You would be hard pressed to find a business owner who doesn't at least acknowledge that search engine optimization (SEO) is an important factor in marketing. Upwards of 90 percent of people search online before making any purchase, so the ability to be found is paramount. One great way to increase your search ranking is to build backlinks from other corners of the web, and even if you have professionals handling this, there are a few things you can do to help out. 1. Become Philanthropic Digital marketing professionals utilize a variety of tactics to get backlinks to your website. [...]
Simplicity is a virtue in most things. If you are applying this rule to your keyword targeting, though, you are going to see poor results. Keywords that target your city name and type of business certainly need to be involved, but you must focus on more than just short keywords. Here are 3 SEO slipups your corporation must stop making today. #1 Centering on Short Keywords When it comes to targeting certain keywords to optimize your website, however, there may be more harm than good. Keywords like 'Augusta Georgia Restaurants' obviously need to be incorporated in your strategy, but you [...]
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Focus on Search Engine Optimization Having a very good headline and injecting quotes can make a press release good, but this will be for naught if you fail to include SEO techniques. After all, over half of Americans search on the internet as their main news source. This means your press release should integrate suitable keywords without seeming forced. Not only will this help people find your press release much easier, it will build upon your site's search engine results. Related: SEO HACKS: 3 Bad SEO Habits You Need To Break Today Automatically Get Down to Brass Tacks When you're [...]
Facebook was once a powerful tool that essentially provided free marketing and advertising to all, but times have changed a bit. Now the site has altered its algorithms and made garnering significant organic reach very difficult for companies. Thankfully, boosting a post is relatively cheap and gets your fans' eyes on your content, and after that, you will see a rise in your organic reach. Don't go broke boosting your posts, but do not just leave great content to flounder either. Here are three content marketing strategies for you Related: Here is my process for posting to Facebook for myself and [...]