Category Archives for "Social Media Marketing"

Marketing Tips for Those with No Time to Market

It’s impossible for a business to be successful without marketing, but sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media.

Fortunately, there are a variety of marketing tips that business owners with no time can utilize.

Get Customers to Market for You

You might not have time to get online and promote your business, but your customers likely do. You can offer incentives to your patrons – such as discounts or free items – for leaving honest reviews about your company on sites like Yelp and Google.

And since over 80 percent of people say honest reviews are the most credible form of advertising, you can rest assured that future clients will take these testimonials into consideration.

Bring in the Professionals

Potentially the best way to market when you don’t have time is to hire someone to handle the promotion of your company. Many local business owners feel they can handle marketing on their own, but in all honesty, this is like someone trying to perform surgery without medical training.

Marketing isn’t something that just anyone can do. If it was, everyone would do it. Hiring a professional to handle your advertising will certainly pay for itself in the long run.

Market at Events

If you don’t have time to market, you certainly don’t have time to advertise at events for free. If you sign up for a booth at an event, though, you can sell your product or service while simultaneously marketing them.

Hand out business cards, hold contests and provide samples at these events. You’ll still be making money while simultaneously getting the word out about your company.

Marketing is no doubt a time-consuming commitment, but it’s an important one if you hope to find success. Fortunately, you don’t have to choose between doing your job and promoting your business. The aforementioned tips will go a long way in ensuring this.

Facebook Group Marketing: Targeted Promotion Without Paying

Any local business owner who hasn't recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads.

Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at last count – which was seven years ago – the targeted potential is limitless.

Know the Rules

Before marketing in Facebook groups, it’s important to know each group’s rules. Some don’t allow direct promotion, and some admins will get upset if something is posted more than a certain amount each day. These rules should be followed to avoid getting banned from a group.

Diversify Group Portfolio

For promotions to work in Facebook Groups, it’s essential to not advertise in just a single group. It’s important to join a variety of groups that are directly related to a business (ie. mechanics can join all local auto groups), but it also helps to join groups that are indirectly related.

Someone with a curio store, for instance, could join groups focused on antiques, alternative religions, and creepy content. Promotional posts can then be targeted based on the tastes of each specific group.

Promote Events

One of the best ways to utilize Facebook Groups as a marketing tool is to promote events on them. These events can be anything from local sports games that a business is sponsoring to grand opening sales. If the people in a specific group are likely to show interest in a certain event, it makes sense to post about it and encourage engagement.

While it may not be the most common way of marketing on social media, Facebook Group promotion can be a powerful tool. It can take some time to get it right, but in the end, local business owners can help push their products even if they have just a few free minutes.

How Local Businesses Can Increase Social Engagement

Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing.

Of course, this type of promotion only works if people do get involved, so here are a few marketing tips to increase social media engagement.

Pay Attention to the Data

While anything from posting frequency to the time of the day can affect how well a social media post does, the truth is that similar content elicits similar behavior. If a certain post does well now, similar posts will likely do well in the future. Check out each social platform’s analytics to see which content does best, then focus on creating similarly engaging content.

Focus on Visuals

As they say, “A picture is worth a thousand words.” This holds true in social media marketing as much as anywhere else. People are more apt to “like,” share or comment on a post if it’s visually appealing.

When posting photos and videos, this is common sense, but business owners should also focus on great images for their blogs and articles. This means appealing feature images, which show up on social media, and appropriate supplementary photos in the content.

Offer Incentives for Involvement

It’s obviously nonsensical to say something like “We’ll give $5 to everyone who likes this status!”, but this idea is heading in the right direction. “Post your photo on our wall for a chance to win” or “Check in at our Broad Street location for a 10% discount,” on the other hand, can be useful. Fortunately, getting people engaged is sometimes as easy as asking.

Social media is definitely a powerful marketing tool, but without engagement, it might as well not exist at all. Fortunately, the aforementioned tips and a bit of hard work will do wonders in getting consumers involved.

