Facebook was once a powerful tool that essentially provided free marketing and advertising to all, but times have changed a bit. Now the site has altered its algorithms and made garnering significant organic reach very difficult for companies. Thankfully, boosting a post is relatively cheap and gets your fans' eyes on your content, and after that, you will see a rise in your organic reach. Don't go broke boosting your posts, but do not just leave great content to flounder either.
It is great if you create an article that does nicely on your social networking sites, but why let it end there? An article can easily be repurposed into a blog post, video, or even white paper. When a piece of content does well, it is obvious that you struck a chord with your followers. Do not allow this content just fizzle out into nothingness. While you should share great content, giving it a full makeover can be even better.
Google has slowly evolved so much that great content shows up high on search results no matter of some time-tested SEO tactics. This means there is less concentration on SEO, but that does not mean to forget search engines. A URL with your keyword, meta description with keywords, graphic names dedicated to SEO, and including the keyword in your title will all help you get noticed on Google. Whether or not you succeed from that point is based on your content's performance.
There once was a time when Facebook would show your fans anything you wanted, but that era has passed. The social networking giant has changed how it does things, and it is now tougher than ever to get organic reach on the site. Fortunately, you can boost your posts and ensure fans see your content, and once this is achieved, organic reach will begin to increase. It is not necessary to break the bank, but a few dollars can go quite a distance.
Content marketing can easily take your small business to the next level. This is why you should attempt everything at your disposal to increase your reach.