Category Archives for "Internet Marketing"

3 Marketing Strategies You Have Never Heard Of

One thing to bear in mind is that emojis are no longer just for young teenagers. A recent study found that 92 percent of individuals browsing the web use emojis at some point. So in essence, your message can be noticeable without scaring off a person that feels too mature for emojis.

3 Marketing Strategies You Have Never Heard Of

Emoji Promoting

Emoji marketing should truly not be the main promotional focus of a brand, but it can supplement other endeavors. By integrating emojis on social media, especially on Twitter where space is limited, corporations can grab people's attention more speedily than a typical text-based post.

Don't fall under the sense that emojis are only for teenage girls. As it turns out, 92 percent of online users employ emojis. This means small businesses can make their message stand out without alienating shoppers.

Proximity Marketing

Thanks to Wi-Fi, Bluetooth and mobile data, individuals are constantly connected to the internet. This has generated marketing and advertising tools that send out promotional advertisements to individuals based on their location.

Imagine if buyers got a “10% off” coupon via smartphone app whenever they were within a half mile of your store. Now, you'll be able to.

Influencer Marketing and advertising

Everyone knows what a Hollywood endorsement is, but few company owners have an active influencer marketing campaign that can accomplish the same goal. Instead of just putting out content and hoping it goes viral, businesses can share content with industry thought leaders.

If these thought leaders then share the content, a business's reach will expand exponentially. You'll be able to set up relationships with these individuals or simply share content with them systematically. In either case, having the ear of industry leaders means you will have the ear of customers.

The number of advertising and marketing tactics out there is mind-boggling. As it turns out, though, not every strategy is for every business. The previously mentioned promotional ideas, however, are definitely worth considering.

Webinar JEO – Goto Webinar Killer?

Product Name: Webinar JEO Webinar Software

Product Description: Webinar JEO is designed to be a full functioned webinar and live streaming software, allowing you to do ‘one to many’ style presentations to an unlimited number of people.

Unlike other competitors in the Webinar space, Webinar JEO has no limitations on the number of people that can attend an event. Built in partnership with Amazon’s Web services infrastructure, Webinar JEO has the backing to increase computing power to an unlimited level. This provides assurance to it’s users that the events will always be ‘kitted up’ with the best hardware as it’s backing.

More Information: Click Here to Learn More

Webinar JEO: Webinar Software.
Overview: Webinars are the best form of engagement for audiences. Used for product presentations, training seminars and business delivery (just to name a few) the ability to connect with audiences across the globe is unparalleled.

Webinar JEO includes a suite of tools to allow you the best methods of presenting, with one click ability to switch between Interactive (on screen) whiteboards, Full screen share for browser demonstrations or Powerpoint/Keynote slides and camera mode. This last one allows real time connection with any web cam connected to your computer and all modes feature high quality audio and almost zero lag or delay.

The instant (live) chat – means that attendees to your presentations can immediately give you feedback and engage with the presenter. This provides that ‘real time’ feedback which is what makes live streaming webinars so much more valuable than anything running using Google Hangouts.

Webinar JEO also includes a ‘pre recorded mode’ which allows you to load up presentations and still benefit from the integrated ‘database management’ tools, that capture names and email addresses, while delivering ANY video as a presentation ‘as if’ it were being run like a live webinar.

Presenting with Webinar JEO, we found it to be an easy system. Very intuitive and powerful.

Overall: 5 stars.

Strong points

No limits.
Fast and Powerful presentation modules
Priced Extremely well

Easy to use

Weak point

the switching modes takes about 4 seconds. Attendees will see the screen go black with a spinning ‘mode switch’ icon to let them know

DIRECT COMPARIONS

Webinar JEO vs Webinar Jam. As feature rich, but with the added bonus of being true live stream presentations.

Webinar JEO Comparison to Go To Webinar: Much friendlier to use, more tools to take advantage of additional marketing areas and much more cost effective.

Conclusion: Overall, Webinar JEO is a strong competitor in the Webinar Software space.
Simple
Cost Effective

And Powerful.

Highly Recommended.

Special Offer Details:
Right now, as Webinar JEO is lauching, there are a limited number of ‘grandfathered pricing’ accounts being made available.

