Local Business / 7 posts found

How Local Businesses Can Market at Community Events

by Joe The Goat Farmer
People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity, and businesses that use these community marketing events will see benefits. Sponsor Something Locally Sending a check to charity is a great thing, and if the organization publicizes the gift, it’s even better. To ensure a bit of exposure, though, many local business owners simply [...]

3 Offline Marketing Mistakes Local Businesses Keep Making

by Joe The Goat Farmer
While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing mistakes, though, it can be just as bad as having no offline strategy at all. Not Integrating Online and Offline Marketing Offline marketing certainly has its own individual benefits, but businesses that fail to integrate online and offline marketing are making a mistake. Ways to do this could [...]

Why Business Cards Are Still a Vital Marketing Tool

by Joe The Goat Farmer
Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other professionals, and the following benefits prove it. Creates Legitimacy The biggest benefit of having a business card to hand out is the legitimacy it lends to a company. An entrepreneur without a business card is like a company without a website. It’s just not normal, [...]

3 Offline Marketing Tactics that Annoy Customers

by Joe The Goat Farmer
There’s no doubt that marketing is an essential aspect to any company’s success, and while we do live in a digital world, offline marketing is still important. From guerilla tactics to attending trade shows, these non-digital methods can really pay off. Of course, there’s a right and wrong way to do everything, so business owners should never engage in these terrible offline marketing strategies. Cold Calling from Noisy Offices Cold calls annoy most people, but it is an effective offline strategy for certain industries. In fact, for some companies, it’s the only offline marketing tactic they use. Because of this, [...]

3 Ways a Small Business Can Actually Rebrand Itself

by Joe The Goat Farmer
Every entrepreneur devotes extensive time and dough to build up their company's brand, but occasionally, it becomes essential to rebrand. This could be necessary for many reasons, but the underlying cause isn't important. What really matters is how effectively you perform the process. Local business owners will find these tips helpful in this process. Conduct Consumer Research Before implementing a great rebranding strategy, it's important to do a bit of customer research. Is it possible to draw in larger demographics than you have before? Maybe you already are bringing in new subsets of customers. Either way, understanding these individuals will [...]

Tips for Local Businesses on Using Press Releases

by Joe The Goat Farmer
Focus on Search Engine Optimization Having a very good headline and injecting quotes can make a press release good, but this will be for naught if you fail to include SEO techniques. After all, over half of Americans search on the internet as their main news source. This means your press release should integrate suitable keywords without seeming forced. Not only will this help people find your press release much easier, it will build upon your site's search engine results. Related: SEO HACKS: 3 Bad SEO Habits You Need To Break Today Automatically Get Down to Brass Tacks When you're [...]