Any local business owner who hasn't recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads.
Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at last count – which was seven years ago – the targeted potential is limitless.
Before marketing in Facebook groups, it’s important to know each group’s rules. Some don’t allow direct promotion, and some admins will get upset if something is posted more than a certain amount each day. These rules should be followed to avoid getting banned from a group.
For promotions to work in Facebook Groups, it’s essential to not advertise in just a single group. It’s important to join a variety of groups that are directly related to a business (ie. mechanics can join all local auto groups), but it also helps to join groups that are indirectly related.
Someone with a curio store, for instance, could join groups focused on antiques, alternative religions, and creepy content. Promotional posts can then be targeted based on the tastes of each specific group.
One of the best ways to utilize Facebook Groups as a marketing tool is to promote events on them. These events can be anything from local sports games that a business is sponsoring to grand opening sales. If the people in a specific group are likely to show interest in a certain event, it makes sense to post about it and encourage engagement.
While it may not be the most common way of marketing on social media, Facebook Group promotion can be a powerful tool. It can take some time to get it right, but in the end, local business owners can help push their products even if they have just a few free minutes.