White Paper / 2 posts found

3 Ways to Exponentially Increase Your Email Marketing List

by Joe The Goat Farmer
Three out of every four businesses that use email marketing say it offers either a “good” or “excellent” return on investment. For the rest, they might be doing something wrong, so it wouldn't hurt to bring in a third-party marketing professional to help. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. When doing so, however, it doesn't mean you can’t continue to help grow your email list. In fact, doing this will make the marketer’s endeavors even more fruitful. 1. [...]

Is Your Content Marketing Failing? This Could Be Why

by Joe The Goat Farmer
There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making the following content marketing mistakes can be just as damaging. 1. Content for Content’s Sake It’s important for businesses to consistently put out content. This keeps engagement high and lets consumers know that the company is an expert in its field. This doesn’t mean, however, that content [...]