This makes Webinar JEO even more attractive. To Find out more, click the link below.
Webinar JEO: Click Here to Learn More

Budget Marketing Ideas for 2016

There are all types of marketing strategies if your company has a shoestring budget. By focusing on the aforementioned, which are popular in 2016, you will save money while still being at the forefront of marketing tendencies.
Budget Marketing Ideas for 2016

Make Web page Mobile-Friendly

If your site is not already mobile-friendly, it is time to make the switch. Consumers are increasingly using the internet on smart devices, and many surf the web on these only.

Luckily, it is no longer costly to make this essential change. Low-cost methods like Mofuse, Wirenode and Mobify can easily change your site into a mobile-friendly oasis.

Related: New Marketing Trends Coming in 2016

Commit More into Content Marketing

Even the tiniest of companies can use content creation sites to get relatively economical blogs and articles. In addition, you may create your own content if your writing skills are up to par or you have a tripod and camera.

Content marketing always has been a potentially inexpensive option, but in 2016, it is essential for anyone hoping to save a buck.

Over three-quarters of companies that cater to consumers now utilize content marketing. The truth is, the majority of organizations say they will increase spending in the area. This means it is time to invest in this budget-friendly marketing strategy, because it is where you will be rivaling other businesses.

Related: How To Improve Digital Marketing Efforts

Utilize Marketing Automation

There are many marketing approaches that require a substantial investment. Certain marketing automation tools, though, don't have to fall into this category.

Tools like Hootsuite allow you to schedule social media posts far beforehand, so you won't need someone available throughout the day to update posts. And since less than 10% of your competition is using automation, you will have a distinct advantage in 2016.

There are numerous marketing ideas for those on a budget. By utilizing the ones that are trending for 2016, though, you will be ahead of the marketing game while still lowering costs.

What Steve Jobs Taught Us About Marketing

What Steve Jobs Taught Us About Marketing

In 1984, Steve Jobs decided to run an ad during the Super Bowl. Between making and running the TV spot, Apple spent an inflation-adjusted $3.4 million. It paid off huge for the company, and it became evident that spending cash was sometimes essential in making it. That doesn't mean that low-cost advertising models cannot be effective. When it comes to certain aspects, though, such as web design, logo creation, and even content marketing, it is critical to not degrade your product by taking the cheap route.

Related: New Marketing Trends Coming in 2016

What Steve Jobs Taught Us About Marketing

Follow the Right People

In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wanted to learn from the people he was around, he chose teachers wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.

It is important for local business owners to also select who they follow wisely. There is a chance to follow serious influencers inside your industry through social media. Maintaining these people will allow you to stay abreast to the latest industry events. This will ensure you will always be one step ahead of the game.

Related: 5 Techniques To Get More Visitors and Traffic

Images Are More Powerful Than Words

The Apple core value of simplicity establishes that their marketing has very few words. They instead focus on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Remember this when promoting a company via social media.

Do Not Be Afraid to Spend Money

Did you know that Steve Jobs started the Super Bowl commercial trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a rewarding investment that proved that sometimes you really do have to spend money to make money. It's not to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your merchandise with distasteful marketing.

Some minds are so advanced that their lessons can cross industry borders. Take Jobs' lessons at face value to help make your organization successful.

New Marketing Trends Coming in 2016

New Marketing Trends Coming in 2016

Marketing is continually changing, and what may have been seen as an excellent promotional medium in the past (ie. newspaper) is probably not so excellent anymore. This is why it is essential to stay on top of marketing trends. Not being aware of what is moving down the marketing wire could quickly leave you behind competitors, but knowing these upcoming marketing trends will put you in the game.

New Marketing Trends Coming in 2016

Snapchat is Blowing Up

Most marketers see the importance of social networking giants and video sites like Facebook and YouTube. Obviously, these sites were once simply undiscovered corners of the web. This is the case for Snapchat too, but the site has quickly grown to more than 100 million monthly active users. Combining so many eyes with the perfect prospect of real-time marketing means Snapchat is among the marketing trends to watch.

Ad Blockers Will Make Life Difficult

There once was a time when no one knew how to stop pop-up ads. The good thing is, that time has come and gone. These days there are tools that will block ads entirely. This does not mean that the fad of paid ads is over, but you will have to update your marketing strategy to ensure that your content provides real value.

