How Local Businesses Can Increase Social Engagement
Well over 80 percent of small and medium sized businesses utilize social media platforms to market their company. With more consumers looking towards social platforms to interact with their favorite companies, though, this number is likely to continue climbing.
Of course, this type of promotion only works if people do get involved, so here are a few marketing tips to increase social media engagement.
Pay Attention to the Data
While anything from posting frequency to the time of the day can affect how well a social media post does, the truth is that similar content elicits similar behavior. If a certain post does well now, similar posts will likely do well in the future. Check out each social platform’s analytics to see which content does best, then focus on creating similarly engaging content.
Focus on Visuals
As they say, “A picture is worth a thousand words.” This holds true in social media marketing as much as anywhere else. People are more apt to “like,” share or comment on a post if it’s visually appealing.
When posting photos and videos, this is common sense, but business owners should also focus on great images for their blogs and articles. This means appealing feature images, which show up on social media, and appropriate supplementary photos in the content.
Offer Incentives for Involvement
It’s obviously nonsensical to say something like “We’ll give $5 to everyone who likes this status!”, but this idea is heading in the right direction. “Post your photo on our wall for a chance to win” or “Check in at our Broad Street location for a 10% discount,” on the other hand, can be useful. Fortunately, getting people engaged is sometimes as easy as asking.
Social media is definitely a powerful marketing tool, but without engagement, it might as well not exist at all. Fortunately, the aforementioned tips and a bit of hard work will do wonders in getting consumers involved.