Social Media / 6 posts found

3 Mistakes You Must Always Avoid with Referral Marketing

by Joe The Goat Farmer
The most trusted form of advertising in the world – with over 80 percent of consumers ranking it at the top – is word of mouth. Unlike social media, email and other forms of marketing, though, these referrals are contingent on people being motivated to make them. Luckily, there are ways to influence this type of behavior, but if you’re making the following customer referral mistakes, you’re hurting your business. 1. Not Offering Incentives Word of mouth has long been a trusted form of marketing, but in many cases, people aren’t going to do it just out of the goodness [...]

Facebook Group Marketing: Targeted Promotion Without Paying

by Joe The Goat Farmer
Any local business owner who hasn't recognized the marketing potential of Facebook is simply not paying attention. As it turns out, though, the promotional capabilities of the social media giant go far beyond pages and ads. Marketing via Facebook groups is quickly gaining steam, and since there were over 620 million groups at last count – which was seven years ago – the targeted potential is limitless. Know the Rules Before marketing in Facebook groups, it’s important to know each group’s rules. Some don’t allow direct promotion, and some admins will get upset if something is posted more than a [...]

3 Tips for Successful Marketing at Trade Shows

by Joe The Goat Farmer
Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only the case if local business owners are using the right strategies – such as the following. 1. Promote Ahead of Time Via Social Media One tried-and-true method of getting attention at a trade show is by marketing the event ahead of time. Use social media to let clients know [...]

5 Things That Happen When You’re Authentic & Giving

by Joe The Goat Farmer
Despite the prevalence of social media platforms for several years now, companies seem to just not quite be able to crack it. Through some need to treat every platform that comes along like every platform that ever has been, despite them having vastly different effective voices and mediums, is insanity.And yet, every single day a search through the twitter accounts of emerging and startup brands will indicate a massive disconnect: People still don't understand that, at its core, authenticity wins on social media.If every action you take on social is guided by the consideration for what will be honest, helpful, and […]

3 Social Media Habits You Should Always Avoid

by Joe The Goat Farmer
One of the most popular and damaging mistakes businesses make on social media is purchasing followers. You might look impressive when people see a large following, but you will also be left with several fake profiles that never engage with the page. Facebook and other sites select how many fans to serve your post by how many are engaging with it, and if you have fake followers being served these posts, it is nearly guaranteed that no interaction will occur. Here are the top 3 social media habits you should avoid Buying Fans or Followers Paying for a social media [...]
How To Handle A Social Media Crisis

How To Handle A Social Media Crisis

by Joe The Goat Farmer
Today, we're going to share to you a post about handling social media crisis. This is a nice tip for managing company's reputation by Social Media Examiner. Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In this article I’ll share four tips on how to effectively deal with a social media crisis. What’s a [...]