How I build a following in any niche

For a long time I have kept a secret. Mainly because it was expensive and difficult to reproduce but not because it didn't work. What was it you might be wondering? A lot of you reading this may have learned about me through my twitter account. Reason is because before this week, I used some software that auto-follows followers of big-time marketers I know. It worked like gang-busters but when I wanted to setup other twitter accounts I had to pay a monthly fee for it. So I did and let me tell you it got expensive.

But over the weekend, I tested this new software I got for a one time price that does exactly the same thing but for unlimited accounts! Another thing is, it works through my own account and not a twitter app controlled by a third party. So now I am in control and I have saved several hundred dollars a year.

Anyway, I approve this product and I suggest if you want to take a brand new twitter account or take one that has been gathering dust and build up it's followers, go check this out now. You won't be sorry!

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3 Tricks for Utilizing Social Media to Actually Increase Sales

The goal of every advertising and marketing endeavor is to boost revenue at a business. So in essence, every step you take with social media marketing is supposed to increase sales.

As it turns out, though, there are a few methods that can directly garner more sales rather than indirectly getting people more apt to buy. These are just a few of those strategies.

#1 Direct Individuals to Landing Pages

It is essential not to oversell to your followers, but occasionally directing them to your landing pages is essential. This gives them the chance to make a purchase, but remember that people can change their minds during the process of buying something.

Because of this, make sure purchasing your product online doesn't require going through too many pages. Also consider using shopping cart online tools for your site.

Finally, recognize that people will not always make a purchase. Since 72 percent of millennials are accepting of retargeted ads, though, consider integrating this strategy as well.

#2 Showcase Your Products Or Services Through Great Content

While providing content that only creates the possibility of a sale might appear indirect, you can also utilize your content to directly promote your products.

When creating this type of content, don't center solely on what you are selling. Answer a question that people may have in their head. Showcase a concern that could arise. Be informative about these problems and then point out how your product can help. As always, never forget a call to action.

#3 Utilize Social Promoting Tools

In the past, it was commonly necessary to direct people away from social media to garner a sale. This is not the case.

There are a variety of social media selling tools available that can now let you sell directly from your social profiles. Look into power tools or ask your social media marketer about them.

Making use of these tools will help you make direct sales without risking losing a consumer between a web of sales pages.

Ever since its inception, social media was something advertisers knew could revolutionize promotional tactics. Since that time has come to pass, the small business possibilities of social media have become nearly limitless. With these tips, you can now take your social selling to the next level.

Ideas To Get One New Customer Per Day

It's easy to get lost in the big picture, in the large, scalable planning that views customers as numbers and values and conversion rates rather than individual people. And, of course, there is a certain stage in every business where this becomes a necessary evil. Or, at least, it can be hard to put in that individual attention when you're servicing thousands of individuals per day.

Even so, one of the best ways to grow early on is to focus on getting just one new customer per day; delighting some one person so much that they just can't help but tell everyone they know about their wonderful experience with you.

In fact, since word of mouth is so powerful, your efforts put into this kind of approach are usually amplified and end up reaching more people than you originally thought.

Here are just a few ways that you can win over a new customer every single day.

#1 Twitter search

Go to and start looking for conversations using keywords in your market.

Think about the types of conversations people in your target market might be having and seek them out. Now, here's the trick: engage with every conversation you see. Don't advertise, just offer comments where you are qualified to, send a funny gif in response to someone describing a common struggle in the industry, etc.

Now, when you find someone who looks like a hot lead (for example, they're asking the twitterverse if anyone knows of a company that offers exactly what you do), jump right in!

Let them know you'd love to help, and that you would like to offer a discount for them as a first time customer. More often than not, they'll take you up on it.

#2 The unnecessary gift

So let's say you find someone on twitter, or Instagram, or reddit, or some community talking about your topic and realize that they might like what you have to offer.

Instead of asking for their business straight up, consider taking on the role of a (not creepy) internet stalking and finding out from their profiles or previous posts what they like, what their interests are.

Then, message them saying you're a company offering what they're looking for but that you would like to send them a small gift.

