Content Curation vs Original Content: The Battle In Social Media Marketing

You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the “Social Media Growth Basics”, I realized how important it is to be fully aware of where and when it makes sense to use other people’s content. And you need to be aware what results from social media marketing you will never get without your original content.

Content Curation vs Original ContentThe Battle In Social Media Marketing

First, let’s look at what we are talking about here.

What is Content Curation?

Content curation is the art of finding, processing and sharing content that was originally created by someone else. There are various types of content curation. The term content curation includes everything from sharing other people’s content on your social channels to using the content to create your own content, for instance in blog posts that collects „the best content of 2015“ or an article that compares several different opinions on one topic.

With regard to social media, content curation usually refers to the collecting and sharing of other people’s content like blog posts, videos or infographics on your own social media channels.