As of today, Facebook has near to a billion signed up users from all over the globe. From a company point of view, that's a huge piece of earnings pie. In fact, getting a little portion of that can set you and your business for life. Unfortunately, Facebook is torn into two camps. One believes that Facebook advertising works and the other thinks that it does not. With this tension, it's rather tough to state which side is right. The good news is, Andrew Lipsman, VP of Industry Analysis for comScore, tried to drop some light on these two different conclusions.
According to Lipsman, it's difficult to identify which side is wrong or best primarily because there's not enough information to back up the separate generalizations. In shorts, it's still a guessing
game at this point.
But, let's get rid of that research study for a second and focus on why individuals firmly insist that Facebook ads work.
#1 Facebook Users can influence their friends
People who are logged in to Facebook can influence others to purchase items or visit a specific business page. This kind of influence has a strong influence on the way consumers act. For instance, John Doe can LIKE your company's Facebook page and recommends the page to his close friends in the exact same area. His close friends would surely end up LIKING and visiting the stated page.
#2 It transform leads to sales
It's one thing to create leads, and it's a various thing to transform these leads into sales. Luckily, Facebook doesn't make it that hard. People have the tendency to follow the premise of “birds of the same feather”, which generally relates that whatever John is buying from a page, another Jane will likewise purchase from that page; presuming that John and Jane belong to the very same social circle or market group. With Facebook, it's simple to specify your demographics mostly due to the fact that everything's there; the age, sex, as well as cultural background of your consumers are there in their profile. Facebook makes this easy for you by permitting you to develop a Facebook page where people who belong to your advertising demographic can visit.
#3 Easy to connect with customers
Facebook makes it simple for you to connect with your consumers. Just recently, Facebook has added a REPLY function where page admins can reply to particular comments within the page. This translates to faster and better interaction between company owner and customer. For example, an electronics establishment can show their products on their Facebook page. If John asks about the prices and specification of a particular gizmo, the admins will certainly have the ability to resolve his questions. In this case, the admins are either business owner or the client service representatives.