Mail them a note with a small piece of memorabilia related to their interests, along with a note letting them know you're there to help if they decide to order some day. Sure, spending $20-50 mailing gifts to a lead might seem excessive, but the potential for long term ROI is huge here.

#3 Kill them with kindness

You know which customer service interactions people are most likely to remember?

It's not the ones they have with products that are fantastic from the beginning, it's the interactions that start off with a problem, but which you or your company handle with poise and an unwavering commitment to making things right.

No matter what, being nice to people is the right move, and don't underestimate the ripple effect this can have on people hearing that you are someone they want to give their business to.

5 Things That Happen When You’re Authentic & Giving

Despite the prevalence of social media platforms for several years now, companies seem to just not quite be able to crack it. Through some need to treat every platform that comes along like every platform that ever has been, despite them having vastly different effective voices and mediums, is insanity.

And yet, every single day a search through the twitter accounts of emerging and startup brands will indicate a massive disconnect: People still don't understand that, at its core, authenticity wins on social media.

If every action you take on social is guided by the consideration for what will be honest, helpful, and genuine to your followers - and not what is going to sell me the most products - a few funny things happen.


You can't get caught in lies because there are none

When you aren't tweeting half-truths that favor your brand, or trying to bend stories to best reflect the part of an industry you live in, you aren't at risk anymore for getting caught up in a web of lies. Consequently, PR disasters rarely befall companies that practice more honesty on their social media channels.


People tend to tell other people about your genuine nature and generosity

People as a whole, fundamentally, enjoy being treated well. The brands you want to tell your friends and family about are not the ones that came across as shady, they're the ones who told the truth.

They're not the ones who messaged you asking them to buy their product, they're the ones who said "thank you" just because you took the time to comment on their Instagram picture.


You start to build a brand, not just make a sale

Temporary webshops and one-off affiliate marketers are all about making sales in the short term, but ongoing businesses are equally concerned with building their brand.

Treating social media as a branding tool rather than a selling tool, at least initially, is a great paradigm shift that can help marketers utilize it better and for the right purposes.


You'll be happier about what you do

Everybody has a unique conscious and there's no one-size-fits-all solution to business ethics, but most people feel better when they can put their heart and reputation 100% behind what they do.

For social media, that might mean that building a genuine community in which your brand is a thought leader is much more rewarding than just trying to hi-jack hashtags to flog your products.


You grow faster that your standard marketing projections predict

Social media is a not a linear projection, it's a game of slow, meager, but genuine growth until you hit a point of critical mass and then your efforts start to snowball.

It's a game of patience, but it's once that doesn't ever come to fruition if you can't learn to play with a more gentle marketing touch than you would in traditional paid media. Learn to master it, however, and you're sure to be rewarded.

4 Reasons Brands Fail At Social Media

Social media isn't new. It isn't some unknown X factor or revolution that is freshly sweeping the world up and changing communication as we know it - it's already done that.

In fact, it's been doing that for several years. So why, then, do so many people in the marketing world treat social media as some new, foreign thing that they just aren't quite sure how to wrangle? Put more bluntly: Why do so many marketers and businesses fail so miserably at social media?


Don't view social media as an extension of advertising.

We get it, social media is ultimately another gateway to your product or service, but the reality is that treating these platforms like just another selling tool is setting you up for failure.

Social media is all about paying attention to the places that interest you, and people are not interested in your ads and constant promotions.


They don't think of themselves as a media company.

One of the big mistakes companies make is thinking that they are only as wide as their product when it comes to social media.

Instead of thinking of social media as a way to sell product X, think of your channels as a way to create interesting content for people who happen to be a part of the audience that would also like product X, and worry about them actually making their purchase later on.


Their ratio is off.

There are a number of different formulas that different blogs and experts will recommend, but the general consensus is, that in one way or another, you diversify your content so that you are able to balance out what you bombard your communities with.

For example, keeping your promotional, self-serving and "salesy" type posts to 10% of your total posting volume or less is generally a good rule of thumb. Feel the rest with engaging, funny, interesting, or educations posts take your pick.


