Content Marketing / 11 posts found

3 Content Marketing Tips to Quickly Improve Your Strategy

by Joe The Goat Farmer
If you don’t already have a focused content strategy for your local business, you are officially in the minority. In fact, companies spend over 25 percent of their promotional budgets on content marketing on average. This makes it obvious how important content marketing is to your business but is your strategy everything it could be? These three quick tips will help it get there. 1. Utilize Images Whenever Possible Whether on social media or in email newsletters, images increase engagement. This is a truth that’s been proven time and again. When you aren’t posting blogs or articles, toss up an [...]

What Hulu Can Teach Local Businesses About Marketing

by Joe The Goat Farmer
As of May 2016, the streaming service Hulu had surpassed 12 million subscribers. In marketing terms, this means they’re definitely doing something right. Of course, it may seem difficult to apply streaming marketing to other industries, but this doesn’t mean there aren’t a variety of marketing lessons to learn from Hulu. Here are three of the most important. Video is Imperative Considering it’s a streaming service, a video is obviously immensely important to Hulu. Video being the service they provide, however, isn’t the only reason it’s imperative. They also heavily use video marketing to promote their service. This was especially [...]

Coming Up with the Perfect Idea for Content Marketing

by Joe The Goat Farmer
Most industries have certain questions that simply do not get much activity online. This could include anything from coming up with a roofing estimate, to how to create restaurant-style steaks. Most of these questions are averted because those in the field think it could hurt their bottom line. This means people searching for these questions will not come across much. Thankfully, a budding entrepreneur can take advantage of this and get seen. Utilize Headline Analyzers Having an excellent piece of content and a title that truthfully represents what the blog is about is crucial. Sadly, this does not always guarantee [...]

Getting Your Content Marketing Seen By A Lot More People

by Joe The Goat Farmer
Facebook was once a powerful tool that essentially provided free marketing and advertising to all, but times have changed a bit. Now the site has altered its algorithms and made garnering significant organic reach very difficult for companies. Thankfully, boosting a post is relatively cheap and gets your fans' eyes on your content, and after that, you will see a rise in your organic reach. Don't go broke boosting your posts, but do not just leave great content to flounder either. Here are three content marketing strategies for you   Related: Here is my process for posting to Facebook for myself and [...]
Handshake, Business

A Simple Way to Win More Customers and Business

by Joe The Goat Farmer
Content marketing has become the buzzword for online marketers and business owners urging them to reach out to their customers and prospects through their content. However, seldom do they mention how or why this approach works. There are aspects of content marketing that most people don't even think about simply because it just works. The key is understanding how these aspects work and leveraging them to develop your business even further. Your content helps build trust with your existing and prospective customers: Regularly posting or providing high quality content that are helpful and usable to your audience is a great [...]
Beware of These 4 Common Content Marketing Misconceptions

Beware of These 4 Common Content Marketing Misconceptions

by Joe The Goat Farmer
Businesses and brands know that they need to invest in marketing. The thing is most people make the mistake of generalizing how marketing works when creating their strategy. Content marketing is one of those strategies where people tend to have some misconceptions about how it works. Here are a few common misconceptions: #1 Marketing content and creating content is the exact same thing Just because they both refer to "content" does not mean they are the same. Creating the content and marketing the content are two very different things. Prior to creating and marketing any of the content, making a [...]
Content Marketing Toolbox 35 of the best tools for creating stellar content

Content Marketing Toolbox: 35 of the best tools for creating stellar content

by Joe The Goat Farmer
As if we didn’t already have enough to do, “content creator” has been added to the list of hats we must wear as online marketers. It’s a really big hat, too. Content marketing encompasses so much more than just writing— SEO, graphic design, project management, lead capture, video editing, and social media— all come into play as we go about creating and distributing promotional content. Thankfully, there are fantastic tools out there to help you create the best content possible, make your life easier throughout the process, and maximize the promotional value you get from your content. Continue Reading
3 Ways You Can Build a Bigger Audience and More Readers

3 Ways You Can Build a Bigger Audience and More Readers

by Joe The Goat Farmer
People search the internet every minute of every day for information about certain topics, products, services or companies that they are interested in. Finding relevant material on the subject matter they are looking for online is something everybody wants and that's where you come in. If your brand or website could present content that has a lot of educational and helpful information, that builds your brand's reputation up to the point of you becoming the expert on the subject matter. Here are a few examples of content that your website could produce. Related: Dealing With Redundant, Out-Of-Date and Trivial (ROT) [...]
Dealing With Redundant Out-Of-Date and Trivial (ROT) Content

Dealing With Redundant, Out-Of-Date and Trivial (ROT) Content

by Joe The Goat Farmer
Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, encouraging you to put more and more content online. In fact, the cost is so cheap that many organizations let almost any employee put content online. They install a content management system and give staff free rein. Even those who enforce standards for consistency and accuracy still produce a lot of content. After all, somebody might [...]
10 Shocking Facts About Content Marketing Today

4 Effective Customer-Centric Content Marketing Ideas for “Boring” Industries

by Joe The Goat Farmer
Link-building seems so much easier for some industries. An exciting product means exciting marketing opportunities, right? Maybe, but working with a client in a so-called "dull" industry doesn’t mean the marketing itself has to be inherently drab. Regardless of what you’re selling, the core principles of link-building remain unchanged. Ultimately, you’re still trying to appeal to other human beings, so let the needs of the customer guide your campaign ideation efforts. Their interests, goals, problems, and reasons for purchasing your service all give you ripe opportunities for coming up with fresh and engaging content marketing concepts. And anyway, sometimes a [...]