In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global IP Traffic Forecast that 80% of all Internet traffic will be streaming video content by 2019.
Other significant video marketing statistics worth noting are:
• 81% of people feature their video on their brand website
• 52% of marketers believe video marketing is effective for brand awareness
• 67% of marketers found video marketing somewhat successful
Numbers like these suggest that video marketing is something marketers shouldn't ignore, especially those who are responsible for the marketing function at small businesses.
I wanted to know how small businesses were using video marketing. Continue Reading..