Their interaction game is week.

It's called SOCIAL media for a reason. Brands used to be able to talk at consumers in a one-way interaction chain that involved them giving information and informing the thought of the consumer, and that consumer not having much direct feedback (since that wasn't really possible through print, TV, etc.).

Now, however, it's easy for customers to engage with brands instantly in any number of channels, and they expect to be listened to.

The best marketers make sure to respond to every comment, good or bad, every re-tweet or share of their content, etc. when on social. The ROI from winning over a few regular social media guests and supporters can be more massive than you might think.

Running A Small Business? Here Are 5 Proven Social Media Marketing Ideas That Won’t Blow Your Budget

Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget have been setting you back in terms of marketing your business, here are 5 ideas that will get you to think otherwise.


1. Share high-quality curated content

Social media, sans paid social ads, is perhaps the cheapest, yet most effective marketing channel for any business. Agreed, that’s not news-flash material. However, you must seriously consider the popularity of social media as a preferred marketing channel for small businesses. There are more than 40 million active small business pages on Facebook alone.

What are you going to differently for people to stop and take notice? Try content curation for an answer. If you want to make sure that your social updates don’t get buried under a hundred others, you need to make sure that you’re posting a greater volume of social updates. While volume isn’t easy to achieve in the case of content creation, it’s much easier with content curation. Using a content curation app like DrumUp could save you a significant amount of time on finding and sharing high-quality content that would interest your audience.

2. Pair posts with relevant images

The brain picks up on visuals 60,000 as fast as it does text. Considering how crowded social is, visuals are a cool way of grabbing your audience’s attention. visuals are also fun.

There are several formats of visuals you can play with on social media – from Gifs to graphs and infographs, and there’s no end to the tools that help you make them. You don’t need to be a designer to create great visuals – you can take cues from existing images, use intuitive visual building tools and create images quick and easy.

Fool around with drag and drop editors like Canva, pre-made template tools like Piktochart and adorable cartoon designing tools like Powtoons and you’ll find the one that works best for you.

When sharing visuals created by other people, always remember to give them credit and a link to the original image source.


How Companies Can Use LinkedIn for Marketing

Most individuals look at LinkedIn as a quick tool in furthering their job search. This widely-held notion is quickly changing, though, as more of the site's benefits become visible. Local business owners, for example, can use LinkedIn for marketing and advertising. As it turns out, just a few marketing techniques involving the site can really pay off.

LinkedIn is sometimes only considered as a tool to assist an individual in their search for a better employment position. As the site became more widely-used, however, even more features became totally obvious. Probably the most critical for small businesses is LinkedIn's marketing potential. In fact, utilizing the following LinkedIn advertising ideas can do wonders.

Host an Event

Creating and promoting an event via LinkedIn creates a variety of different marketing opportunities. Obviously, doing so can attract more attention to the event.

In addition, hosting an event creates a feeling of industry leadership that is wonderful in the marketing world. And since 58% of marketers use social media to engage consumers during live events, an event can be effective using fully online tactics.

Advertise Blog Content

Hosting a blog leads to 55% more website visits, so not having one is generally neglectful. By using the WordPress or Blog Link apps, you can easily import your blog to LinkedIn. This will give clients a sneak peek at a company's expertise and bring more website traffic.

Grow Search Engine Optimization

Search engine optimization (SEO) is a vital marketing technique that can make or break a small business's online presence. The good news is, using LinkedIn can increase one's search ranking and make less complicated to find them online.

Simply having a LinkedIn profile is enough to increase a company's online presence, but even more can be done. In the “Websites” and “Blogs” section of a LinkedIn page, for instance, simply typing in some good keywords will increase a business's search ranking for those particular keywords.

As advertising moves more out of the offline arena and into the digital world, small businesses must utilize every online strategy at their disposal. Unfortunately, many overlook LinkedIn, but for those that do use the platform, there will be distinctive competitive rewards in the modern business world.

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