Also keep in mind that Facebook users often have other social media accounts, and they might engage with businesses more on a different platform. By simply working with as many social sites as possible, you will be ensuring maximum exposure.
Some marketer's fear that using a great social media strategy will mean their competitors will learn company secrets. While it is true that other businesses can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leader rather than a follower. And while you are at it, you might as well use tools like BuzzSumo to observe your competition.
Any useful social media strategy will have posts going up throughout the day. Unfortunately, this leads many flourishing entrepreneurs to believe they have to take time, several times a day, to hop online and post content material.
In reality, marketing automation tools like Hootsuite allow you to schedule several posts across all of your social channels at once. This way, you will be dealing with business elsewhere even as posts go up.
If everybody was on Facebook, it would seem only logical that one could avoid bothering with other social media platforms. Sadly, this belief is erroneous. There are those out there who dislike the site, and this has led to the creation of social platforms marketed as the antithesis of Facebook.
Additionally, even if people have various social media accounts, they usually interact more often on particular sites. Cover all of the bases by integrating several platforms into your social media strategy.
Being successful in social media marketing can do excellent things for your company. Whatever you do, though, don't fall victim to unsupported claims. These myths can ruin a perfectly good marketing strategy.