Mobile Won't Be Valuable, It'll Be Necessary

Those in retail already have recognized that mobile marketing is essential to their strategies, but marketers in other industries have been slower to come around. Well, it's make or break time for all industries. Nearly 2/3 of Americans now own smartphones, and 10 percent actually access the internet solely on these devices. The future is now, so do not be the one left in the past.

Staying abreast of all trends is essential when running a business. Make sure you stay on top by listening to the marketing world.

5 Techniques To Get More Visitors and Traffic

5 Techniques To Get More Visitors and Traffic

Every single website owner, internet marketer, or blog owner wants to have constant traffic online. They all want thousands of people to visit their website. The frustrating bit is when things do not go as planned. Here are a few tips to help increase and improve online traffic and website visitor rates.

5 Techniques To Get More Visitors and Traffic

Techniques To Get More Visitors and Traffic

Post on Forums

For virtually every niche, topic or industry there is an online forum for that community to interact and share their new ideas, personal opinions, expert advice, ideas, etc. You can find like-minded people who share a common interest and communicate with them. You can find forums dedicated to your industry by searching the internet. Find the ones that has the largest user base, register on the forum, start posting or responding and become an active forum community member/contributor.

Bonus Tip: Most online forums give you the option to post a link to your website or any other contact information you have on your post “signature” so you get more traffic and promotion the more you post on the forums.

Twitter

Every time you have new content you want your followers to see, post it on Twitter so they can read and share it too . If you can make your tweet interesting enough using the right keywords you will be rewarded with a large click-through rate from people who are searching Twitter with hash tags (#)

Bonus Tip: Make your headlines creatively attention grabbing. When done correctly, people can't help but click on them because they are curious.

Comment on Blogs

Leaving comments on blog posts or blog sites written and run by experts in your industry (especially those with a large number of followers/readers) is a great way to bring high amounts of traffic to your website. A large number of blogs even give you the option to leave a link back to your website so other readers and followers can check out your blog/content.

Comment as quickly as you possibly can whenever a new blog is posted. You'll get more views and click-throughs when your comment is located further up and more visible to the readers. Make your comments insightful and relevant so other readers will want to visit your blog/website and generate traffic.

Bonus Tip: You can setup alerts when the blogs you are following are updated with new content so you can comment before anybody else.

Facebook

Promoting your website/blog/content on Facebook or social media in general is a great cost effective way to advertise your brand to a wide audience without breaking the bank. Your fan page will become visible to your existing fans as well as their friends on Facebook for even more exposure.

Bonus Tip: Make certain you create a fan page not a group.

Write a Guest Blog

This is a good way to generate online traffic that is (virtually) free. All that is really needed is the time to create an article for the blog and that's it. Contact blogs that are the most popular and have lots of readers and ask if they would let you write and post on their blog. In most cases, the owners will have no objections to having other people write and contribute content for their website.

Bonus Tip: Do your homework and find out what type of content they would be interested in before contacting the owner or manager of the blog/website.

Post on Yahoo! Answers

People ask a lot of questions online every single day in virtually any industry, topic, niche or forum looking for answers that are credible and helpful to them. Answering the questions positions you as an authority figure in your particular industry. Respond to questions that are frequently or commonly asked to get you and your website a lot of exposure and generate traffic for you.

Bonus Tip: Yahoo! Answers appear near the top of the search results page.

Easy Ways To Spark Your Creativity

Easy Ways To Spark Your Creativity

There are times that you feel burned out, creatively exhausted and just plain out of ideas. When your marketing efforts depend on your ability to conceptualize, create and produce fresh and unique content you need to be at your best at all times.

Easy Ways To Spark Your Creativity

Here are a few tips to help you re-ignite that creative spark:

Set a deadline or an activity timer

For some people, pressure actually helps them to get creative. The time constraint and sense of urgency on gets your creative juices flowing and the ideas to come flooding in. When an amount of time allocated to a certain project is reasonable or possibly long, you tend to put the task on the back burner for a bit. However, when you are pressured by a relatively short deadline your focus is directed towards the task at hand. That focus is what gives some people a flash of insight or that eureka  moment.

