You may ponder, what is the purpose of inserting video straight into emails when you can just provide links to videos? The answer rests in consumers' ability to concentrate on one item.
When a message recipient needs to leave your message to view a video, especially on sites like YouTube, they're inundated with additional videos, ads and various visual stimuli. Because this is distracting from the message, marketers are starting to really rely more heavily on in-email videos.
It takes merely one non-focused email for a consumer to list your message as spam. If this occurs, all of your future emails will be blocked out, even if that isn't the intent. For this reason emails are becoming more personalized. This is more than just adding a greeting with a customer's name.
With some promotion resources, you can have different messages sent to different segments of your email list. If you separate your list by age, as an example, Millennial's can get marketing emails focused on something different than those sent to elderly people. Check out the many personalization tools on the market to see which is most suitable for your company and email list.
Wearable technology is hitting the scene like a storm. Regrettably, this means modifications will need to be made on email marketing. On these tiny screens, for instance, individuals will only view a minor part of your email header and inner text.
All of this will happen while active. If you are unable to immediately grab their attention, your message will probably end up in the garbage before they are even stationary to see it. Make sure your headers and text immediately get their attention.
Email marketing is not going anywhere. It is a marketing reality, so be sure you are progressing with it.