strategies.

Why Business Cards Are Still a Vital Marketing Tool

Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective.

The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it.

Creates Legitimacy

The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, and people will view it as unprofessional. Becoming an industry thought leader is essential, and creating legitimacy is the first step in the process.

Statistics Do Not Lie

When people discuss marketing statistics, it’s typical to explain how effective something like videos or email newsletters can be. When one delves into the statistics related to business cards, however, it becomes clear these miniature billboards are effective.

Current data shows that a company experiences a 2.5 percent increase in sales for every 2,000 business cards handed out. This may not seem like much, but one only needs to look at the math to understand how big this is.

Business owners who print their own cards spent about $0.05 per card. This ends up costing $100 for 2,000 cards. Even if a business only brings in $50,000 in a year, a 2.5 percent increase is $1,250.

Helps with Networking

Some local business owners think they’re going to set out and succeed with only their hard work and investors. In reality, success usually requires relationships with both those inside and outside of an industry.

Setting up mutually beneficial marketing relationships and exchanging information on suppliers are just some of the benefits of strong networking. When meeting other professionals that can potentially help a business flourish, a business card gives off a strong first impression and ensures an entrepreneur’s contact information isn’t forgotten.

While the entire world may seem digital, it’s still important for local business owners to work within the offline world. Having a professional looking business card is one of the best ways to accomplish this.

Free Minimalist Business Card Template

New freebie by Joe The Goat Farmer! Here's another free minimalist business card template that you can use for your business. It's in Adobe Photoshop (PSD) format. Download it now!

Free Minimalist Business Card Template

Terms of Use:

  • All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.
  • Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own.
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Free Business Card Template for Creatives

New Freebie for creative people! Introducing our Free Business Card Template for Creatives designed to impress clients and prospects. It comes in Adobe Photoshop (PSD) format exclusively created from Joe The Goat Farmer! Hope this will help you get that new project. Download it now!

Free Business Card Template for Creatives

Terms of Use:

  • All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.
  • Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own.
Download
Free Business Card Template

Free Minimalistic Business Card Template

Free minimalistic business card templates in Adobe Photoshop (PSD) format exclusive from Joe The Goat Farmer! Great for your business and personal use. Download and enjoy!

Preview

Terms of Use:

  • All freebies from Joe The Goat Farmer can be used for both personal and commercial purposes, for yourself or on behalf of a client, on their own, or as part of new work.
  • Cannot be sub-licensed, resold, shared, transferred, or otherwise redistributed on its own.
Download
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