Limit yourself

You know how they say less is more? The lesser stuff you have to work with, the more creative and resourceful you need to be in order to achieve and overcome the challenge at hand. You can also limit yourself by setting rules so you can think of new ways to work around them. Learning to use your imagination to consider options and make quick decisions working with limited resources can benefit you in the long run. If you can create something amazing while being limited, then you can create just about anything with all the necessary stuff at your disposal.

Step out of the office and have a change of scenery

Whenever you are able to, take a break and get out of the office environment. Take a walk, get some fresh air, visit a gallery, look through some magazines while enjoying your coffee or lunch, etc.. Sometimes, being stuck in an office environment for long period of times hinders your creative side. Going outside clears your mind, and jumpstarts your creativity because of everything you see (billboards, posters, signs, trees, etc…)

Ignore everybody (including your boss)

Keeping to yourself when you are at the office can increase your creativity and productivity. This is because there is nothing on your mind apart from the project  you are currently working on. There's nothing disrupting your focus and attention. Interacting with your co-workers or boss because small talk or work related topics creates distractions and disrupts your focus.

Bonus tip: Browse the internet for inspiration. You get access to unlimited material that could inspire you for current or future projects that will absolutely spark your creativity.

How To Improve Digital Marketing Efforts

How To Improve Digital Marketing Efforts

Marketing online takes a lot of hard work and an open mind to read and listen to how people react to your brand and what they have to say about it. Sometimes it causes entrepreneurs or their marketing team to overlook a couple of things.

How To Improve Digital Marketing Efforts

Here are a few examples of what you might run into and how you can avoid or minimize them.

Over thinking and over analyzing all the data

Analyzing and thinking about certain aspects of digital marketing in an effort to minimize costs and increase overall impact is fine. However when your digital marketing management person or team over analyze and over think everything without studying the metrics that really matter, they will be doing more harm than good.

Reviewing and studying metrics that matter (depending on your marketing strategy) is essential to understanding how your marketing efforts stack up to your initial targets.

Related: Top 5 Online Marketing Tools For Internet Marketers

Creating Content that is too “perfect”

Content that has the perfect balance of engagement, education, and information is a very good thing. However not getting that terrific content in front of your target audience will only result in failure.

Making the content is only half the battle, in most cases it is probably the easier half. The other half would be marketing that content to your target audience to reach out and build that connection with them. Remember that reaching out or broadcasting your high quality content is more important in terms of increasing your overall success as a content marketer.

Things to consider in order to improve digital marketing efforts:

1 – Measure your success

The worst thing you can do is market your content and not look at the numbers. Every business has a goal. How do you know how close or how far you are from that goal? You look at the statistics. Not being able to find out how effective or how not effective your digital marketing efforts are is a huge waste of time.

Marketing aimlessly hoping to become successful is not a strategy you can afford to implement. Take some time to look through the numbers that matter based on what your goal is, see what works and see what doesn't to really improve digital marketing efforts.

Related: 3 Fascinating Marketing Campaign Tactics That Can Help Your Business Grow

2 – Focus on the basic stuff

Anybody who has ever marketed their content online before has always wanted their first perfect post to go viral across social media. This usually does not go according to plan. Your plan of action should revolve around consistently churning out quality content and keeping your social media up to date with relevance to what your target audience is.

Create quality content that is tailor fit to your audiences' preferences to improve the chances of it going viral. Make sure to keep your content fresh and updated so your audience will keep coming back for more.

3 – Get people who understand how digital marketing works

Letting your nephew or niece who likes to tweet or post stuff on Facebook manage your digital (social media) marketing is one of the ways you can run into issues.

You need people who understand how the social media channels are used, how to relay your brand's message to your audience, how to connect with your customers and makes sure that your website or social media networks are all updated.

Related: The Six Biggest Data Collection Problems Online Marketers Face

Going social across multiple industries can largely influence your potential clients' purchase decisions. To maximize the effectiveness of your digital marketing efforts, you need people who know how to manipulate the numbers to work in your favor.

