In 1984, Steve Jobs decided to run an ad during the Super Bowl. Between making and running the TV spot, Apple spent an inflation-adjusted $3.4 million. It paid off huge for the company, and it became evident that spending cash was sometimes essential in making it. That doesn't mean that low-cost advertising models cannot be effective. When it comes to certain aspects, though, such as web design, logo creation, and even content marketing, it is critical to not degrade your product by taking the cheap route.
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Follow the Right People
In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wanted to learn from the people he was around, he chose teachers wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.
It is important for local business owners to also select who they follow wisely. There is a chance to follow serious influencers inside your industry through social media. Maintaining these people will allow you to stay abreast to the latest industry events. This will ensure you will always be one step ahead of the game.
Images Are More Powerful Than Words
The Apple core value of simplicity establishes that their marketing has very few words. They instead focus on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Remember this when promoting a company via social media.
Do Not Be Afraid to Spend Money
Did you know that Steve Jobs started the Super Bowl commercial trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a rewarding investment that proved that sometimes you really do have to spend money to make money. It's not to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your merchandise with distasteful marketing.
Some minds are so advanced that their lessons can cross industry borders. Take Jobs' lessons at face value to help make your organization successful.