Studies show that email marketing still converts, but many businesses are failing to convert prospects in their email sales funnel. These leads have already expressed an interest in your brand, so it’s not difficult to reach them. Here’s an action plan to help you dive deeper and rise to the surface of your prospect’s inbox. PROBLEM #1 YOUR EMAIL IS NOT PERSONALIZED FOR THE PROSPECT. The fix? Analyze the Conversion Path Identify what motivated the client to join your email list in the first place and capitalize on that data. Just as marketing strategies are built around buyer personas, it’s [...]
Hey just a quick heads up. There is a potential security hole in a plugin you probably have installed on your site and your client's sites. Akismet. The makers have plugged a hole in their servers to stop the old versions from allowing this vulnerability but to be safe, I would DEFINITELY update this plugin as soon as possible to be absolutely safe. Simply login to your Wordpress sites and update the site's plugins to fix this possibility. To help with your security I recommend using Wordfence and if you are really security conscious possibly Sucuri. I have been using Wordfence [...]
Do you use landing pages as part of your lead-generating strategy? In the B2B market, well-crafted landing pages can be a vehicle for, well, landing well-qualified leads. Here's an infographic created by Socially Stacked.