4 – Continue to Evolve with the Ever Changing Market

As time passes markets and market strategies change with it. Because of technology, the playing fields for marketers (digital or otherwise) becomes more and more dynamic possibly on a daily basis. A strategy that worked last week might not be as effective today or something along those lines.

Try to plan for what might be the next big thing. In today's fast paced world of marketing change is something you should embrace and use to your advantage to innovate your strategies moving forward.

Once you're done with these marketing strategies, we're pretty sure and confident that you can improve digital marketing efforts for you and your business, setting yourself up to success.

Top 5 Tools for Internet Marketers

Top 5 Online Marketing Tools For Internet Marketers

Top 5 Tools for Internet Marketers

Today's world being connected via the internet, it is near impossible to overlook the relevance of online and digital marketing efforts to aid in the success of your business venture. Corporations or companies are taking hold of cyberspace in response to their customers, link up with leaders of the industry, and to share with the rest of the world the story of their brand and what they stand for in a sincere, visually appealing, engaging and creative methods.

Online marketing offers the opportunity to market and manage your campaigns in real time. You can see if they work or not as it happens. That gives you the competitive advantage in terms of changing up strategies and or launching different campaigns. Online marketing techniques can give any company the opportunity to make an impact towards their target market online. Be it a sole proprietor, 2 person partnership, 3 or more person corporation, startup business or established business, they can all reap the benefits that online marketing has to offer.

Related: 3 Fascinating Marketing Campaign Tactics That Can Help Your Business Grow

With that in mind, here are 5 online marketing tools and techniques to help you out.

 

1. Content marketing techniques

In online marketing terms “content” can be one of the more commonly mentioned buzzwords. It is in essence, your brand's story being told. The term “content” could be practically anything the main thing being it has to have a clear message.

It could be a compilation photograph that are eye catching or attention grabbing, immersive videos, interesting blog and news posts. Content marketing sets itself apart from the more traditional marketing techniques and tools by way of resisting clear calls to action or product or service based advertisements.

Smart and experienced consumers have an eye for picking out quality content from fluffed up advertisements. Similar to a good story, good “content” must be original, dynamic in nature and something worth sharing. Genuinely effective content marketing utilizes an accessible and sincere voice to portray genuine stories that gain the trust and furthermore the loyalty of the consumer and build a positive reputation for the brand.

Content marketing should also be inherently flexible. Think of ways to re-frame or re-tell your story to target different groups of consumers whom you might not have the instinctive 1:1 relationship. As soon as your content is in play, tools similar to “Outbrain Amplify” can help distribute the content to a much larger audience.

If your content is not being seen by a wide audience it will not be truly effective regardless of how dynamic and impactful it might be.

Related: The Six Biggest Data Collection Problems Online Marketers Face

2. Tools for social networking

It is very likely that you are already utilizing at least one form of social media as a means to connect with your customers – if not, what is stopping you? Social media is one of the best online marketing tools to humanize your brand and to connect with your current and future customers in real time.

A strong online marketing strategy involves all forms of social media that are in line with your organization or corporation including but not limited to Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.

Each of them have a different purpose. Twitter is similar to a virtual telephone, a way and means for customers to state their complaints or ask their questions. Whereas image driven social media such as Instagram and Pinterest are great ways to make your visual story telling go viral.

It is also imperative that you stay connected and updated to new trends such as LinkedIn's recent Influencers program, which promoted industry insiders as thought leaders and provides them with a forum to share wisdom and exchange ideas.

Related: 3 Simple Ways Your Social Media Marketing Efforts Can Be Better

3. Go mobile

The number of people accessing information on-the-go via smartphones and tablets is growing more and more each day. Having a website that is responsive and optimized for mobile formats give your company a large competitive edge.

Many of today's marketers are now taking mobility a step further by utilizing location data provided by customer check in tools like Foursquare or Facebook, or data provided by Adwords and GPS, to target marketing campaigns and create an even more complete demographic of who the customer is, where they go, what they want, and when they want it.

Understanding the context of your customer's desires and behaviors are key to targeting your offered product or service to maximize when and where it is needed. These mobile marketing technique allow you to work and “think outside the box”.

Related: How Up to Date are You on Mobile Marketing Strategies?

