Most industries have certain questions that simply do not get much activity online. This could include anything from coming up with a roofing estimate, to how to create restaurant-style steaks.
Most of these questions are averted because those in the field think it could hurt their bottom line. This means people searching for these questions will not come across much. Thankfully, a budding entrepreneur can take advantage of this and get seen.
Having an excellent piece of content and a title that truthfully represents what the blog is about is crucial. Sadly, this does not always guarantee maximum exposure. Titles really need to grab people's attention. A simple Google search for headline analyzers will provide tools that rank titles on their readability, grammar and overall structure.
Even though lots of people prefer to keep up with local businesses rather than national chains, these larger chains obviously have a much larger following. Luckily, business owners can use this to their advantage.
This only requires looking through larger companies' social media posts and blogs. If something gets hundreds or thousands of shares, be assured that it is popular. Never copy the post verbatim, but use its foundation to create what will hopefully turn into a viral post.
Content marketing can do wonderful things for small businesses. It can easily create online popularity which leads to offline achievement. Not every single post is likely to turn into gold, but it only takes one viral hit to really pay off.