What makes a great link?
One that’s natural, not rich in anchor text, comes from an authoritative site, and is relevant, right?
Well, you already knew that. It’s a topic that’s been beaten to death. Heck, I even have a 30,000 plus word guide that teaches you all about link building.
But what about link-building velocity? How many links should you be building, and how fast should you build them?
Don’t fret—I’m going tell you how many links you should be building and at what rate you should be building them.
How many links should you be building?
The more links you have pointing to your website the better, right?There is a big misconception that more is better.
No matter how many links your competitors have, you shouldn’t focus on quantity. You should focus on quality. A link from a site like CNN, assuming it is coming from a relevant section and article, will carry much more weight than 10 links from mom and pop sites.
In essence, I’m telling you that you should try to build as many high quality links as possible—ideally to internal pages versus your homepage.
Why internal pages? Well, it’s easier to build them to deep pages than to your homepage. Just think about it… would you rather link to an educational content piece published on an internal page or to a homepage that is selling a product or service? An internal page, right?
As for quantity, you won’t beat out sites that have 10,000 links using this tactic, but you will have many more authoritative links, which will help you outrank your competition.