4. Retargeting

One of the more interesting online marketing techniques, retargeting or remarketing tracks your customers' activities through cookie placement and continues to present to them ads for products that they have viewed or shown interest in the past across a network of websites.

Normally only 2% of traffic converts on a first visit, retargeting is a very simple yet very powerful way to keep your brand and or product in the minds of prospective or potential customers and only requires a little effort on the part of the company or corporation.

Moving forward, as technology for retargeting improves, flexible brands will stay ahead of the pack and on top of the latest trends to find even more “organic” ways to increase the brand profile.

Related: Content Marketing Bundle of Awesome – 12 eBooks for Better Content Performance in 2015

5. Community building

The common focus in these new online marketing techniques is the need for brands to recognize the consumers as individuals and not just a number. Brands need to price to their potential customers that they have a genuine interest in the personalities of their dynamic customer base and to handle communication as a means to build a genuine sincere like-minded and open minded community.

As our world becomes more online and digitally driven, the physical community of local neighborhood commerce is giving way to more fluid and larger communities online. Even companies with physical stores are now participating on a global scale. Online marketing offers a means to move outside your local market and share it with the world.

3 Fascinating Marketing Campaign Tactics That Can Help Your Business Grow

3 Fascinating Marketing Campaign Tactics That Can Help Your Business Grow

Have you tried running a marketing campaign that revolved around running a promotion? There are multiple ways that you can run your marketing campaigns which have engaging content and grabs the attention of your audience without needing to give something away for nothing. One of the best outlet for campaigns like these would be social media.

3 Fascinating Marketing Campaign Tactics That Can Help Your Business Grow

Fun Fact: 8 out of 10 small businesses utilize social media to drive the growth of their business.

When social media is used in combination with a business that is motivated by their marketing goals, marvelous things are possible. The thing is, coming up with ideas like those can be difficult. Here are three examples of marketing campaigns that are non-promotional which businesses can use to drive traffic, build a list of leads, and convert those leads into customers.

1.) Offering a valuable resource

Resources give businesses the opportunity to position themselves as industry leaders and to educate existing and prospective clients. In the past three years, resources such as downloadable PDFs, eBooks, infographics, and guides have turned into top sources of revenue.

To build a great resource, there are a lot of materials that can be used such as best practices, white papers, case studies, employee highlights, statistics, etc. One example of a valuable resource offering is from a life insurance company: They used a marketing campaign to showcased a “Quick Guide to Life Insurance”.

Life insurance can be confusing to a lot of people so they broke the information down into four main points that they felt people needed to know. They then structured the campaign using easy to follow visuals to display those four points.

Related: Facebook Marketing: Helping Your Online Advertising Campaign

2.) Getting feedback about new products or ideas from your clients

All business owners and businesses have one thing in common, they want to provide products that their clients want. Getting your client's feedback on a new idea or product is one of the easy ways to know if it is right for them.

Showing that you care about their opinions make them feel they are part of the decision making process which in turn will make them participate more when you ask for their feedback on a potential product or idea. Additionally, it can save you the headache of guessing whether your next big idea will sell or not.

One example would be using a marketing campaign to get feedback about a brand new Android or iOS App that you have built and then publishing the campaign via your website and email to reach out to your existing website visitors and email subscribers.

Related: The Six Biggest Data Collection Problems Online Marketers Face

3.) Promoting an upcoming event or offer

Offering an upcoming event such as a webinar, online tutorial, company tours etc., chances are you are presenting something that would interest and get the attention of your potential and existing clients. Using campaigns like these is a great way to streamline your clients or audience to see what you want them to see.

Let me give you an example: a Facebook ad expert uses a campaign to promote an upcoming webinar that he is hosting. By choosing to place this information on the ad versus his own website, he can rest assured that the people who are interested in his webinar will not be distracted by anything else that is on his website.

Here's how it works, he put the ad on social media that he is offering a webinar, run ads against that webinar, and continually promote it to your audience. If they are interested in learning more they will be sent to your campaign rather than to your website where they could be easily distracted by other content you offer.

Non-promotional campaigns are great because you are still able to collect email addresses and other information you can use to market to your audience beyond the normal period of your campaign.

Don't forget to use these ideas the next time you want to spruce up and leverage your email marketing efforts.

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