Marketing is continually changing, and what may have been seen as an excellent promotional medium in the past (ie. newspaper) is probably not so excellent anymore. This is why it is essential to stay on top of marketing trends. Not being aware of what is moving down the marketing wire could quickly leave you behind competitors, but knowing these upcoming marketing trends will put you in the game.
Snapchat is Blowing Up
Most marketers see the importance of social networking giants and video sites like Facebook and YouTube. Obviously, these sites were once simply undiscovered corners of the web. This is the case for Snapchat too, but the site has quickly grown to more than 100 million monthly active users. Combining so many eyes with the perfect prospect of real-time marketing means Snapchat is among the marketing trends to watch.
Ad Blockers Will Make Life Difficult
There once was a time when no one knew how to stop pop-up ads. The good thing is, that time has come and gone. These days there are tools that will block ads entirely. This does not mean that the fad of paid ads is over, but you will have to update your marketing strategy to ensure that your content provides real value.
Mobile Won't Be Valuable, It'll Be Necessary
Those in retail already have recognized that mobile marketing is essential to their strategies, but marketers in other industries have been slower to come around. Well, it's make or break time for all industries. Nearly 2/3 of Americans now own smartphones, and 10 percent actually access the internet solely on these devices. The future is now, so do not be the one left in the past.
Staying abreast of all trends is essential when running a business. Make sure you stay on top by listening to the marketing world.